Mobile is transforming consumer behavior more than any other technology. It is becoming ubiquitous with nearly everyone expected to have a smartphone by 2020. Mobile provides marketers a unique opportunity to engage consumers in a very personal way. Research by the Mobile Marketing Association (MMA) found that optimizing mobile marketing campaigns and allocating 12-20% of budgets to mobile can increase overall campaign performance by 7-60%, depending on the campaign and location. As smartphone adoption increases, the portion of marketing budgets allocated to mobile is also expected to increase from 15-20% currently to 20-30%. Mobile represents a significant opportunity for marketers but must be done right to realize its full benefits.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Consumers are spending more time on mobile devices like smartphones and tablets. They use these devices simultaneously with TV watching and while shopping in stores. Brand marketing is changing to adapt, with strategies like second screen syncing between TV and mobile apps. Research shows mobile advertising can be 2-4 times more effective than PC-based online ads. Multi-channel campaigns that coordinate messaging across platforms see a 50% increase in performance. The document recommends brands mobilize their owned media, include mobile in all plans, experiment with new mobile marketing, and test to learn how to leverage mobile connectivity.
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Como será a publicidade digital no futuro? - Emi Gal - TeadsIAB Brasil
1. The document discusses the future of advertising and how it will evolve with advances in technology.
2. It predicts that future ads will be self-assembled in real-time, self-optimizing based on data and performance, and conversational so consumers can interact with ads.
3. These changes are becoming possible due to developments in artificial intelligence, like deep learning, and increased computing power and data availability.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
Mobile is transforming consumer behavior more than any other technology. It is becoming ubiquitous with nearly everyone expected to have a smartphone by 2020. Mobile provides marketers a unique opportunity to engage consumers in a very personal way. Research by the Mobile Marketing Association (MMA) found that optimizing mobile marketing campaigns and allocating 12-20% of budgets to mobile can increase overall campaign performance by 7-60%, depending on the campaign and location. As smartphone adoption increases, the portion of marketing budgets allocated to mobile is also expected to increase from 15-20% currently to 20-30%. Mobile represents a significant opportunity for marketers but must be done right to realize its full benefits.
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Consumers are spending more time on mobile devices like smartphones and tablets. They use these devices simultaneously with TV watching and while shopping in stores. Brand marketing is changing to adapt, with strategies like second screen syncing between TV and mobile apps. Research shows mobile advertising can be 2-4 times more effective than PC-based online ads. Multi-channel campaigns that coordinate messaging across platforms see a 50% increase in performance. The document recommends brands mobilize their owned media, include mobile in all plans, experiment with new mobile marketing, and test to learn how to leverage mobile connectivity.
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Como será a publicidade digital no futuro? - Emi Gal - TeadsIAB Brasil
1. The document discusses the future of advertising and how it will evolve with advances in technology.
2. It predicts that future ads will be self-assembled in real-time, self-optimizing based on data and performance, and conversational so consumers can interact with ads.
3. These changes are becoming possible due to developments in artificial intelligence, like deep learning, and increased computing power and data availability.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
People, content, and connections are changing rapidly. To be successful, brands need an integrated strategy that brings together earned, owned, and paid media. They must design experiences and communications with mobile in mind first. Moments of truth now occur throughout the customer experience, both online and offline. Brands should focus on creating value through useful, relevant content and conversations rather than frequent, irrelevant messages.
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
The document discusses leadership in marketing. It argues that a true leader is honest about failed campaigns and committed to improvement, not just getting campaigns right from the start. It emphasizes that creative testing and having backup plans are important. A leader ensures universal agreement on goals, has backup plans, and knows the value of every marketing dollar. Leaders embrace new opportunities like mobile and data-driven marketing. Overall, leadership requires vision, communication, trust-building, and effective action.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
1) Smartphone usage in Colombia is rising rapidly, with over 30% of Colombians already using smartphones. Mobile internet subscriptions in Colombia are projected to increase to 65 million by 2018.
2) Smartphones are the dominant connected device in Colombia, with Colombians spending 38% of their daily screen time on smartphones. Smartphones are used constantly throughout the day.
3) To effectively engage Colombian consumers and grow their brands, marketers need to utilize mobile advertising and follow consumers as they increasingly interact via smartphones. However, testing is needed to maximize the impact and ROI of mobile investments given lower receptiveness to ads on personal devices.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.
