Who would be the audience for your media product? - My response to this evaluation question, presented on SlideShare.

1. Who would be the
audience for your
media product?

2.  From the media feedback received and my
Foundation Portfolio, I believe the audience for my
media publication is a young target demographic aged
16-24 years old, who are mainly into independent
[“indie”] and alternative rock music.
 This is based on my choice of genre for the initial
publication (Insurgence), which was relatively the
same in terms of musical content and progression.

4. Insurgence Audience
Feedback
 The audience feedback shows that most of the people
who answered my questionnaire were aged 16 and
over, rarely producing responses created by older
adults.
 As the masthead Insurgence suggests, the publication
is about rising music stars and recent artists who have
found fame in new music overall.

5.  Initially, I emailed a self-composed questionnaire to
the public (composed using ). The ‘public’
were none other than my media peers.
 Relevant feedback was received, to which I
responded back by addressing the information using
my magazine ideas and usage of research.
 A few months ago, I researched youth subcultures
who had a pleasure for music, namely young people
who occasionally went out for music festivals, spent
their money on luxuries, bought music magazines
twice a week and listened to (a specific type of) music
often.

6.  I found out that at least 67% of readers were male,
with the minority female; using the same research I
undertook in my Foundation Portfolio, I was able to
undermine background information about my target
audience for Insurgence through reader profiles for
other music magazines which have yielded similar
statistics e.g. Q and Kerrang! (both on the blog itself)
and ABC1 demographic statistics.
 Therefore, I have identified a matching audience for
my media publication – young alt rockers.