Ecommerce, Marketplaces & Classifieds: Company presentation by Aron Gelbard, Bloom & Wild at the NOAH Conference Berlin 2019, 13-14 June - STATION.

1. NOAH Berlin
Aron Gelbard, CEO & Co-Founder
Aron@bloomandwild.com

2.  @NOAHConference
 @noah_conference
 @noah-conference
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3. The problem we are solving
Gifting is a
$700B industry,
growing with our
affluence and
urbanisation
/mobility
We’ve gifted flowers
as humans for 100s
of years; they’re
perfect for expressing
emotions from
near or far
But where is the
flower gifting
company we love,
trust and rave about?
Who is using
technology/data,
floristry/brand and
logistics to create
a global leader
$700B

4. The solution

5. Our vision
To make
sending and
receiving
flowers the joy
that it should be.

6. Our goal
Become the
world’s leading
and most loved
flower gifting
company.

7. Global flower market
We compete in a £40Bn
global market; our initial
focus is Europe (£14Bn)
Global flower market worth £40Bn
Europe is £14Bn of this
Focus on flower gifting (30% of flower market)
UK flower gifting market already 60-70% online
Source: Chambers of Commerce, Mintel, Expert interviews
World £40bn
Europe £14bn
UK £2bn
Germany £3bn
France£2bn

8. Our competition
Player Scale
(1m+deliveries
/year)
Multi-
country
Gifting Self-purchase
/subscription
Omni-
channel
Aspirational Tech first
(app, use of AI)
Flower
specialist
Direct
sourcingmodel
Bloom & Wild
Moonpig
Freddie’s Flowers
Floom
M&S online
Bloomon
Flowerbx
Bergamotte
Interflora UK
Interflora FR
Fleurop
We are well positioned to be the winner across Europe

9. Our traction
0
200
400
600
800
1000
Customer base (‘000)
Now 1.2m
0
200
400
600
800
1000
Deliveries per year (‘000)
Forecast 2m+ for 2019
Top fastest growing
companies in Europe
Company
Deliveroo
Bloom & Wild
Guide to Iceland
youAPPi
Lesara
Source: Deloitte 2017 Fast 500 rankings

10. Our advocacy Customers Bloom & Wild

11. Our financial position
Well capitalised and strong unit economics
£22m+ total funds raised, balance sheet strong
September 2018
February 2017
July 2015
UK: profitable before central costs on customer’s first order
(£, 2019 YTD)
UK: profitable overall before central cost
allocation, -2% EBITDA after (£, 2019 YTD)

12. Our future
Leadership
in exsiting
countries
Build
out retail
Further
countriesNew
services
New
product lines
New
customer
groups

13. Thank you
Aron Gelbard, CEO & Co-Founder
Aron@bloomandwild.com

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis