The document discusses the various new media technologies used at different stages of a project. In pre-production and research, the group used Blogger to collate research, host images for feedback, and administer surveys. YouTube, Blogger, and Prezi were used to host and share content, documents research, and create interactive presentations. In production, Canon DSLRs, camera lenses, lighting, and microphones were used to film high quality footage. Problems during filming like lighting issues were overcome. In post-production, an iMac, Final Cut Pro, Fireworks, and Photoshop were used to edit footage, and create graphics like a psychedelic tongue to link different media products.

1. How did you use
new media
technologies in the
construction and
research, planning
and evaluation
stages?
Group 1:
David Shaaya (4397)

2. Documenting Tools
used:
Editing:
– YouTube
– Blogger
– Prezi
– Survey Monkey
– Storyboard That
Pre-Production/Research

3. In order to document our journey, we used Blogger which
allowed us to collate all our research and post it under a
heading- our post being able to include images and text,
which therefore made it easy to refer back to and allowed
our group to keep up with our progress. Furthermore, we
were also able to host images on it for audience feedback
and this is where most of our surveys came from.
Moreover, the use of the surveynuts and surveymonkey
allowed us to collate audience feedback for things like our
storyboard and our animatic which were made using
Storyboard That. This application was very fitting as it
allowed us to create a still-image view of what we wanted to
produce and then through Final Cut Pro we were able to
merge the images with the music to create a brilliant
animatic.
How did we use them in Pre-
Production and Post-Production?

4. YouTube, Blogger and
Prezi
How did I use this
Through the use of YouTube I was able to host my content, for example uploading the
music video as well as the animatic and other videos we as a group produced. This not
only allowed us to use this as a documenting tool, but also a marketing tool as it allowed
us to present our concept and our videos to a wider global market.
Similarly, Blogger was used to host text documents, surveys, embed videos and so forth
to further document our work and reach a wider audience.
Prezi was simply used in order to create interactive and engaging presentations.

5. YouTube
– Strength
– Allows you to share any content you have created.
– It is free.
– Useful for receiving feedback and keeping a track on what the audience like.
– You can contact other users easily, for example if you are requesting use of any
found images or media files such as audio effects or soundtracks
– Allows embedding tools
– Weakness
– There are limits for new accounts, for example the limit of length and quality for new
accounts.
– YouTube servers may crash which means videos become unaccessible

6. Blogger
– Strength
– Users are able to change the style and format of their information
– Great for documenting progress throughout the production of a
media text and allows collaboration with other people
– Easy to embed videos, powerpoints, photos and gifs which made
the presentation of information more accessible
– Weakness
– The blogs may crash often, causing scares and perhaps the loss of
data as experienced by us twice.

7. Prezi
– Strength
– Not only is it free but it is a unique way to present information
– Simple to use and movement becomes a part of technology
– It saves backups online and can be embedded anywhere
– Allows you to zoom in and out of information and so makes the format more
accessible
– Offers a more engaging audience experience
– Weakness
– Trying to access it with bad internet is an issue, it does not load properly
– Some data can be lost if it crashes before having been saved
– Audio can not be added easily to a Prezi
– Can cause dizziness if not created carefully, motion sickness has been reported

8. What we learnt about
documenting technologies
As a group, we were able to detail and document all of our pre-
production and research in several different formats. We also
discovered how to use labels and tag our posts, allowing us to make it
more efficient when looking through our posts and seeing who needed
to do what as well as any progress made.
We learned how to use several different documentation tools such as
Powtoons, Slideshare, Prezi, YouTube and many others. This meant that
our work could be both informative and interesting without the two
being mutually exclusive.

9. Equipment and
technologies used:
Filming
– Canon DSLR 650D EOS
– Camera lens
– Lighting (key, fill and back)
– Microphone
Production

10. In order to create a linear and well-
constructed music video, we had to utilise
a mixture of different components. The
first being the DLSR cameras which we
used for filming in addition to the lighting
and the microphones in order to achieve
the best sound and visual quality which is
reflected in our music video.
How did we use them in
Production?

