How Wireless Technology is Changing Retail
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We recently spoke at the 5th Annual Canadian Wireless Trade Show in Toronto. In our presentation, titled “How Wireless Technology is Changing Retail”, we identified consumer trends that are creating an environment for wireless technologies to change how advertisers reach consumers. We also explained which technologies are having the biggest impact and how to use each one, as well as outlined their pros and cons. Check out the slides for actionable insights and strategies that will help you take your marketing to the next level.
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Small Business
Mobile usage is growing rapidly, with over 91% of adults owning smartphones, making it critical for small businesses to have a mobile presence. The document outlines why mobile apps and mobile-optimized websites are important for small businesses to connect with customers, drive traffic, increase productivity and avoid losing business. It provides examples of how mobile apps can increase transactions, loyalty, and social media engagement for small businesses.
Industry updates on key mobile trends 2 17 12
Mobile spending is increasing, with 48% of retailers planning to boost mobile budgets in 2012. 53% will optimize desktop sites for mobile use and 44% will enable mobile transactions. Tablet users spend 80 minutes daily on their tablets and this is predicted to grow to 3 hours by 2015. Tablet usage is focused on searching, social media, email, video and entertainment. 21% of consumers search for coupons on their mobile devices while shopping in stores, and location-specific mobile ads are effective for 75% of on-the-go users. Two-thirds of leading online retailers have smartphone apps but only half allow purchases, while 40% have iPad apps but 25% don't support purchases.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutes
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Figaro Digital: Search Marketing To The Connected Consumer
With the launch of the Apple Watch in April this year, consumers are now even more connected to the digit world. This gives brands an opportunity to market their products and services even more effectivity, being front of mind at all the decision points. But how can a brand use search in the wearable market and what does a wearable search strategy look like? This session will look to address some of the search engine implications of small technology and how to capitalise on the traffic opportunity.
Todays consumer behaviour demands a new data model
The consumer society of 2013 enables commercial opportunities that were previously not possible but it also brings massive challenges. How should all of these digitally recorded actions, movements and behaviours be interpreted and used to help us engage with consumers and promote our offerings? What customer journeys are being enacted offline, online and on premise?
Marketing data should reflect the buyer decision process and therefore what people are doing, feeling and thinking. What needs are being satisfied? What preferences, interests and influences come into play? How relevant is context and place?
Whymobileforsmallbusiness
This document discusses why mobile experiences are important for small businesses. Some key points are:
- Over 90% of adults now have smartphones and mobile usage is growing rapidly. Small businesses need a mobile presence to reach customers.
- People frequently use their phones to look up local information and make purchasing decisions. Mobile-friendly sites can increase sales and brand awareness.
- Custom mobile apps and websites allow businesses to connect with customers anytime and anywhere, drive more store traffic, boost productivity, and avoid losing business to competitors.
- The mobile app industry is growing quickly and will be worth $50 billion by 2017, presenting an opportunity for small businesses.
2014 Mobile Behavior Report by ExactTarget
How to build an efficient marketing strategy by taking into account different customer behaviors depending on their Mobile Platforms
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Mobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without it
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Figaro Digital: Search Marketing To The Connected Consumer
Figaro Digital: Search Marketing To The Connected Consumer
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How Wireless Technology is Changing Retail
- 1. How Wireless Technology is Changing Retail 1 Douglas Lusted, CEO & Founder
- 3. They Consume Media Digitally 3Repurposed from: www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ We consume more media using mobile devices than any other (+21%).
- 4. They Want To Engage Digitally In-Store • 86% have smartphones in-store • 61% visit interactive stores more often • 58% prefer devices vs. speaking to employees • 55% showroom in-store 4 Source: http://linkett.com/canadian-retail-trends-2015/; http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/
- 5. They’re Digitally Influenced, In-Store • 73% influenced to buy from in-store mobile content. • 60% buy more because of in-store mobile content. • 33% seek promotions in-store. 5Source: http://linkett.com/how-shoppers-use-mobile-devices-in-store-2015/
- 6. Wireless Technologies Provide The Infrastructure To Engage Today’s Consumer 6
- 7. 3 Technologies are Driving This Shift 7 BLUETOOTH [BLE] Signals sent out via beacons that communicate with apps on smartphones. NFC Tiny micro transmitters that use radio waves to communicate with enabled devices or cards. WI-FI Uses a Wi-Fi signal to communicate with enabled devices once they’ve connected to the network. Tap Here linkett.com
- 8. 3 Strategies You Can Use Today 8
- 11. Pro’s & Cons of Bluetooth • Pros: • Personalized Messaging • Valuable Rich Data • Reach to "power users" 11 • Cons: • App Required • Small Audience Reach • Battery Powered linkett.com 11
- 14. Pro’s & Cons of NFC • Pros: • Quick Easy Content Delivery • No App Required • Payment options 14 • Cons: • Does not work with Apple • Limited Data collection • Uneducated market linkett.com 14
- 17. Pro’s & Cons of Wi-Fi • Pros: • Valuable Rich Data • No App Required • Educated Market 17 • Cons: • Expensive • Heavy Deployment linkett.com 17
- 18. What Can Be Achieved • Increase sales up to 30% • Average 3.2X ROI • Increase marketing budget efficiency by average of 20% 18linkett.com
- 19. In the End 19 • Smartphones disrupting shopper behaviour • Leverage this shift with 3 key technologies • Proven to deliver tangible results linkett.com
- 20. Thank You 20