About You is a rapidly growing online fashion platform in Europe, forecasting over 2.3 billion euros in gross merchandise volume (GMV) and 750 million euros in net revenue by 2019. The platform emphasizes fashion discovery and personalization, primarily through mobile channels, and aims to engage a young audience through modern marketing strategies. Noah Advisors, a leading internet corporate finance boutique, supports significant M&A transactions in the internet sector, highlighting their deep industry knowledge and extensive networks.

1. It’s ABOUT YOU | ABOUTYOU.DE

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3. ABOUT GROWTH
ABOUT YOU is the fastest growing
online fashion platform of scale in Europe
i
66m GMV
206m GMV
459m GMV
899m GMV
1,4bn GMV
2018
Actual
2017
Actual
2016
Actual
2014
Actual
2015
Actual
Country
Launches
ABOUT YOU
Launch
2019
Forcast
> 2,3bn GMV*
(~750m IFRS Net Revenue)
+62%
GMV = Gross revenue before returns, incl VAT

4. ABOUT POSITIONING
Main focus is on Fashion Discovery
Buy Fashion
Segment leader
Segment growth
Find Fashion Discover Fashion
“I need a pair of Levi’s 501
in size 27/30.”
“I’m looking for the
perfect jeans.”
“I want to enjoy
fashion.”
Transactional Need-Based Discovery

5. ABOUT SHOPPING EXPERIENCE
Inspiration and personalization on the smartphone
Smartphone
Smartphone share at ~80%
Trends, Guides & Influencer Outfits
Modern fashion magazine
Personalization
Tailored to every single user

6. ABOUT YOU is digitizing the
offline shopping stroll

7. ABOUT REACH
From Storytelling to Storycreating –
Reaching the young audience through modern marketing
*million page impressions/month Germany; Source: Online over all (Desktop, Mobile, App),
ivw-online.de and analytics.google.com, March 2019
More Reach for Inspiration content than
every other fashion magazine
TV / Entertainment ShowsLarge scale Events
Largest Influencer Network (500+ monthly cooperations)
+ more
to come
20,7
10,1
9,0
8,9
8,8
5,3
Lifestyle campaigns together with other brands
…

8. Thank you

9. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis