Ecommerce, Marketplaces & Classifieds: Company presentation by Paul Hermann, Event Inc. at the NOAH Conference Berlin 2019, 13-14 June - STATION.

1. Managed marketplace
for the best events, conferences and meetings

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. 2
… marketing
venues online
is difficult and
increasing
occupancy a
challenge
Team
Events
PR Events Meetings &
Congresses
Photo-/
Filmshoots
Company
Parties
Most event
venues suck, and
organising
corporate events
and conferences
is a pain…
companies
venues

4. Convincing value proposition
to venues and companies
Venues Companies
Excellent
digital
marketing
google + crm
Trust
Ratings and Event
Inc Experts
Reduce
research
costs
Digital Dashboard
with all in one place
Convenience -
Dedicated Event Inc
Expert at your service
Curated
high quality
portfolio
3
Access to
B2B
clients
High fixed
costs,
low marginal costs
First booking
returns invest into Event
Inc
... For a membership starting at 680 Euros / Year
+ 10% Comission on every booking via Event Inc ... For free

5. >100bn
Global MICE Market
Sources: , Allied Market Research, GHH Consult Kongressmarktreport 2018, Stat Bundesamt 2018;
* MICE = Meetings, Incentives, Conventions and Exhibitions
The MICE* market is huge
Market
in Germany
>10bn
~ 50% of the market is
conferences/meetings
1/3 of all hotel nights
are MICE related
47% growth from 2009
to 2019 in Germany

6. Event Inc: Bootstrapped to millions in
internal revenues – now ready to scale
2015 2016 2017 2018
Listing fees
Commissions
132%
CAGR
5

7. 6
20 of Dax 30 companies worked with us already –
Business Line I: Commissions
Q1 2018 Q1 2019
187%
Commissions revenue

8. 7
Our venues love us
Business Line II: Listing Fees
88% of revenue
maintained after
24 months*
Q1
2016
Q2
2016
Q3
2016
Q1
2017
Q1
2018
Q1
2019
Q4
2016
Q2
2017
Q2
2018
Q3
2017
Q3
2018
Q4
2017
Q4
2018
Listing fee cohorts
Price increase in
2018 did not
increase churn

9. 8
We will launch 20+ cities by 2022
primarily in the US
Los Angeles
San Fransisco
Miami
Washington
Chicago
Dallas
Austin
Boston
Houston
Philadelphia
Stockholm
Copenhagen
Rome
Dubai
Doha
Singapore
Hong Kong
August AMSTERDAM
March LONDON
December NEW YORK
October BARCELONA
01
02
03
04
Followed by
London market size is ~4x Berlin

10. 9
Expansion playbook:
UK launched and profitable after 16 weeks
Preparation Build suppy
Scale supply & pilot
marketing
January February-March March -July From August 2019
Build lead list
Only UK
dedicated
employee
starts
First
bookings
~250 venues
Profitable
4 weeks 6-8 weeks 12 weeks after 6 months
Scale
Go
live
~100
venues