This document discusses trends in internet usage and how marketers can better reach mobile users. It finds that mobile internet usage now surpasses desktop, with people spending most of their online time on phones. However, most marketing still focuses on print and desktop. To connect with mobile users, the document recommends using authentic photos in marketing, as people frequently take and share photos online with their smartphones. Marketers need to understand mobile behaviors like photo sharing in order to effectively engage mobile-addicted audiences.
Evento AdTech & Data 2016 - Virtual reality and tech innovation for ads - And...IAB Brasil
This document discusses virtual and augmented reality advertising strategies. It notes that the VR/AR market is projected to be worth $80-182 billion by 2025. It draws parallels between the current growth of VR/AR and the earlier growth of mobile applications, noting rapid growth in mobile app usage and sessions. The document proposes using new mobile ad formats like "Tiles" to tell interactive stories and reach mobile users through Yahoo's properties and exchanges. It emphasizes using data, content and technology to add value for customers.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
The document summarizes research on consumer attitudes toward mobile advertising in China. It finds that while 89% of Chinese consumers find mobile ads annoying, they are still ambivalent toward them. Mobile has the biggest influence on purchase intent compared to other devices. The research also identifies preferences for ad formats, placement, and content that provide practical information and value over entertainment. It recommends marketers in China focus mobile ad spend on more relevant, engaging ads in tier 1 and 2 cities to better match growth in mobile usage and increase purchase intent.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Industrial landlords in Pittsburgh are pushing rents higher as demand for industrial space continues to outpace new construction. The average asking rent for industrial space in Pittsburgh increased 2.3% year-over-year to $4.90 per square foot in the first quarter of 2015, a rate the market has held for the past three years. With demand expected to remain high relative to new construction, average rents are forecast to remain around $5 per square foot over the next year as landlords maintain pricing leverage.
People, content, and connections are changing rapidly. To be successful, brands need an integrated strategy that brings together earned, owned, and paid media. They must design experiences and communications with mobile in mind first. Moments of truth now occur throughout the customer experience, both online and offline. Brands should focus on creating value through useful, relevant content and conversations rather than frequent, irrelevant messages.
What is digital marketing?
Components of digital marketing
Search engine optimization
Case study- Jio social media banter
Digital display advertising
Case study- coca cola
Email marketing
Case study - okabashi email subscription
Social media marketing
Case study- netflix’s sass strategy for twitter
Mobile marketing
Case study- Airbnb; Influencer marketing
Conclusion
References
The document discusses leadership in marketing. It argues that a true leader is honest about failed campaigns and committed to improvement, not just getting campaigns right from the start. It emphasizes that creative testing and having backup plans are important. A leader ensures universal agreement on goals, has backup plans, and knows the value of every marketing dollar. Leaders embrace new opportunities like mobile and data-driven marketing. Overall, leadership requires vision, communication, trust-building, and effective action.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
1) Smartphone usage in Colombia is rising rapidly, with over 30% of Colombians already using smartphones. Mobile internet subscriptions in Colombia are projected to increase to 65 million by 2018.
2) Smartphones are the dominant connected device in Colombia, with Colombians spending 38% of their daily screen time on smartphones. Smartphones are used constantly throughout the day.
3) To effectively engage Colombian consumers and grow their brands, marketers need to utilize mobile advertising and follow consumers as they increasingly interact via smartphones. However, testing is needed to maximize the impact and ROI of mobile investments given lower receptiveness to ads on personal devices.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.
This document discusses trends in internet usage and how marketers can better reach mobile users. It finds that mobile internet usage now surpasses desktop, with people spending most of their online time on phones. However, most marketing still focuses on print and desktop. To connect with mobile users, the document recommends using authentic photos in marketing, as people frequently take and share photos online with their smartphones. Marketers need to understand mobile behaviors like photo sharing in order to effectively engage mobile-addicted audiences.
