Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
Ecommerce and Digital Trends 2016.
- Ecommerce continues to grow WW
- Mobile is growing continously too...
- Omni Channel
- Social Media and Messaging Apps are the store
- Hyper Convenience, Speed and Excellence
- Big Data for relevance and Customized experience
Who is doing well
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
How Deep Linking Can Tackle The Challenges Of Mobile FragmentationURX
URX's Chief Revenue Officer, Lauren Nemeth, explores how deep linking can tackle the challenges of mobile fragmentation. Presented at the ExchangeWire ATS New York 2015 conference on November 3rd.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: What You Should Be Doing With App Deep Linking. PRESENTATION: Increasing App Installs With App Indexation - Given by Justin Briggs, @justinrbriggs - Briggsby, CEO. #SMX #22A
App Indexing: Blurring the Lines Between Your Website and AppJuan Gomez
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.
How Travel Companies Can Improve Mobile Advertising & Call Center PerformanceJohn Busby
Presentation from Eye For Travel conference in September, 2013 on mobile advertising and travel companies. Includes 6 ways that travel marketers can improve mobile performance.
GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition T...Grow.co
GrowCommerce 2016
Keynote — 2:40pm - 2:55pm
How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals.
Dennis Mink, Vice President of Marketing @ Liftoff
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
State of mobile commerce - Q4 2015 - CriteoRomain Fonnier
Criteo a récemment publié une étude présentant l’état des lieux du m-commerce en France
Cette étude confirme l’essor naissant du mobile dans les transactions e-commerce au 4ème trimestre 2015. Elle souligne aussi le retard français sur le développement du m-commerce en comparaison avec les autres pays du monde.
Voici ce que nous apprend l’étude :
Les taux de transactions sur mobile et desktop se rapprochent. Au 4ème trimestre 2015, le mobile a enregistré 25 % de taux de transaction soit +4 points par rapport à l’année précédente. Pour les sites e-commerces qui ont enregistré les meilleurs taux de transactions sur mobile, ce canal représente 38 % de leurs ventes.
Le secteur de la mode est celui qui enregistre le plus fort taux de transactions effectuées sur mobile (plus de 30% des transactions), suivi des secteurs des produits sportifs (plus de 25%) et maison (environ 25%).
La majeure partie des transactions mobiles s’effectuent sur smartphone (54 % des transactions s’effectuent sur smartphone contre 46% sur tablette).
47% des transactions sont multi-devices. En effet, selon Criteo près de la moitié des parcours d’achat ont été effectués sur plusieurs devices dont : 27% des ventes ont été finalisées sur mobile (inclue les tablettes) loin derrière les ventes terminées sur ordinateur qui représentent encore 73% des ventes multi-devices.
Le State of Mobile Commerce Report est une étude sur 11 pays différents qui donne une excellente vision des avancées du commerce réalisé sur Mobile, aussi bien via des sites que des applis, sur smartphone comme sur tablette.
On y apprend notamment que les applications mobiles peuvent avoir en moyenne des taux de conversion plus de 3 fois supérieurs aux sites mobiles si l’expérience utilisateur est correctement optimisée…
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
Criteo’s analysis of what happened last season shows just how big the opportunity is for retailers and brands during Winter Sales 2019 — and what to prepare for.
Each day, Criteo records 600TB of data created by the 1.4B monthly active users in our data pool. This includes people shopping for their next getaway. From more than three billion bookings per year across desktop, mobile sites, and applications, we’ve compiled our Summer Travel Report 2018 with insights into how and when people are booking travel.
In December 2017, the Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence, published “The State of Data 2017,” which revealed that in 2017, U.S.-based marketers, publishers, and other data users invested $20.29 billion on third-party audience data and related services and solutions.
This follow-up report published by the same groups, is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.
The Criteo Travel Flash Report - Winter 2018Criteo
Criteo analyzed our data across all the travel businesses that use Criteo's commerce marketing solutions. We found 7 key trends regarding how travelers book on mobile, cross-device, desktop, and learned how apps can positively impact conversions.
Criteo E-commerce e marketing digital: Perspectivas para 2018Criteo
O mundo do e-commerce tem mudado rapidamente, de maneira
radical. Hoje, marcas e varejistas precisam reunir dados em escala, online e offline, para entender o consumidor omnichannel e se conectar com ele. Novas tecnologias criaram novos hábitos.
