GLOBAL MARKET LEADER
MOVINGA
FOR RELOCATIONS
STRICTLY CONFIDENTIAL • 2018
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
● global one-stop brand for moving items
● vertically-integrated & asset-light platform
● technology driven approach
● unique and convenient customer experience
Revolutionize the $150bn global moving market
MISSION STATEMENT
Local and sub-scale
95% of the moving companies
are locally fragmented
and have no opportunity
to bundle
Non-digital businesses
Industry doesn‘t have tools,
standardized processes or
widely accepted business
norms
No consistency in
service quality
High variance in cost and
quality for customers, no
standards
Booking a move is
a huge hassle
77% of customers in Western
Europe research online,
booking process still manual
& offline
Lack of trust and no existing
brands
Worldwide fragmented
market with 7,000+
companies in Germany alone
No transparent pricing
Random prices, no binding
standards and often surprises
with final billing, average price
spread of 4.5x
3
The industry today is broken – not able to digitalize
PROBLEM
4
Marketing Sales Planning
Pricing /
Dispatch
Execution
Customer
Service
Payment Accounting
After-
Sales
Traditionally, local moving companies organize everything themselves,
which takes administrative time and is not the partner‘s core competency
Movinga enables moving companies to focus on what they do best:
transporting goods from A to B, while we care about the rest
Movinga digitalizes through vertical integration of tasks
SOLUTION: VERTICAL INTEGRATION
5
Business Update
Key Achievements
EXECUTIVE SUMMARY
6
2018
• became biggest online removal logistics and service company in Europe
• increased Net Revenues from €15m to €26m (+75%)
• acquired Move24 & L'Officiel Du Demenagement
• successfully launched Sweden
Key Achievements
EXECUTIVE SUMMARY
7
2019
• identified synergies between Movinga & LODD
• successfully launched MovingaNow
• reaching profitability over summer
• successfully launch Switzerland
• achieve €52m Net Revenues reflecting >90% Y-o-Y growth
Growth will be driven by existing and new markets alike
PERFORMANCE
1.0
3.5
3.0
6.0
2.5
0.0
4.5
0.5
6.5
1.5
5.0
7.0
5.5
2.0
4.0
JulMar FebJan
1.5
Apr Mrz
1.1
SepOct
1.0
NovJan Feb May
1.3
Jun Jul
2.7
JulAug Sep Oct AugDec DecJan Feb Mar SepApr May Jun Nov Apr
1.2
1.6
Mai Jun Okt
0.9
Nov Dez
1.2
1.5
1.3
1.0
1.3
1.7
Aug
1.4 1.4 1.4
2.0
2.9
3.
3
2.7
3.4
2.8
2.5
1.1
2.7
3.0
3.4
4.5
5.9
6.4
5.4
5.7
4.4
5.2
2.4
Movinga: Germany
Movinga: Sweden
Movinga: France
LODD: France
Movinga: Switzerland
Movinga Austria
MovingaNow
Net Revenues in €M per Business Unit
2017 2018 2019 E
€15.0m
€26.5m
€51.6m
+95%
+75%
9
Extend Service Coverage
10
Movinga will strengthen its position as Europe’s No 1
MARKET EXPANSION
Already active
Planned in 2019-2020
Not yet planned
Net Revenues 2018
- in €M -
Market Size
- in €M -
11.5
13.1
1.9
7.000
5.000
1.500
0 1.000
0 3.000
Net Revenues 2019
- in €M -
18.5
25.5
6.5
0.3
0.8
26.5 17.50051.6
CUSTOMER ACQUISITION
Three Business Models are currently done by us
B2C B2B2C B2B
• Current share
• Future share
• Repeat rate
95%
80%
Up to 15%
3%
15%
100%
2%
5%
Up to 5%
Huge potential
11
• Current share
• Future share
• Repeat rate
• Current share
• Future share
• Repeat rate
MovingaNow will re-invent how we handle local moves
NEW PRODUCT
Our real-time urban mobility app
12
Launched12 / 2018
13
Embrace Technology
14
We have an advanced proprietary software stack
TECHNOLOGY
Call Center / CRM Operations Logistics Optimization Driver AppPartner Webtool
Movinga Tool Landscape
15
Movinga Technology Radar
TECHNOLOGY
Customer Partner
asynchron & conversational interactions
Multi-Channel Contact Center
ML for Prioritisation & Distribution
AI for automated dispatching
Video Assistance
Image Recognition
Augmented Reality IoT & Telemetric
ML for Grouping & Bundling
Autonomous driving vehicles
Movinga SaaS
Virtual Assistant
16
€18bn
TOTAL MARKET
IN RELEVANT 2019
MARKETS
>€50m
NET REVENUE
IN 2019
>€10m
GROSS PROFIT
IN 2019
90%
GRADE OF
OPERATION
AUTOMATIZATION
~39%
TAKE-RATE
~€130
CM3 PROFIT
PER MOVE
41%
NET PROMOTOR
SCORE (NPS)
~€1.500
AOV PER MOVE
<€600k
MONTHLY CASH
BURN
4.6 / 5.0
AVERAGE ONLINE
REVIEW
Thank You

Movinga - NOAH19 Berlin

  • 1.
