Company Pitch by Steffen Wicker, Homeday at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. NOAH Berlin 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. 2
● Experienced entrepreneur and prior to Homeday, founder
of music streaming service simfy (at age of 23)
○ Raised +€35mn in Venture Capital
○ First to close licensing deals w/ GEMA + all major labels
○ Scaled simfy to +1m users
● Studied Business Administration at
Universities of Mannheim & Toronto
Steffen Wicker
Co-founder & CEO of Homeday

4. Confidential.©Homeday(2018)
Our vision
Become the first
destination to sell
a property

5. A new breed of real estate agents is on the rise...
UK
Germany
Hybrid agents are redefining
the real estate market with
● a disruptive pricing model
● an operating model focused on efficiency
● a disruptive partnering model
… driving the industrializing
of real estate transactions

6. Confidential.©Homeday(2018)
Homeday** McMakler Realbest
450
Homeday with 50%-market share among the top-4 online real estate agencies
Homeday is building on a strong position in the German market
* Comparison: Listings on Immobilienscout24
** Homeday + Homeday Partner agents
1,050
1,640
2,390
4,800
Sparkasse E&V
2,270
von PollMaklaro
102
1,569
Planethome
Number of listings on the market (May 18)*
– Online agents –
Number of listings on the market (May 18)*
– Traditional agents –
Homeday already has 50% market share
among top-4 online agents …
… catching up quickly with
leading traditional agents

7. Confidential.©Homeday(2018)
Homeday agents are backed by technology...
Document
management
Digital
signatures
Online
appointment
booking
Communication
Center
Task
Management
Homeday Connect Platform
Sales
collaterals at
push of a
button
Automated
follow-up
mails and calls
Physical
touchpoints
Qualifi-
cation
Follow-
up
Instruction
Viewings/
Negotiation
Sale
1st & 2nd
appointment
(onsite)
Listing
creation
Less physical touchpoints along the transaction massively increase our agents’ efficiency

8. Confidential.©Homeday(2018)
… and they earn more - despite significantly lower commissions
Avg. deal size in €
Sales per agent
Agent share
per sale
Total income p.a.
4.5%
36
n.a.
€63k €48k
Homeday
agent
Traditional
agent
… Homeday agents earn more
than traditional agents
Despite lower commissions
and deal sizes …
Traditional
agent
Homeday
7.14%
4.5%
7.14%
8
n.a.
Homeday agents are 4x more productive
than traditional agents

9. Confidential.©Homeday(2018)
Homeday Preisatlas
Innovative products and partnerships allow us to build reach
8
And reduce our marketing cost at the same time
* 45% from press-coverage / 15% from partner integrations / 20% direct & organic / 20% own users & marketing
Exclusive Partnerships with:
Initial traction since Jan 18:
● 2,500,000 Pageviews*
● 370,000 Visitors*
+

10. Revenuesin€000’
We’re on the right track: Our revenues are growing quickly ...
9
2.9x YOY revenue growth from 2016 to 2017

11. Confidential.©Homeday(2018)
… and we are receiving outstanding customer feedback
+650 trustpilot reviews speak for themselves: Score of 9.2 rated ‘Excellent’
10

12. Confidential.©Homeday(2018)
Thank you
for your attention!

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com