Evento AdTech & Data 2016 - Virtual reality and tech innovation for ads - And...IAB Brasil
This document discusses virtual and augmented reality advertising strategies. It notes that the VR/AR market is projected to be worth $80-182 billion by 2025. It draws parallels between the current growth of VR/AR and the earlier growth of mobile applications, noting rapid growth in mobile app usage and sessions. The document proposes using new mobile ad formats like "Tiles" to tell interactive stories and reach mobile users through Yahoo's properties and exchanges. It emphasizes using data, content and technology to add value for customers.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
The document summarizes research on consumer attitudes toward mobile advertising in China. It finds that while 89% of Chinese consumers find mobile ads annoying, they are still ambivalent toward them. Mobile has the biggest influence on purchase intent compared to other devices. The research also identifies preferences for ad formats, placement, and content that provide practical information and value over entertainment. It recommends marketers in China focus mobile ad spend on more relevant, engaging ads in tier 1 and 2 cities to better match growth in mobile usage and increase purchase intent.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Industrial landlords in Pittsburgh are pushing rents higher as demand for industrial space continues to outpace new construction. The average asking rent for industrial space in Pittsburgh increased 2.3% year-over-year to $4.90 per square foot in the first quarter of 2015, a rate the market has held for the past three years. With demand expected to remain high relative to new construction, average rents are forecast to remain around $5 per square foot over the next year as landlords maintain pricing leverage.
Tnooz-SiteMinder FREE TLearn webinar: How hotels can simplify today’s complex...tnooz
With so many different approaches to revenue management, today’s hotelier can find the best practice confusing.
And we know it can get very complex, very quickly.
The key to implementing a successful revenue management strategy is to keep it simple — don’t take on more than you can handle.
Simplifying your revenue management strategy is easier than you think, and there is plenty of smart and simple technology available to help your hotel along the way.
In this free TLearn webinar, SiteMinder will help your hotel cut through the clutter, focus on relevant data, and gain a better understanding of these key areas:
Read the signs: Is your revenue management approach too complex?
Revenue management rules: Five important lessons to learn
Be a data-driven hotelier: Use key metrics to increase revenue
Our presenters are:
Kevin O’Rourke, Executive VP of Global Sales, SiteMinder
Neil Corr, Senior Advisor, IDeaS
Sean O’Neill, Editor-in-Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This free webinar took place on Tuesday, 4th of October 2016.
With lots of milk options out there, remember that soy milk is a candidate that can work for you. It is a complete protein that helps with weight management and muscle growth; it contains calcium for bones and skeletal health; and, it has unsaturated fats that support a healthy heart. Need another reason? Its delicious flavor makes a great complement to cereal, oatmeal, coffee and tea.
Building a developer documentation wikiSarah Maddox
The document discusses building a developer documentation wiki. It describes surveying developers to understand their documentation needs, including a preference for single dedicated sites with clear navigation and tutorials. It then details moving documentation from an old wiki to a new one, including customizing the new wiki with themes, plugins, and iterative development. It also covers managing community contributions through permissions, licensing, and "doc sprints" where contributors focus on documentation.
La evaluación formativa proporciona información continua durante el proceso de enseñanza-aprendizaje para orientar a los estudiantes y mejorar su progreso. Tiene como objetivos informar a estudiantes y maestros sobre el avance, identificar deficiencias para proporcionar retroalimentación, y valorar el desarrollo parcial de objetivos. Se caracteriza por ser sistemática, cualitativa e individualizada, usando variedad de técnicas como mapas conceptuales, proyectos y debates.
#BIT16 Keynote Bringing IT Together in a Digital World of PossibilitiesShelly Sanchez Terrell
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources- http://shellyterrell.com/digitalstorytelling and http://shellyterrell.com/bit16
Comic-Con 2016 - Beyond Human: The Rise Of Machine Intelligence #SDCCDanny Sullivan
We've finally entered the world of HAL, where voice activated services like Siri, Cortana and Alexa attempt to cater to our needs. Within a few decades, synthetic "brains" will be able to execute 100 trillion instructions per second--an activity level that rivals the human brain. That brings the prospect of helpful servants like Cerebro and Lieutenant Commander Data--or perhaps malevolent entities like Brainiac and Skynet. Our panelists will discuss the A.I. capabilities soon to arrive and the opportunities and threats they will bring to humanity. Speakers include Greg Corrado (Senior Research Scientist, Google), Lucas Ives (Engineering Lead, PullString Inc.), Brandon Wirtz (CEO and founder, Recognant), Sarah Austin (CEO and founder, Peak Energies), Nigel Duffy (CTO, Sentient Technologies), and moderator Danny Sullivan (founding Editor of Search Engine Land). Room 25ABC
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
Hand Written Character Recognition Using Neural Networks Chiranjeevi Adi
This document discusses a project to develop a handwritten character recognition system using a neural network. It will take handwritten English characters as input and recognize the patterns using a trained neural network. The system aims to recognize individual characters as well as classify them into groups. It will first preprocess, segment, extract features from, and then classify the input characters using the neural network. The document reviews several existing approaches to handwritten character recognition and the use of gradient and edge-based feature extraction with neural networks. It defines the objectives and methods for the proposed system, which will involve preprocessing, segmentation, feature extraction, and classification/recognition steps. Finally, it outlines the hardware and software requirements to implement the system as a MATLAB application.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Beyond DevOps - How Netflix Bridges the GapJosh Evans
Operating a massively scalable, constantly changing, distributed global service is a daunting task. We innovate at breakneck speed to attract new customers and stay ahead of the competition. Simultaneously improving service quality and enabling rapid, continuous change seems impossible on the surface.
