Alternate Reality Games (ARGs) combine real-world experience with fictional clues, puzzles and communication in a collaborative game format. The story-based and problem-based experience promotes the use of online resources, collaboration among game players and critical thinking related to the storyline and problem-based activities. The ARG format works well with events to provide pre-event activity, introduce resource sharing and networking during the event and differentiating the event from others. Join this session to learn how an ARG can enhance any customer, employee, student or community event and some considerations for successful event-based alternate reality games.