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~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
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If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
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More: http://partneringresources.com/organizational-networks-and-talent/
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Enhanced for the 2009 Social Networking Conference in Miami, this presentation includes tips for businesses wanting to incorporate social into their marketing plans.
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A seminar at the International Association of Business Communicators, Canada (IABC) on how to achieve a sustainable social media ecosystem. The need for the right mindset, assessment, strategy, planning and management. This deck includes an intro to Twitter plus case studies.
Using Hidden Networks to Identify and Develop High PotentialsMaya Townsend
~~Slides from May 17, 2012 presentation at the North East HR Association conference~~
How often have you realized, only after an employee has left the company, how critical he or she actually was to the business? Have you ever found your company in dire straits because key positions have been empty for too long? Or have you hired a promising new executive only to see that person fail after just a short time on the job?
If so, you’re not alone. Sixty-four percent of new executives hired from the outside fail at their jobs, according to HR Review. And companies regularly fail to recognize the value of individuals or roles until they’re gone.
Succession planning helps improve the situation. But the data most companies use to make decisions about development and succession is incomplete.
The missing piece is the organization’s networks. Networks show the hidden relationships within organizations and identify deeply trusted employees, subject matter experts, innovation leaders, effective implementers, and problem solvers. They show who is deeply trusted, who people go to for leadership, and who might shine on their performance reviews but can’t work well with others.
Knowledge of the information embedded in networks can help leaders identify high potentials more effectively, make better decisions about succession, and craft more accurate and effective development plans.
More: http://partneringresources.com/organizational-networks-and-talent/
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Media at Sun Microsystems: Director's CutLou Ordorica
Enhanced for the 2009 Social Networking Conference in Miami, this presentation includes tips for businesses wanting to incorporate social into their marketing plans.
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* Revving up your Careers Pages for maximum effect
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Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
Why the Branding People Don’t Understand the Boardroommarccloosterman
Do you recognise this: A brand manager and his team have been working hard on the preparation of a rebranding. It’s initiated to support and convey the companies’ new strategy. However, in practice the change is visually only symbolised by a change of colours and some shapes, and the name stays the same.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
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Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
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This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Social Technology for Social Change - a Different RealityNoesium Consulting
As part of Net Change Week (www.netchangeweek.ca), I spoke about Social Technology for Social Change at Refresh Events (www.refresh-events.ca), including an overview of Social Media best practices and how unusual situations calls for creative applications of Social Media.
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Noesium - an intensive 6 mins 40 seconds presentation at Refresh Events (www.refresh-events.ca) on 25 May 2009. Sharing a few Social Media stories and thoughts including
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Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
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Do you recognise this: A brand manager and his team have been working hard on the preparation of a rebranding. It’s initiated to support and convey the companies’ new strategy. However, in practice the change is visually only symbolised by a change of colours and some shapes, and the name stays the same.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
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Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
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How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
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And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
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The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
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Identify the challenges and benefits of board
engagement
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board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
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Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Evelyn So - Where Is Your Social Brand? Cultivating A Strong Brand Across Web 1.0, Web 2.0 And Offline
1. Where is your Social Brand?
Cultivating a Strong Brand Across
Web 1.0, Web 2.0 and Offline
Evelyn So
2. In the next 90 mins…
Introduction
The Mindset
Part 1: Assessment
~~ Q and A ~~
Part 2: Social Media Presence
~~ Q and A ~~
Part 3: Strategy & Plan
~~ Q and A ~~
Part 4: Social Brand
~~ Discussion ~~
2 Noesium Consulting Inc.
15. It’s about the (Brand) Experience
“Social” is a big part of the experience
I was never approached!
It’s not about 1-way telling
It seems quick, easy and free to do
15 Noesium Consulting Inc.
17. Pre-experience a
brand (through
convos)
A brand is
a collection of experiences and associations
connected with a service, a person or
any other entity.
Associate a brand
with trusted
resources (my
friends, lots of
Facebook
members)
17 Noesium Consulting Inc.
18. Social Communication Ecosystem
Website
Social
Print
network
EXPERIENCE Social
Email
sharing
Event Blog
18 Noesium Consulting Inc.
19. Decision Making Process
Ambassador
Involvement
Trust
Enthusiasm
EXPERIENCE Knowledge
19 Noesium Consulting Inc.
20. Rational Emotional
BRAND
20 Noesium Consulting Inc.
21. The Influence
Website
Social
Print
network
EXPERIENCE Social
Email
sharing
Event Blog
21 Noesium Consulting Inc.
25. Part 1 : Assessment
25 Noesium Consulting Inc.
26. 1.0 Why Assessment?
Need to where you are before going forward
Find out what you have and do not have
Lay a solid foundation for Part 2-4
26 Noesium Consulting Inc.
27. Part 1 - What you will achieve…
A clear picture of
your ecosystem
gaps or inconsistencies
What you know (and don’t know) about your audience
Immediate actions
Quick fixes
27 Noesium Consulting Inc.
28. 1.1 What’s your Communication Ecosystem?
Your touchpoints include…
Offline
Direct mail
Poster
Events etc…
Web 1.0
Website(s)
Email & E-Newsletters etc…
Social Media
Social Network (Facebook, LinkedIn, Twitter, etc..)
Blog (shared, own, etc..)
Social Sharing (Flickr, YouTube, Vimeo, Digg, etc..) etc…
28 Noesium Consulting Inc.
29. 1.2 Any gaps and inconsistencies?
Can your audience find you?
Can your audience “travel” through your system?
Are there any
Inconsistent messages?
Dated information?
News distributed on some but not all channels?
Inappropriate use of logo?
Broken links?
Operation efficiency
Do you have a feedback loop to capture all info?
Do you have a consolidated, accessible database?
29 Noesium Consulting Inc.
30. 1.3 What do you know about your audience now?
You may already have info from..
Through experience and insights
Your interactions with donors or volunteers
Any FAQs?
When do you get a “blank look”?
What are the toughest questions?
Surveys and Polls
Interviews
Email
Volunteer Meetings
30 Noesium Consulting Inc.
31. 1.4 How well do you know your audience?
Have you identified…
Charity-Related
I tell my friends this organization is …
My main problem with this organization is …
I say yes/no because/when …
I attend this charity event because …
I stop donating to this charity because …
I am frustrated/confused because ….
Not Charity-Related (key for social web)
I “hang out” at … (Facebook, Email, IM, etc.)
I trust …
I relate myself to ….
I see myself as …
31 Noesium Consulting Inc.
32. Part 1 : Assessment
Questions?
Part 2 : Social Web Presence
32 Noesium Consulting Inc.
33. Part 2 : Social Web Presence
33 Noesium Consulting Inc. Version 1
34. 2.0 Why Social Media Presence?
Assess where you are on the Social Web
…before building or improving your brand
What’s your “reach”
Get to really know your audience
Where are they?
What do they talk about?
Who do they talk with?
Who are they connected to?
How do they feel about your brand?
Lay a solid foundation for Part 3-4
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35. Our network is not that big yet
• You know more people than you thought…through
networks of networks of networks
• Ecosystem - how many people on your mailing list are
also on your Social Network?
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36. Your Connections
(and their connections)
Facebook
You
Facebook
Cousin
Johnny
Volunteer
Colleagues LinkedIn
School
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37. Part 2 - What you will achieve…
A clear picture of
Where you are on the Social Web, as a group and as individuals
Where your audience is
Where/who are the connections
What do people say about your brand
Immediate actions
Effectively build your networks for a stronger presence
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38. What if my audience is not on Social Media?
• Have you asked or are you guessing?
• E.g. Seniors are not tech savvy, they are not on social
networks. Or are they?
• Gen X, Y, Z …
• Who will be decision makers and donors soon?
• Who will be decision makers and donors in 10 years?
Note – it takes time to build a Social Media Presence (brand)
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39. 2.1 Where is your “reach”?
Part 1 : Your ecosystem
Are your staff, volunteers and donors, as individuals, on Social
Networks? Are they connected with each other?
Do you have a volunteer community? Have you extended your
offline meetings to online conversations?
Do people on Web 1.0/offline networks know about your Social
Media “homes”?
Is anyone sharing – blogs, photos, videos, etc. with friends..but
not with your group?
People who are interested in XYZ may also be interested in your
cause – do you know where they are? Are you connected to the
influencers?
and many more..
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40. We cannot approach total strangers!
It’s not about blasting out messages
Social Networks encourage meeting new friends
It is NOT about telling; it is about
building relationships
participating in conversations
contributing to the community
being genuine and helpful
TRUST, ENTHUSIASM, INVOLVEMENT, AMBASSADOR
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41. 2.2 Do people talk about you?
Search
Follow (Blog, Twitter)
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42. 2.3 What do people talk/feel about you?
Social Media Tracking & Monitoring Tools ($$)
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43. Part 2 : Social Web Presence
Questions?
Part 3 : Strategy and Plan
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45. 3.0 Why Strategy? Why Plan?
Assessment
Strategy
Plan
Execute
Maintain
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46. The danger of diving in
Assessment
Start and Stop Strategy
Fragmented messages
Costly operation Plan
Not responsive (backfire)
Lose connections
Lost trust Execute
Poor Brand Experience
Maintain
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47. Part 3: What you will achieve…
A clear picture of
objectives, long-term and short-term
Why, What, When, How, Who, How much
A sustainable roadmap
Avoid “diving into social media” disaster
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48. 3.1 Social Brand Strategy
Social Media ≠ Marketing
Social Media ≠ Campaign
Social Media ≠ Another way to do PR
Social Media Strategy ≠ one size fits all
Not all Social Networks are suitable for you
(don’t be pressured to be everywhere and nowhere)
Social Media = Long-term Relationship
Social Brand = Meaningful Experience
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49. Can I still do a campaign?