At Netflix, Operations Engineering is a centralized organization whose charter is to accomplish just that by applying high-leverage software engineering practices like continuous delivery. real-time analytics, and automation to solve operational problems. It's well established that many traditional IT Operations teams struggle to bridge the gap with software engineering. Operations Engineering is no exception. And while DevOps as a construct seeks to address this gap, it doesn't go far enough. It does not explain how to bridge the gap or even why it's important to do so.
In this talk we’ll use Netflix Operations Engineering as a case study to address these questions. We'll explore common challenges faced by operational teams and strategies to overcome them.
To be hired to assist the supervisor.
Chefs: 2 experienced chefs to be hired to develop menu items and
oversee food preparation.
Wait Staff: Initially plan to hire 6 wait staff to handle lunch and
dinner shifts.
Host/Cashier: 1 host/cashier to greet customers and handle
payments.
Janitorial: Contract cleaning services.
Accountant: Part-time accountant for bookkeeping and financial
reporting.
Marketing Plan
Website Development
Social Media Marketing
Print Advertising
A talk Marc gave at the UI20 conference in Boston, November the 3rd, 2015.
Smaply: www.smaply.com
ExperienceFellow: www.experiencefellow.com
This is Service Design Thinking: www.thisisservicedesignthinking.com
This is Service Design Doing: www.thisisservicedesigndoing.com
Content:
1. The typology of journey maps
2. Customer experience research
3. Prototyping services
4. Service design and start-ups
Some think working remotely is a terrible setting that takes control away and let's employees stay at home and be useless. Others find that remote work increases overall productivity and lowers the need to micromanage.
And both sides might be correct as remote work, like all other structures, work really well for some and make others crazy.
The only thing that we can say for certain is that telecommuting is increasingly popular and there are problems you need to face to make it work.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Mobile Marketing and Commerce InsightsBen Mantooth
Mobile devices like smartphones and tablets now account for over half of all time spent online. Smartphones are integral to the shopping process, with many consumers using their phones to research products in stores. Tablets are more for leisurely browsing and online shopping at home. To better reach consumers across channels, retailers need to provide omnichannel experiences that unite online and in-store shopping. Mobile technologies like coupons, loyalty programs, checkout, and wallet features are increasingly driving the growth of mobile commerce.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
This document discusses how marketing technologies can drive omnichannel sales. It notes that consumers expect seamless experiences across all touchpoints. While mobile commerce only accounts for 1% of retail sales currently, mobile influences 31% of offline purchases. Promotions strongly influence purchase decisions, with coupons driving purchases more than brand ads or suggestions. The document advocates using an omnichannel marketing strategy to reach consumers anytime on any device, and provides examples from RetailMeNot and DXL Group of how their multi-channel promotional campaigns have increased engagement, sales, and traffic.
Global eCommerce Trends - Archanaa JohnArchanaa John
This document discusses global trends in ecommerce and mobile commerce adoption. It finds that global ecommerce is growing rapidly at 19.4% annually and is projected to reach $1 trillion by 2016. Mobile commerce is also growing significantly, with Forrester estimating that 38% of smartphone owners and 31% of tablet owners will make purchases on mobile devices in 2014. The document also examines ecommerce trends and adoption levels in different geographic regions, finding the US and Europe to be the most mature markets while markets in Asia-Pacific like India are growing rapidly.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
1) The document discusses how social media and mobile devices have changed consumer behavior and expectations. Consumers now research products, share opinions, and make purchases across multiple digital channels.