Compras e pesquisas ativadas por voz, por exemplo, requerem
diferentes estratégias de conteúdo, enquanto novas legislações
indicam a necessidade de reestruturação de antigos organogramas.
Ao mesmo tempo, iniciativas para colaboração de dados e
integrações online-offline demandam inovações como nunca se viu.
O relacionamento direto da Criteo com mais de 17.000 anunciantes e milhares de publishers nos permite avaliar profundamente o mercado e detectar tendências emergentes. Este relatório apresenta as oito maiores tendências que vemos para o setor de marketing para e-commerce em 2018.
A ênfase será cada vez maior nas inovações offline, no omnishopper e na colaboração de dados. O ano promete ser desafiador.
커머스의 세계는 빠르고, 또 획기적으로 변화하고 있습니다. 대용량
온라인 및 오프라인 고객 데이터는 리테일러와 브랜드들이
옴니채널을 활용하는 오늘날의 고객들을 이해하고 이들과
연결하는데 필요한 핵심적인 자산으로 자리를 잡았습니다. 음성
인식 구매와 검색으로 인해 콘텐츠 전략을 새로운 시각으로 바라볼
필요가 생겼고, 새로운 규제요건으로 인해 낡은 조직 구조를 새롭게
재편해야 할 필요가 생겼습니다. 또한, 데이터 수집 이니셔티브와
오프라인/온라인 통합으로 인해 혁신에 대한 요구가 그 어느 때보다
커졌습니다.
1만7천여 광고주 그리고 수천여 제휴매체사와의 직접적인 관계를
통해, 크리테오는 시장의 미세한 움직임을 감지하고 새롭게
부상하는 트렌드를 인지할 수 있었습니다. 이 보고서에서는 2018년
커머스 마케팅 환경에서 예상되는 8가지 주요 트렌드를 살펴봅니다.
오프라인 혁신에 대한 중요성 증가, 옴니쇼퍼 및 데이터 협업 등은
매우 흥미로운 한해의 시작을 알리는 예고편 입니다.
Criteo Commerce & Digitales Marketing - Prognosen für 2018 Criteo
Die Welt des Commerce verändert sich in zunehmendem Tempo. Im großen Maßstab sind Kundendaten, online und offline, zum zentralen Asset geworden: Nur so können Retailer und Brands die Omnishopper von heute verstehen und sie als Kunden gewinnen bzw. halten. Neue Technologien wie sprachgesteuertes Shopping und Suchen erfordern einen völlig neuen Ansatz für Content-Strategien. Neue Gesetze forcieren die Restrukturierung veralteter Organisationsstrukturen. Zudem verlangen immer mehr Initiativen zur Datenkooperation. Auch die Integration von Online- und Offline- Innovationen nehmen zu wie nie zuvor.
Dank unserer direkten Beziehungen zu mehr als 17.000 Werbetreibenden und Tausenden von Publishern sind wir in der Lage, den Markt genau zu beobachten und so neue Trends zu entdecken. In diesem Bericht haben wir die unserer Meinung nach acht zentralen E-Commerce-Trends für das Jahr 2018 zusammengefasst.
Offline-Innovationen, Omnishopper oder Datenkooperation: Uns steht ein aufregendes Jahr bevor – und es hat gerade erst begonnen.
Criteo was at #CES2018. We saw smart homes, smart cars, robots that did laundry, robots that mowed lawns, and more. Take a look at our presentation to see all the best innovations that we saw there!
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
27. This and future Mobile Commerce reports can be found at:
www.criteo.com/resources/mobile-commerce-report/
Criteo delivers personalized performance marketing at an extensive scale.
Measuring return on post-click sales, Criteo makes ROI transparent and easy to
measure. Criteo has over 1,800 employees in 27 offices across the Americas, EMEA
and Asia-Pacific, serving over 10,000 advertisers worldwide with direct relationships
with close to 14,000 publishers.
Criteo ads reach over 1.1 billion unique Internet users (comScore, September
2015).
About Criteo
Editor's Notes
Mobile front and center as eCommerce shifts focus to people