The document discusses feedback received from focus groups on a synthpop music video. It provides details from questionnaires on the demographics of respondents and their likes/dislikes about different elements of the video. The focus groups felt the ending was unprofessional and the camerawork could be improved. Based on the feedback, the ending was changed and image stabilization was added. Questions were asked about potential additions like lip syncing, more characters, or artist footage. The feedback was mixed, so only lip syncing was added. There was uncertainty around the narrative but adding a vignette helped clarify it. The feedback helped make targeted improvements to appeal more to the intended audience.

1. WHAT HAVE YOU LEARNT
FROM YOUR AUDIENCE
FEEDBACK?
QUESTION 3

2. DEMOGRAPHICS
The majority of people answering our questionnaire were 16-20. This is good as
we targeted teenagers as these were the people who were stereotypically
associated with our genre of synthpop. Our questionnaire was also answered by
more males than females. This is good as we deliberately targeted them by
using male gaze theory and a male character so that males personally identified
with our video.

3. WHAT OUR FOCUS GROUP SAID
Our focus group gave us valuable feedback. We asked them ‘What Did You Like
About Our Video?’ and gave them a list to pick from. This was the results. It is
clear from this bar chart the points in the video that people liked. We can use
this information to identify the elements of the video that we may want to add
more of such as the characters (the most popular element according to our
questionnaire). It also allowed us to see the elements that people didn’t like.

4. WHAT OUR FOCUS GROUP SAID
We asked our focus group ‘What Would You Improve About Our Video’. We left this question
open to get people’s opinions in order to improve our video. The general theme that ran
throughout was that people were not happy with the ending, and they thought it looked
unprofessional. We changed this to make our video appeal to our audience so they would like
to watch it again. We also had a few comments about the camerawork. To improve on this we
applied image stabilisation on the video in an attempt to stabilise the video. These results also
back up the results of the previous question.

5. WHAT OUR FOCUS GROUP SAID
We were uncertain about the ending to our video as there were mixed opinions
within the group. We decided to ask our focus group their opinion, asking “Do
you think the end scene was effective, and made a suitable conclusion”. Almost
everyone said No

6. WHAT WOULD YOU LIKE THE MOST TO BE ADDED IN
TO THE VIDEO?
In each of these questions We asked people to rate each thing as to how you
much they would like to see things to be added on a scale of ‘Not At All’ to
’Definitely’ within the video. In this question we asked about lip syncing (a
common convention in music videos) as we had not already done this in our
video. We were not surprised by this, and included it in the re-edit of the video.

7. WHAT WOULD YOU LIKE THE MOST TO BE ADDED IN
TO THE VIDEO?
In each of these questions We asked people to rate each thing as to how you
much they would like to see things to be added on a scale of ‘Not At All’ to
’Definitely’ within the video. In this question we asked about found footage as
we had not used the full 30 seconds we were allowed in the video. We looked
at the result of this question and realised that the majority of the audience did
not want more found footage, so we left it the same.

8. WHAT WOULD YOU LIKE THE MOST TO BE ADDED IN
TO THE VIDEO?
In each of these questions We asked people to rate each thing as to how you
much they would like to see things to be added on a scale of ‘Not At All’ to
’Definitely’ within the video. In this question we asked about the characters. We
only established two clear characters and felt that this may not be enough to
carry the narrative. The results of this question were mixed so we assumed that
because the not really had the most votes, we were fine the way we were.

9. WHAT WOULD YOU LIKE THE MOST TO BE ADDED IN
TO THE VIDEO?
In each of these questions We asked people to rate each thing as to how you much
they would like to see things to be added on a scale of ‘Not At All’ to ’Definitely’ within
the video. In this question we asked about adding some video of the artist to the
video. The results were again not very conclusive, with a slight bias towards not adding
any. We did look for some footage of the artist, however it did not fit in with the
general theme that was our house style so we did not include any.

10. COULD YOU UNDERSTAND THE NARRATIVE?
We asked this because we were unsure about how clear we were with the story
we were telling through the dream sequences. Although the results came out
with yes as a majority, we felt that we could still improve to try and get no no’s
so with the advice of a teacher we added a vignette to try and make it look like
the dreams are clearer.

11. OUR VIDEO PRODUCT
It was important that we took into account our audience feedback as it helped
us improve our video specifically to appeal more to our video. Also if you
improve a product such as a music video before releasing the final video as
there is more chance people will watch it more than once. Also there is more
chance of it appealing to a wider mass audience as it will include an input from
more people than just us. We feel this is important as although the synthpop
genre isn’t particularly mainstream this artist is, so it needs to appeal to a larger
audience.

12. JAMES

13. MY PRINT PRODUCTS - DIGIPAK
My first draft of my poster is on the left.
The feedback that I got was that it was
good. However someone pointed out that
there were some key elements that were
missing such as the copyright and rights
information. I was also told that the whole
thing seemed empty, and slightly clashes.

14. MY PRINT PRODUCTS - DIGIPAK
My final edit of my poster is on the right. I took
into account all of my feedback and added
things in. Firstly I added the copyright and
rights information that can be found on all
CD’s. I also added a barcode and the logo of the
record label as these are also seen on most
CD’s. I used the colour overlay tool to ensure
that they matched in with my colour scheme. I
filled out the inside cover with the lyrics to
fireflies. I used the colours that I use in the
house style, and the effect that I use on the
words on the poster to match them in with my
theme. I also used a colour overlay on the
image on the front cover (picking a colour from
the inside cover) to make it blend in with the
rest of the digipak making it less clashy.

15. MY PRINT PRODUCTS - POSTER
My first draft of my poster is on the right. When I
showed it to people the general feedback I got was
that my poster was good, but the social media
pictures were unusually large and that the picture
was a bit too white. My final edit of my poster is on
the left. The first edit I made was turning down the
brightness, however this made most of the
shadows and darker parts of the picture black, so I
only managed to adjust it a little bit. I also tried
adding a colour overlay, however this made the
photo look too unnatural so this effect did not
make the final edit. I then reduced the social icons
on the poster so they all fitted in the corner of the
poster. This was good however they still looked like
they were in the way and clashed with my theme.
To solve this I added a colour overlay using the blue
colour I use throughout the products.

16. KEANAN

17. KEANAN’S PRINT PRODUCTS – DIGIPAK 1
The left picture was my first draft. My feedback was extremely
surprising to me as many students really liked it. They said it was
extremely close to a professional standard and was surprised I
made it, thanks friends! There was a few conventions and little
things I left out. My first change was to a say it was an EP instead
of a single, as it is more of an industry standard for artist to release
an EP. Audiences now want more for their money, this convention
has grown from the typical 90’s style of releasing a single to now
more tracks. This boosted the professional look of my Digipak.
As I had now changed my single into a EP, I needed to add more
tracks to the track list. I used the same house style and used thin
sans-serif font, which mixes the convention of elegant and comical
calligraphy. I thought of adding track times as well, but I subverted
from this convention to follow my house style of minimalism.

18. KEANAN’S PRINT PRODUCTS – DIGIPAK 2
More feedback indicated that it was missing a key convention
found on pretty much all professional digipaks, the copyright and
legal information. I didn’t purposely subvert from this but the
severity from not doing this in the professional world was high so I
needed to kick myself in remembering this. I found a template
online to use, but I changed the conglomerate names to the
business that actually worked on the original album.

19. KEANAN’S PRINT PRODUCTS – POSTER 1
My original draft is on the left. After showing my
target audience this I had some interesting
feedback regarding the bottom half of my poster.
They didn’t enjoy the use of large logo’s/icons and
fonts. They weren’t all in the same size and looked
messy which in return makes it look
unprofessional. They also didn’t like the sentence
at the bottom, as it seemed quite self-explanatory
that it would be released everywhere as of the
logos. They found distaste in the placement of the
social media section too, and felt like it was bare.

20. KEANAN’S PRINT PRODUCTS – POSTER 2
I changed the sizes of all the icons and logos and
placed them in the rule of three that you usually
see in professional examples. On the left, we have
smaller, better aligned and same sized music
company logos. On the right we have more social
media URLs which are too better aligned. I took
out the unneeded sentence and added an eye-
grabbing 5 star rating in the middle. We see
professional examples use this motif of including
the best review for the marketing of a product.

21. SIMPHIWE

22. SIMPHIWE - PRINT PRODUCTS 1
The image on my left with no effects was my first draft. The image itself was pretty basic
and the audience members who looked at it stated that its was good but lacked the qualities
of making it look professional. These things were the disclaimer/copyright notice at the
bottom, the parental advisory tag was unnecessary because the song “Fireflies” featured
nothing inappropriate within the lyrics to be weary of and the cover image for the CD itself
was too basic. In addition to this, the Bar code and the universal republic records logo were
too big. However there was praise for the image itself because it challenges the typical
conventions of what is usually seen within a synthpop digipak; these usually comprise of
abstract imagery.
The final draft in the bottom righthand corner received more praise; mainly
towards the editing of the cover image in which some audience members
commented that the image itself looked professional in comparison to a pop
digipak. People praised the typography, stating that it follows the typography
similar to that of a professional synthpop digipak.

23. SIMPHIWE - PRINT PRODUCTS 2
The one on my left hand side is the final draft and this one received
praise for the editing of the cover image and the structure of the
typography and the small logos; audience members stated that this one
looked more professional compared to the one below and were drawn
towards it more. In the one on my bottom right, there were a few positive
reactions to it however mostly they criticised because of how the
typography and logos are structured around the poster - stating it’s
scattered
The bottom right comprises of large logos on the bottom half of the
poster, covering half it, and the titles above which are advertising the
digipak and music video. The the tiles are at the top and covered the
actor’s face which was distracting. So what I do was to move the titles
to the centre of the poster, showing the actors face, and put them on
top of one another instead of spacing out. Because the logos were too
big and also distracting, I had to shrink and put them at the bottom
edge of the page. With this edit, audience members praised the final
draft of the poster for calling it professional and compared it to other
music posters.

24. Jack

25. MY Print Products - digipak
My first draft of my poster is on the left.
The feedback I received was positive as well
as constructive and I was left with several
improvements to make in order to have the
most professional looking digipack possible.
It was pointed out that there were some
elements that seemed separate and
weren't blending well. It looked as if certain
things had just been placed onto the page.

26. MY Print Products - digipak
My final edit of my poster is on the right. I took into
account the various feedback I received and
proceeded to make several changes to my work in
order to improve its overall outcome. Firstly I added
a photo of fireflies in a field and dropped the opacity
so it blended into the background therefore making
it seem busier and tying different aspects of the
digipack together. I used the colour overlay tool to
ensure that all the logos and barcode matched in
with my colour scheme. I used the colours that I use
in the house style, and the effect that I use on the
words on the poster to match them in with my
theme. I finally used a colour overlay on the picture
of the fireflies in the background that that it would
fit with the colour scheme and not clash with the
rest of the digipack.

27. MY Print Products - Poster
My first draft of my poster is on the left. When I presented it
to people the general feedback I got was that my poster was
good, but the social media pictures were positioned
awkwardly on the page and the colour of the text clashed
with the rest of the digipack. I Also needed to make the
colour scheme fit with my digipack which includes
improvements to the text and pictures. Lastly the OUT NOW
seemed to look clunky and drawled too much attention due
to its bright colour.
My final edit of my poster is on the left. To solve this I added
a colour overlay using the blue colour I use throughout the
products. I also changed the font of the title to match my
digipack. I also added the same picture of fireflies and
dropped the opacity and put a blue colour overlay on top to
make it blend. I changed the social media text to black,
removed the logos from underneath and moved the
position to the middle of the poster. I also made the out
now smaller and changed the colour to black and again
positioned it in the middle which tied everything in nicely.