Ecommerce, Marketplaces & Classifieds: Fireside chat with Louis Bô, Idinvest and Taleeb Noormohamed, Campanda at the NOAH Conference Berlin 2019, 13-14 June - STATION.

1. 1
Motorhome Rental Worldwide.
June 2019

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3. 2
Outdoor Recreation is one of the largest
and fastest-growing travel segments
600M nights
spend in RV‘s worldwide p.a.*
€ 85Bn
annual global RV sales
18M vehicles
used for recreation
Strong market tailwinds support outlook
+9% YoY
+33% YoY
+13% YoY
+17% YoY
*excluding nights spent living in an RV ;-)
Online
Usage
Registered
RV‘s
Sharing &
Rental
Adventure
Tourism

4. 3
The RV Rental Market is ready for disruption
through sharing …
online
online
online
online
Car Sharing
Sharing Economy
2000 2006 2014
Hotels
House & Bed
Cars
RVs
The hotel and car rental sector
has shifted from offline to online
The Sharing economy has enabled
owners to comfortably rent out
their beds and cars
An RV is a bed on wheels or a
rental car where you can sleep in
RV rental is the final frontier of
disruption in the travel market

5. 4
… but still largely offline and difficult to organize
RV rental still works like hotel
booking in the 90s – either directly
or through tour operators
Frustrating for renter finding the
right RV and challenging for
supplier managing availabilities,
especially during peak times
Suppliers show strong desire to
streamline complicated and
lengthy manual processes but
don‘t know how to

6. 5
Campanda will make RVs
instantly bookable anywhere
and at any time

7. 6
WHERE
WE ARE
TODAY

8. 7
Campanda aggregates all types of RVs and
makes them online bookable
Suppliers Renters
Commercial
+30 Large Partner
+1.300 Local Player
P2P
+1.500 Private Owners
+
+13,000 bookings 2018
€ 1,250 average basket

9. 8
DACH UK France ItalyUS Canada
Australia
& NZ
11.4M
9.6M
7.3M 7.2M
3.6M
7.3M
1.9M
13.9M
Top-7 Europe aggregated 39.1M
Google Search Impressions Forecast 2019*
Spain
Highest RV rental demand is coming from
non-US geographies …
Oceania & Canada
aggregated 9.2M
Top-10 non-US aggregated 48.3M
*aggregated demand includes countries as source and destination

10. 9
… and renters largely travel internationally
and cross-border
34% of GMV
already generated from
cross-border bookings…
… by renters out of 89 different countries
2018

11. 10
Campanda targets international travel demand in
all destinations outside of the US
6 Languages
11 Currencies
41 countries
bookable on platform
2,000 locations
through 4,950 signed
contracts
6 languages &
11 currencies
Own marketplaces Available supply

12. 11
Campanda is best-positioned to become the
world’s largest platform for RV rentals
Seamless online booking
Top global destinations available
on one platform
Frictionless and secure customer
experience
in 6 languages accepting 11 currencies
with over 15,500 RVs in 41 countries
backed up by attentive customer support
Effortless supplier onboarding
via optimized listing processes

13. 12
1
2
3
One trusted platform
for all destinations
solves frictions of RV
rental
Global availability and
choice of vehicles
increases convenience of
vehicle handover
Direct-bookable supply
enables instant feedback
on booking success
Capturing strong global demand outside of the US
requires global supply both Commercial and P2P
Customer demand
Competitive advantages of
being global in RV rental
1
2
3
Geographical
complementarity
balances out cash flow
B2C & P2P
complementarity
meets high demand in
peak season
Marketing efficiencies
take advantage of
economies of scale

14. 13
Competition almost exclusively focus
on domestic markets
DE Leading global platform 15,500
41
Worldwide
50% GER, 15% FR,
10% ES, 25% Rest
DE American market leader 27,000
5
US, CAN,
AU, NZ, UK
76% US, 21% CAN,
3% Rest
US No frills P2P platform 20,000 Only US 100% US
DE
Leading player in FR & ES;
has the largest P2P fleet
throughout Europe
6,500
6
EU
65% FR, 18% ES,
5% IT, 12% Rest
US
Pure-play Germany-focused
P2P
4,700
9
EU
90% GER, 5% NL,
5% Rest
DE
Focus on travel route
planning and different travel
service packages
2,200
13
EU
55% NL, 18% UK,
13% IT, 12% BE
DE
France-focused P2P
platform
2,000 Only FR 100% FR
FR
Formerly launched in
Germany with strong
footprint in NZ and AU
550
3
GER,
AU, NZ
50% GER, 34% NZ,
16% AU
Company Country Description
Countries
covered Geographies in detail
# of
vehicles
European competition focus on
P2P offering primarily in single
markets
US competitors provide larger
product offering and size but
likewise strong domestic focus
Campanda only player with
ability to meet global demand
with supply in 41 countries