    GLOBAL MARKET LEADER MOVINGA FORRELOCATIONS STRICTLY CONFIDENTIAL • 2018
  • 2.
     @NOAHConference  @noah_conference @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 3.
    ● global one-stopbrand for moving items ● vertically-integrated & asset-light platform ● technology driven approach ● unique and convenient customer experience Revolutionize the $150bn global moving market MISSION STATEMENT
  • 4.
    Local and sub-scale 95%of the moving companies are locally fragmented and have no opportunity to bundle Non-digital businesses Industry doesn‘t have tools, standardized processes or widely accepted business norms No consistency in service quality High variance in cost and quality for customers, no standards Booking a move is a huge hassle 77% of customers in Western Europe research online, booking process still manual & offline Lack of trust and no existing brands Worldwide fragmented market with 7,000+ companies in Germany alone No transparent pricing Random prices, no binding standards and often surprises with final billing, average price spread of 4.5x 3 The industry today is broken – not able to digitalize PROBLEM
  • 5.
    4 Marketing Sales Planning Pricing/ Dispatch Execution Customer Service Payment Accounting After- Sales Traditionally, local moving companies organize everything themselves, which takes administrative time and is not the partner‘s core competency Movinga enables moving companies to focus on what they do best: transporting goods from A to B, while we care about the rest Movinga digitalizes through vertical integration of tasks SOLUTION: VERTICAL INTEGRATION
  • 6.
  • 7.
    Key Achievements EXECUTIVE SUMMARY 6 2018 •became biggest online removal logistics and service company in Europe • increased Net Revenues from €15m to €26m (+75%) • acquired Move24 & L'Officiel Du Demenagement • successfully launched Sweden
  • 8.
    Key Achievements EXECUTIVE SUMMARY 7 2019 •identified synergies between Movinga & LODD • successfully launched MovingaNow • reaching profitability over summer • successfully launch Switzerland • achieve €52m Net Revenues reflecting >90% Y-o-Y growth
  • 9.
    Growth will bedriven by existing and new markets alike PERFORMANCE 1.0 3.5 3.0 6.0 2.5 0.0 4.5 0.5 6.5 1.5 5.0 7.0 5.5 2.0 4.0 JulMar FebJan 1.5 Apr Mrz 1.1 SepOct 1.0 NovJan Feb May 1.3 Jun Jul 2.7 JulAug Sep Oct AugDec DecJan Feb Mar SepApr May Jun Nov Apr 1.2 1.6 Mai Jun Okt 0.9 Nov Dez 1.2 1.5 1.3 1.0 1.3 1.7 Aug 1.4 1.4 1.4 2.0 2.9 3. 3 2.7 3.4 2.8 2.5 1.1 2.7 3.0 3.4 4.5 5.9 6.4 5.4 5.7 4.4 5.2 2.4 Movinga: Germany Movinga: Sweden Movinga: France LODD: France Movinga: Switzerland Movinga Austria MovingaNow Net Revenues in €M per Business Unit 2017 2018 2019 E €15.0m €26.5m €51.6m +95% +75%
  • 10.
  • 11.
    10 Movinga will strengthenits position as Europe’s No 1 MARKET EXPANSION Already active Planned in 2019-2020 Not yet planned Net Revenues 2018 - in €M - Market Size - in €M - 11.5 13.1 1.9 7.000 5.000 1.500 0 1.000 0 3.000 Net Revenues 2019 - in €M - 18.5 25.5 6.5 0.3 0.8 26.5 17.50051.6
  • 12.
    CUSTOMER ACQUISITION Three BusinessModels are currently done by us B2C B2B2C B2B • Current share • Future share • Repeat rate 95% 80% Up to 15% 3% 15% 100% 2% 5% Up to 5% Huge potential 11 • Current share • Future share • Repeat rate • Current share • Future share • Repeat rate
  • 13.
    MovingaNow will re-inventhow we handle local moves NEW PRODUCT Our real-time urban mobility app 12 Launched12 / 2018
  • 14.
  • 15.
    14 We have anadvanced proprietary software stack TECHNOLOGY Call Center / CRM Operations Logistics Optimization Driver AppPartner Webtool Movinga Tool Landscape
  • 16.
    15 Movinga Technology Radar TECHNOLOGY CustomerPartner asynchron & conversational interactions Multi-Channel Contact Center ML for Prioritisation & Distribution AI for automated dispatching Video Assistance Image Recognition Augmented Reality IoT & Telemetric ML for Grouping & Bundling Autonomous driving vehicles Movinga SaaS Virtual Assistant
  • 17.
    16 €18bn TOTAL MARKET IN RELEVANT2019 MARKETS >€50m NET REVENUE IN 2019 >€10m GROSS PROFIT IN 2019 90% GRADE OF OPERATION AUTOMATIZATION ~39% TAKE-RATE ~€130 CM3 PROFIT PER MOVE 41% NET PROMOTOR SCORE (NPS) ~€1.500 AOV PER MOVE <€600k MONTHLY CASH BURN 4.6 / 5.0 AVERAGE ONLINE REVIEW Thank You