2) A study of 1450 consumers found that they use smartphones and social media extensively in their purchase journeys, from discovery to post-purchase. Nearly half use social media to research products and listen to other consumers' experiences.
3) Brands must adapt to this new digital landscape by engaging consumers across social media, mobile apps, and websites. They need to provide an integrated online and in-store shopping experience to meet evolving consumer demands.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
This document summarizes the key findings of a global mobile research study conducted by PayPal and Ipsos MORI across 22 markets involving over 17,500 consumers. The main findings include:
1) Mobile commerce is fueling the growth of e-commerce globally with mobile expected to grow at 42% compared to 13% for overall e-commerce.
2) Younger consumers aged 18-34 make up 59% of mobile shoppers on average, highlighting the importance of catering to this demographic.
3) The top barriers to mobile shopping are preferring other devices, small screen sizes, and security concerns, indicating a need for relevant mobile experiences and improved security assurances.
This document summarizes key findings from a global mobile commerce research study conducted by Ipsos MORI on behalf of PayPal across 22 markets. Some of the main findings include:
- 33% of online shoppers on average buy online using a smartphone, ranging from 17% in Netherlands to 53% in Turkey. Mobile commerce is expected to grow significantly faster than overall ecommerce.
- 59% of smartphone shoppers on average are aged 18-34, highlighting the importance of catering to younger demographics.
- Top barriers to mobile shopping are preferring other devices, small screens, and security concerns. Assuring security could help increase mobile usage.
- Popular current smartphone activities are searching for product
- The document summarizes findings from InsightExpress's 16th Digital Consumer Portrait study on mobile behavior and trends from July 2007 to February 2011.
- It finds that over a third of mobile owners now have smartphones, but 25% of smartphone owners consider their phone a "regular" phone, not recognizing it as smart.
- Mobile activities like shopping, coupon use, and commerce are popular, with text messaging and email preferred for receiving deals. 18% of mobile users have made a purchase on their phone.
This document is a mobile statpack from eMarketer that provides statistics and forecasts about mobile device usage, mobile commerce, and mobile marketing in the United States. It contains information on topics such as the reach of mobile devices, the growth of mobile shoppers and buyers, the influence of mobile on commerce, and metrics related to mobile commerce performance. The statpack is broken into three sections on mobile device reach, mobile shoppers and buyers, and mobile commerce influence and performance, and provides charts, statistics, and forecasts on each topic.
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Similar to Maximize your mobile efforts to drive relevance and results (20)
El documento habla sobre cómo las empresas de consumo masivo pueden usar el comercio electrónico para fortalecer su marca. Menciona que las compañías pueden lograr esto a través de curar contenido relevante para los consumidores, ofrecer valor y experiencias aspiracionales con las marcas, y brindar beneficios como recetas y listas de compras en línea. Finalmente, destaca que una campaña de marketing de rendimiento en e-commerce mejoró las métricas comerciales y sirvió como una campaña de posicionamiento de marca.
This document summarizes learnings from a consumer health company's eShopper program. It discusses key market trends like mobile commerce and social media influencing purchases. It then describes how the company integrated its marketing, digital, and IT teams to better serve shoppers. A case study on a successful Hot Sale campaign is provided, highlighting how the company expedited the consumer journey, ensured a good shopping experience, and drove conversion through influencers. Key learnings included that reducing steps and adding options increased conversion rates and sales.
This document discusses the rise of e-commerce and marketplaces in Latin America and their potential for advertising. It notes that while e-commerce penetration is lower in Latin America compared to other regions, it is growing rapidly and expected to double in size within five years. Marketplaces provide access to large audiences with a purchasing mindset and are winning a growing share of digital ad spending. The document argues that while marketplaces were initially seen as only performance marketing channels, they can also serve as effective branding tools by helping brands discover and influence customers earlier in their purchasing journeys. It provides several examples and insights into customer behavior that marketplaces can uncover to help brands optimize for discovery, consideration, and purchase.
Este documento discute la relación entre las campañas de branding y performance. Explica que el branding busca construir y posicionar los valores de la marca, mientras que el performance busca obtener una respuesta del público objetivo. También propone que el funnel ya no tiene etapas jerárquicas sino que se integra de forma colaborativa. Finalmente, sugiere que la conversión ya no solo es la venta, sino también otros objetivos como interacciones o suscripciones que cambien el comportamiento del consumidor en línea con la marca.
La MMA es la principal asociación sin fines de lucro del ecosistema mobile en el mundo, con más de 800 empresas asociadas de aproximadamente 50 países. Su misión es abrir posibilidades para la innovación y crear negocios de valor perdurable en un mundo cada vez más dinámico y conectado a través de tecnologías móviles. El documento proporciona contactos de la MMA para diferentes países de Latinoamérica.
Este documento presenta los resultados de una campaña de marketing digital realizada por Johnson Baby en Argentina para vincular la inversión en redes sociales móviles con las ventas físicas en tiendas. La campaña midió el impacto de los anuncios en Facebook en el recuerdo de la marca, la intención de compra y las ventas reales en tiendas seleccionadas en Buenos Aires versus Santa Fe. Los resultados mostraron un aumento en el recuerdo de la marca, la intención de compra y las ventas físicas, estableciendo una relación
Este documento resume los hallazgos clave de un informe sobre el comportamiento móvil de los consumidores en Argentina en 2019. Los consumidores están cada vez más conectados pero también más preocupados por la privacidad y seguridad de sus datos. A pesar de la crisis económica, los smartphones siguen siendo muy importantes. Los consumidores usan sus dispositivos móviles principalmente para comunicarse y acceder a contenido y redes sociales.
El documento describe una campaña de marketing móvil realizada por Pirelli para medir su impacto fuera de línea. La campaña se dividió en dos fases, una inicial de aprendizaje que incluyó un estudio de brandlift, y una segunda de retargeting y atribución de visitas a tiendas. Los resultados mostraron un aumento del 22-35% en las ventas en diferentes regiones de Argentina entre 2018 y 2019.
La plataforma permite a los anunciantes comprar publicidad y vender productos a través de Rappi, integrando el checkout y la logística de última milla. Esto permite que los anunciantes puedan llevar al consumidor desde la publicidad hasta la compra y entrega del producto en minutos. Un caso con Brahma mostró un incremento del 20% en las ventas al realizar una campaña georeferenciada cerca de sus tiendas.
Neuroscience research shows that:
1) The human brain needs less than half a second to engage with mobile advertising and trigger a cognitive response.
2) Video ads are more effective at generating emotional responses in under a second compared to static ads due to the use of motion.
3) Weak ads that perform poorly are processed faster by the brain and can trigger negative responses in less than a second.
O documento discute como a inteligência artificial (I.A.) pode melhorar a experiência do cliente através de canais de atendimento automatizados e personalizados que resolvem problemas rapidamente a qualquer hora. A I.A. pode ser usada para triagem e geração de leads, bem como análise comportamental para conversão de vendas. A chave é começar com escopos pontuais que resolvam as maiores dores dos clientes, como automatizar respostas a status de pedidos.
Esta pesquisa mostra que a maioria dos brasileiros joga games mobile diariamente, principalmente jogos de estratégia e ação. Os principais motivos para jogar são diversão, relaxamento e exercício mental. A maioria assiste vídeos publicitários para ganhar vidas extras nos jogos e se lembra mais das imagens dos anúncios do que de outros detalhes.
O documento resume os resultados de uma pesquisa realizada entre 2018-2019 sobre a presença feminina em agências de publicidade no Brasil. A pesquisa mostrou que 51% das agências são compostas por mulheres, 53% das lideranças são femininas e 41% do tempo de criação é do sexo feminino. Quando comparado com uma pesquisa de 2015, a presença de mulheres em cargos criativos aumentou de 20% para 26%, e em cargos de liderança de 6% para 14%.
O documento resume os principais pontos do Mobile World Congress (MWC) e do South by Southwest (SXSW) de 2019. O MWC discutiu temas como 5G, Internet das Coisas (IoT) e inteligência artificial, enquanto no SXSW o foco foi no ser humano e no futuro das novas tecnologias. Ambos os eventos exploraram como a inovação e a criatividade estão moldando a experiência do consumidor móvel.
