Social Networking CFO Dec 2009
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Social networking has grown steadily since 2005 and is now a major way that people connect, promote interests, and communicate. Several social networks like Facebook and LinkedIn have reached hundreds of millions of users by facilitating connections between friends, families, work colleagues, and interests. These networks are redefining how people search for information, have conversations, and find answers by leveraging the connections between large numbers of people.
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Social Networking CFO Dec 2009
- 1. Social Networking Business Strategies and Trends Michael Rawlins, User Experience Strategist & Designer
- 2. About me... Michael Rawlins Director, User Experience (UX) for Open Solutions •Certified Usability Analyst since 2003 •Has led UX teams at Fortune 100 Companies •Early adopter of Social Networking •Instructor of: •Usability •Mobile Interaction Design •Social Networking Strategy 2
- 3. Why? Big Hardware Smaller Hardware Software People! 60’s - mid 70’s mid-70’s - 80’s 90’s Now the Internet... 3
- 4. Facebook has just reached 350 million users... Facebook founder Mark Zuckerberg 4
- 5. Steady Growth since 2005... 5
- 6. Steady Growth... More people are participating Several communities are becoming mature and diverse in types of subscribers More multi channel design 6
- 7. What are People Doing? Connecting with friends, family and work peers Promoting businesses, causes and interests Redefining how they communicate 7
- 8. Social Media Roles... Source: Forrester Research 8
- 9. Who’s Participating... 80 Creators Critics Collectors Joiners Spectators Inactives 60 40 20 2007 0 2009 * North American Technographics Interactive Marketing Online Survey, Q2 2009 (US) ** North American Social Technographics Online Survey, Q2 2007 (US) 9
- 10. Business Case 10
- 11. Let’s explore in detail... 11
- 12. What is LinkedIn? Social Media defined - access to millions of professional contacts 12
- 13. Designed to Influence Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 13
- 14. What’s the Value This was me... 100’s of business cards in a shoebox 14
- 15. LinkedIn is about Profiles... 15
- 16. and Business Profiles... 16
- 17. Tells a Story... 17
- 18. Provides Applications... Groups Applications 18
- 19. and Answers... 19
- 20. and Polls... 20
- 21. and Sharing Ideas... Slideshare.com 21
- 22. Why Twitter? Communicating in 140 characters... 22
- 23. Search been Redefined... Post your questions, insights or message of the moment Results Search 23
- 24. Conversations Extended... 24
- 25. Many to Many... 25
- 26. Key Points... This is the age of Person-to-Person-to-Person communication. Provides a B-to-C and B-to-B framework. Many social networks have an underlying design based on persuasive influence markers like reciprocity, likability and social proof. Social networks are redefining how people gain answers to questions - and accessing news & information. 26
- 28. Thank you! 28