In 2009, The Event Marketing Institute cited 300% growth in this sector and, according to a survey by the Center for Exhibition Research and George P. Johnson, 40% of corporate brand marketers and 31% of exhibition management executives reported using virtual media; 71% of respondents used virtual media to accommodate geographically widespread workforces and customers.

1. BETTER THAN BEING THERE: Engaging Your Audience With Virtual Events August 25, 2010 From Monologues to Dialogues Listen · Engage · Inspire · Influence

3. Executive Summary

6. Relevant Statistics

11. Applications Sales Kick-Offs, Trade Shows, Product Launches, Training

12. SALES KICK-OFFS

14. Sales Kick Offs 10/01/10 Product Showcase Virtual Lounge Virtual Trade Shows: Better Than Being There

16. TRADE SHOWS

18. Trade Shows 10/01/10 Virtual Trade Shows: Better Than Being There

20. Case Study Ariba Inc.

21. Case Study: Ariba Inc. 10/01/10

23. Case Study: Ariba Inc. 10/01/10

27. Summary

28. Traditional vs. Virtual 10/01/10 Virtual Trade Shows: Better Than Being There TRADITIONAL SHOW VIRTUAL SHOW No travel time & expense  Endless location possibilities  Powerful event reporting and analytics  Fully branded and customizable convention center  Auditorium allows for live or prerecorded presentations  Communications center: includes real time networking, message boards, discussions posted and group chat  Opportunity for partners sponsorship   Resource Center for demos, presentations, white papers   The event can continue to reach new attendees and generate leads long after the live event day 

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