Presentación de Adsmovil
Si quiere más información puede descargar el informe completo de Gaming en Latam en:
https://adsmovil.com/mobile-gaming-latam-2019/
Este documento discute los desafíos del contenido patrocinado en un contexto móvil. Explica que debido a que la mayoría de las personas usan dispositivos móviles para acceder a las redes sociales, el contenido debe crearse teniendo en cuenta el contexto, la audiencia y el momento en que se consume la información. También muestra que a pesar del crecimiento en la inversión de contenido patrocinado, muchas marcas aún no saben cómo crear contenido efectivo para dispositivos móviles.
El documento analiza los ganadores de Cannes 2018 en las categorías digitales. Se muestra que agencias como BBDO, McCann y R/GA lideraron en número de premios. Estados Unidos fue el país con más galardones. También se discute el uso de datos de Facebook para segmentar a votantes en elecciones y cómo esto podría afectar el futuro de las agencias de publicidad.
El documento habla sobre cómo el marketing de movilidad en el futuro se centrará más en el destino que en la geolocalización. Waze sabe cómo se mueven las personas mejor que nadie a través de datos sobre rutas, proximidad, destinos, paradas y duración de paradas. El marketing basado en destinos puede aumentar las ventas en tiendas físicas entre un 15-35% al ayudar a los clientes a encontrar fácilmente las ubicaciones.
El documento analiza el comportamiento de los usuarios móviles en Chile. Muestra que las personas pasan mucho tiempo en sus dispositivos móviles comunicándose y viendo contenido en línea. El tamaño de pantalla y la calidad de la cámara son características importantes al elegir un teléfono. Además, las redes sociales han reemplazado a los medios tradicionales como fuente principal de noticias e información. El comercio electrónico a través de los teléfonos también está aumentando, especialmente entre los más jóven
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Website: https://pecb.com/
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
3. 03
7
8
9
3
4
5
6
0
1
2
3
Criteo is in an
unique position to
provide insights
Transactions per year across both
desktop and mobile sites
In annual sales
Online retail and travel
businesses globally
1.7 billion
,
720 billion
4.
5.
6. Consumers are transacting
across devices globally
47%
UK & Japan
40%
Spain
37%
US
South Korea leads, where 61% of
eCommerce transactions involve
multiple devices prior to purchase
7. 7
What does this mean for
your sales?
Source: eMarketer, US Retail eCommerce Sales YOY
Projected mobile
sales
Projected eCommerce
revenue
2014 2015 2016
$298B
$342B
$393B
$80B $102B $200B+
8. 3 strategies
to master multiscreen,
drive relevance and results
How can marketers
stay ahead?
11. We’re in the midst of a mobile
boom, driven by m-
commerce
12. In the US,
nearly 4 in 10
transactions
involve multiple
devices
1/3 are completed
on a mobile device
13. Smartphones
are increasingly
the device of
choice for online
shopping
Source: Criteo’s Mobile Commerce Report
52% 53% 54% 56% 60%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
U.S Retail Mobile Transaction
Share, by Device (%Total)
Tablet Smartphone
+15%
YoY
Growth
35%
of retail transactions globally
and in the US are made on
mobile
14. Mobile pushed Black
Friday to new heights
28%
Mobile’s share of
transactions on Black
Friday was 41%, a 28%
increase over 2014
18%
More mobile transactions
on Black Friday,
than Cyber Monday
16. Apps deliver up to 54% of
all mobile transactions
54%
Harness the
power of apps
17. Apps deliver more efficient
transactions than any other
channel
Technologies like
deep linking and
mobile retargeting
drive downloads and
traffic to apps
18. Source: Forrester Research, U.S. Web Influenced Retail Sales Forecast, 2011 to 2016
Apps dominate
at ever stage of
the funnel
20. Consumers now demand a
consistent brand story across
all touch points
of marketers report
being able to effectively
leverage customer data
across devices and
platforms today
Less than
1/335%
of marketers are able to
serve recommendations
based on the users’
current device or app
21. Connect with people by
utilizing real-time
customer browsing and
media data, instore and
offline
22. Implement the
right technology
for a consumer-
centric approach
Real-time consumer
shopping behavior
data
CRM data across
channels
Improved context, relevancy
and sales
+
25. Put mobile at the
center of your
digital strategy
Build apps with
transactions and
data in mind
Identify real
people and their
intent, wherever
they are