15. 14
We have profitable customer economics
with CLV 1.7 times CAC
1.7
CLV/CAC
2.8
CLV/CAC
2019 2020
Growth leversKey KPIs
20232016
€1,250
avg. basket size
17%
take rate*
59%
of active
supply booked
*20% with P2P bookings
0.3
avg. US
competitors
vs.
1 2
3 4
Conversion
rate increase
Supply growth
Margin
increase
Supply demand
matching

16. 15
WHERE
WE ARE
HEADING

17. 16
2018 2019 2020 2021 2022 2023 2024 2025
We want to build a >€700 million business by 2024
Driven by 3 key areas of scale
Core Business Levers
• Optimized conversion rates
• Supplier incentives and penalties
• Improved booking margins
Markets of Opportunity
• Intensified supply aggregation
• Structured inventory management
• Increased direct-booking offering
Strategic M&A
• Examine European competitors and
potential targets worldwide
• Invest in complementarity in geography,
• inventory and product
GMV Development (EUR M)
17 21
86
227
140
507
710
923

18. 17
Focused internationalization strategy taking
Campanda to the next level
From local player with
international footprint …
… to global platform
with global scale
Historic focus primarily on
Germany as key geography
Strong base established
and product developed
International exposure
but no clear focus on
non-German markets
Leveraging global
footprint to scale
Growing product
offering into a platform
Expanding focus to key
non-German markets at
low marginal costs

19. 18
We are ready to consolidate the non-US market
Phase 3
Win P2P through…
Acquisitions
of domestic players
with strong supply
base but limited
access to international
customers
Strategic
partnerships
integrating aggregated
supply on Campanda
Large Partners
International players, API
SME
Local players
P2P
Owners with 1 RV
DE FR ITES UK NZNL
Acquisition
Supply Types
Phase 1 Winning supply worldwide through large partners
LATAM APAC
Phase 2
Winning SME
supply
AU CA

20. 19
We are ready to consolidate the non-US market
Germany
Strategic Expansion
1. Market Analysis
• Supply character of
market
• Competitive situation
• Complementarity
2. Tailored Entry Strategy
• Supply Deal
• Strategic Partnership
• Acquisition
3. Roll-out
• Adding new countries at
low marginal costs
Own marketplaces
Supply available
Not entered yet
United Kingdom and
Non-European in Europe
France
France
Netherlands
Spain
DE 15,500
P2P,
B2C
26
DE 6,500 P2P 6
US 4,700 P2P 9
DE 2,200 P2P 13
US 2,000 P2P 1
DE 550
B2C,
P2P
1
PT 600
B2C,
P2P
5
FR 1,000 B2C 16
n.a. B2C 18
Company Country
# of
vehicles Supply
European
countries
Portugal

21. 20
We are ready to consolidate the non-US market
US & Canada
APAC
Australia & New Zealand
South America
2 strong US players focusing
on domestic market
Third largest single market with
complementary seasonality
Large demand market with
future supply potential but
lacking infrastructure
Demand market for travelers with
supply driven individual markets
(e.g. Argentina, Chile)
B2C, P2P
27,000 vehicles
76% US, 21% CA
P2P
20,000 vehicles
100% US
B2C, P2P
550 vehicles
34% NZ, 16% AU
B2C
450+ suppliers
Worldwide
P2P
Leading player
100% CA
B2C
Largest fleet in SA
100% CHI
B2C
Available in 3 countries
of ARG, CHI, PER
24% of global camping market
7% growth YoY
P2P
3,500 vehicles
in AU and UK

22. 21
We are already working on the market
consolidation
We have term sheets in place to
acquire three market leaders …
… adding more than 30M
to our annual GMV
We are leveraging a global
story to drive favorable
deal terms
We are able to accelerate growth
using organic levers on new
acquisitions
We will leverage global best
practices within the business to
grow and improve our operations
This global footprint now
covers every region from the
Americas to ANZA to Europe

23. 22
We have assembled an experienced
world-class team to scale
Former CGO, Farfetch
(IPO at $7.7B)
Former Global VP HomeAway
(acquired by Expedia)
Former GM, Jetsetter
(acquired by TripAdvisor)
New CEO
Taleeb Noormohamed
Florence Lampe
CFO
Former Head of Corporate
Development at Auctionata
& Board Office at Adidas
Vasily Fedotov
CMO
Former CMO Makerist
& Head of Marketing at
9Flats
Prashanth Balakrishnan
VP Engineering
Former VP Engineering at
Zalando & Head of
Engineering at Amazon
Mark Spencer
VP Partnerships & BD
Former VP Global BD
Tripping & Head of EU BD
HomeAway
Investors
To be announced
CPO
Former VP Global
Products at Expedia
Management Team

24. 23
TaleebNoormohamed
CEO
Taleeb.noormohamed@campanda.com
M +16046578988

25. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis