The document discusses what the author has learned about technology through constructing a media product. It covers several areas: - Pre-production: They used online resources to research titles and audiences. Technology facilitated planning. - Production: They experimented with DSLR vs. camcorder and chose DSLR for better visuals. - Post-production: They learned to use Motion for complex titles and lighting effects. Sound editing software helped sync music. Compatibility issues arose. - Feedback: Technology enabled viewing peers' work and receiving timely feedback to improve their project.

1. Evaluation Question 6
What have you learnt about technologies from the process of
constructing this product?

2. Areas in which our knowledge of technology
was developed
Pre-production
Effective Planning
Audience Research
Locations
Production
DSLR
Lights
Post-production
Final Cut Pro
Motion
Sound
Feedback

3. PRE-PRODUCTION

4. We have learnt the different
applications of technology and how it
can be used in all processes during the
making of our media product.
Technology allowed us to easily watch
and research other media products to
inspire our piece. We used the site ‘Art
of The Title’ to stream title sequences
that we could then analyse and
compare. This was particularly useful for
understanding the conventions of the
genre.
Effective planning: Title sequence research

5. Technology also allowed us to carry out
effective audience research. We used
sites such as ‘IMDb’ to carry out our
audience research. The database has a
demographic breakdown of the votes
which allowed us to identify which
groups we should target; by knowing
this information, we were able to
create a more targeted product that
appeals to our audience.
Effective planning: Audience research

6. By using a camcorder, we were able to
film our cinema research and have a
permanent gain a better understanding
of the exhibition process. Technology
again played a crucial role when editing
and uploading the footage. The
location for our vlog was very loud
which caused the sound on our mini-
film to be unclear, to make sure that we
could reflect back upon the
information, we added subtitles and
images on ‘Final Cut Pro’. We then
uploaded the clip onto ‘Vimeo’ which
meant that we could stream it from
anywhere.
Effective planning: Cinema research

7. We have also learnt how much more efficient tasks can be made with the use of
technology. By photographing our potential location shots, we were able to
compare the different locations and make a selection based on which is closest to
our creative idea. This meant that our film was able to become more aesthetically
pleasing.
Effective planning: Location shots

8. PRODUCTION

9. During the production process, we
experimented with both a DSLR and a
camcorder. The DSLR provided
enhanced visuals, but was not able to
capture the sound as effectively, on the
other hand, the camcorder was able to
pick up sound far better, but lacked
visual quality. We decided that the
visuals were more important than the
sound in our film opening because the
sound could be compromised with
foley sound; thus we decided to film on
a DSLR.
DSLR vs DVC

10. POST-PRODUCTION

11. We learnt how to use the software ‘Motion’ to add
the titles and lighting. It allowed for far more complex
manipulation of the titles, this meant that we could
achieve our creative idea. We wanted the text to fit
around the content of the footage, for instance, we
were able to manipulate the words ‘Story by’ to wrap
around the actresses hand; this could not have been
done on Final Cut alone.
Motion: Titles

12. We also learnt how to edit the lighting on ‘Motion’. By creating the dim,
stylistic lighting artificially, it meant that we could film in bright
conditions. If we had filmed in dim conditions, it would have affected our
footage and caused it to become really grainy. Moreover, filming in light
conditions meant that safety would not be compromised as we would
not have to film scenes, such as the ones with fire, in the dark.
Motion: Lighting

13. We learnt how to develop a piece of
music on the software ‘Sibelius’.
Because the software was available on
different platforms, we were able to
watch our footage whilst editing the
music so that it was in sync.
Sound

14. We learnt the importance of compatibility when creating our media
product.
There was a quality difference in the sequence and our footage which
meant that the footage needed to be rendered to prevent it from
lagging. This was fairly time consuming.
We also had to make our sound compatible by converting the track
from an MP3 file to an AIFF, this allowed it to be attuned
Compatibility

15. Throughout the entirety of creating our project we were able to view
and evaluate the work of our peers as well as have our work
reviewed. Technology played a major role in this and allowed this to
be done simply and efficiently. Feedback could be posted on our
blogs or on the media products. This allowed us to make sure that
the
Review and feedback

16. This is feedback that I have received
from my teacher. For instance,
when I had finished my institution
logo, I uploaded it and was then
able to receive feedback on how to
improve it. I was able to view any
feedback on multiple media
platforms, which allowed me to
maximise my time. By instantly
receiving the feedback, I was able to
act upon this.
Review and feedback
I was able to view any feedback on multiple media platforms, which allowed me to

17. Fundamentally, technology
played a crucial role in all
stages of the construction
of our media product.