Yes, to bring awareness to a specific project…
….within the overall long-term strategy of building
relationships within your social communication
ecosystem
TRUST, ENTHUSIASM, INVOLVEMENT, AMBASSADOR
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51. 3.2 A few key things in your Strategy
Part 1 and Part 2: Do you have enough information?
Long term objectives
E.g. Create ambassadors
Short term objectives/projects
E.g. Bring awareness to the next event
Experience-centric
Ecosystem
Content
Budget, Resources, Time requirement
Training
“Social engagement” policy
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52. 3.3 Plan it! Social Presence is NOT free
Create content
E.g. blog
E.g. videos
Keep up conversations
On each platform
Hyper responsive
Operating the Ecosystem
Planning
Tracking and Monitoring
Use Project Management practice to control timeline,
resources and budget
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53. Part 3 : Strategy and Plan
Questions?
Part 4 : Social Brand
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55. Part 4 - What you will achieve…
Effectively build on Part 1-3
An understanding of Social Brand Experience in terms of
Visual
Brand Personality
Brand Stories/Content
Immediate action
Brush up your “visual” presence
Develop/improve your voice on Social Web
Share – give people something to talk about
Gather user generated content
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56. 4.1 Visual Identity on the Social Web
Logo
Consistent
Them variations
Different mediums (web, print, products, email)
Social Media
Avator (logo)
Organization Vs Individuals
Badge
Widget
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59. Badge
Facebook application
and group
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60. Merchandize
(emotional
purchase)
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61. Question: How can I include Breast Cancer in my company
donation plan?
Frustration #1 – Too many websites
Frustration #2 – Email response VERY slow (past my
planning period)
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62. Reminder…
A brand is
a collection of experiences and associations connected
with a service, a person or any other entity.
Website
Social
Print
network
Social
Email
EXPERIENCE sharing
Event Blog
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63. 4.2 Personality
Think:
Resume Vs The Real Person, Life
Think
Copywriting Vs Conversations
On Social Web, it is your “voice”, your interactive
style, your authenticity that defines your brand
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64. Biography
Series and Albums
Juno, Platinum, Gold awards
Top on charts …..etc.
HENNIE BEKKER
But who really is this guy?
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65. Content & Engagement Model
Website
Facebook Blog
MySpace EComm
YouTube
Order by
Phone
Vimeo
Music
Sites
Live
Concert
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66. This got the message out …
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69. What about a big organization?
How can there be a personality?
Part of brand development
An organization is made up of individuals
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70. 4.3 Group Vs Individual
POLL
Brands on Twitter:
Who do you want to tweet with?
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71. 2 Twitterers
Refresh Events
Business Week
57 Twitterers
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72. Logo Person Combined
Remember: it’s the relationship that counts
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73. 4.4 Brand story (Content)
Give something for people to talk about
Give something for ambassador to pass along
Encourage User Generated Content (UGC)
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74. Let people “pre-experience” the brand
Pictures
Videos
Blog
EXPERIENCE Discussions
Recommendations
News
Presentations
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75. Give something for people to talk about/share
What do you have?
Pictures
Videos
Presentations
Blog(s)
Websites, blogs , articles and news you like
Interesting tweets etc..
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76. Only 4 photos
Vs
Many photos
Facebook Website
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77. Uploading pictures and videos take a lot of time
Not necessary, if you leverage the Web 2.0 technology
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78. Facebook Applications Social Sharing Sites
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79. Website LinkedIn Twitter
BLOG
Website LinkedIn Slideshare
SLIDES
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81. Social Bookmarking
E.g. Digg, De.li.cious
You are what you like/share
E.g. news about the environment
Act as a knowledge centre
A social sharing/network destination
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83. User Generated Content (UGC)
Example: Amazon.com
Book titles + UGC (reviews)
Example: YouTube
UGC (videos)
Example: Mobile Jam Fest
Contest + Workshops + Events + UGC (youth creative work)
You need to…
Provide a place for them to share content
Nurture a sharing culture
Encourage volunteers, staff and donors share their experiences
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84. 20 Leaders - Art piece
1 min Intro - Aunction
“Is there any way we can use Twitter to get
people’s attention? We are on Twitter but not
totally active.”
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85. Live Twitter Interviews
Geoffrey Roche Founder & CCO Lowe Roche
Kevin McLaughlin President AutoShare
Tony Chapman CEO Capital C
Lee Lefever Founder CommonCraft
Frank Palmer CEO DDB Canada
Dave Stevens GM MySpace
Mia Wedgbury President High Road Communications
David Feldt SVP, GM Organic
Jacquelyn Corbett Cyr CEO Espresso
Goodwin Gibson President MacLaren MRM
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87. Recap
The Brand Experience Mindset
Part 1: Assessment
Part 2: Social Media Presence
Part 3: Strategy & Plan
Part 4: Brand
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88. Connect with me !
www.noesium.com
evelyn.so@noesium.com noesium
www.noesium.com/blog
@evelynso
www.linkedin.com/in/evelynso
Evelyn So / Noesium Consulting
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