The document discusses the use of new technologies in various stages of creating a music video. In post-production, a professional camera was used to take pictures of the location and create an animatic to receive feedback. Twitter and YouTube were used in pre-production to research the target audience and see what types of videos the band had previously created. Throughout pre- and post-production, a blog was used to document progress, get feedback, and showcase work. iMovie was used to edit the video footage, add music, and apply effects like a black-and-white to color transition. SlideShare and YouTube helped present information on the blog in visual ways and allow others to provide feedback.