11. Canon DSLR 65OD EOS
What did we use it for?
In total, we used three of these cameras to film our
piece. We were able to use their functions to
produce professional looking raw footage which we
were then able to edit and utilise in the
construction of our music video.
We ultimately used three to capture different
angles for the same scene, reducing filming time
significantly but also making sure everything was
consecutive and chronologically worked.

12. Canon DSLR 65OD EOS
– Strength
– On the camera, the ability to set the focus manually we
were able to get a much clearer shot and adjust the white
balance, exposure etc to suit our opening
– The Canon DSLR had easily accessible settings and menus
which were easy to work, therefore it allowed a better
quality of image with very little work.
– The camera is relatively small therefore it was convenient
to carry around as we moved locations
– Weakness
– The battery life only last around 2-3 hours which put us
under time pressure

13. Camera lens
– Strength
– The camera lens allowed us to create shots with
great detail due to the zoom and focus option,
for example the wounds on the flashback.
– Weakness
– Despite our efforts to focus the lens as much as
possible, some of the shots were still slightly
blurry as the lens wasn’t able to focus any more

14. Lighting (key, fill and
back)
– Strength
– The lighting worked very well as it brought out the
subjects, our actors, and created a very dim but sharp
atmosphere
– The lighting also allowed us to make the antagonist
appear more mysterious and creepy
– The small lights were useful as they weren’t too bright
yet provided the right amount of lighting
– Weakness
– Due to the lighting bringing out the sharpness, it also
brought out shadows which made it difficult in
continuity editing and sometimes the shadows would
alter their position.

15. Microphone
What did we use it for?
We used the microphone to ensure we had perfect
sound quality of our clips. While we didn’t need it for
most of the video, it was integral for the beginning of
our music video as it was a cut-scene before the music
started; giving context to the audience.

16. Microphone
– Strength
– The microphone enabled us to record sound of a
better quality and get rid of most background noise
– Using the microphone has generally improved our
audio for example the sound of water running from
the tap was very clear and therefore we didn’t need
to enhance it
– Weakness
– The microphone did not completely get rid of
prevalent background noises, and this led to us having
to edit it out

17. How we overcame
filming problems:
– One of the problems we experience was during filming an
extreme close up of the eye. When we place the camera on
the tripod the camera wouldn’t zoom in as much as we
wanted to therefore we had to use a hand held camera
and keep steady in order to minimise shaking
– In certain scenes the key lighting was too bright therefore
we had to put a filter over it to make it dimmer. We also
made sure that the lighting in each shot was matching the
lighting in the rest of the shots from that scene

18. What we learnt about
filming technologies
From the use of these technologies, we were able to decipher how to
utilise certain configurations and settings on the cameras to achieve
what we wanted. For example, in order to enhance the natural colours
of our scene we manually set the White Balance through the manual
settings.
We also learned how camera lenses could zoom in, and then focus
which allowed us to take more detailed close-up shots and extreme
close-ups without losing the verisimilitude and quality of the footage.
In addition to this, we learned how a microphone can make all the
difference to the sound quality as it allowed us to remove background
noise while filming.

19. Equipment and
technologies used:
Editing:
– iMac
– Final Cut Pro
– Firework
– Dream Maker
Post-Production

20. Most of these tools came handy in post-production when we were
editing and constructing the final media texts such as the website and
the synergistic link.
The iMacs were used to run the applications such as Final Cut Pro and
Fireworks/Photoshop. Final Cut Pro allowed us to edit and construct a
linear narrative whereas Fireworks and Photoshop allowed us to
produce the psychedelic tongue which was used to create synergy
between our products.
How did we use them in
Production?

21. How did we use Photoshop to
create the link?
Step 1
First we had to sketch the outline, we all judged whether or not our
previous attempts were worthwhile and ultimately decided to
proceed with this outline. (It was so frustrating, we got mad enough
times to have ripped our work in half)
Step 2
Now that the outline had been created we tried to replicate the tongue as
best we could- adding swirls where we saw appropriate in regards to our
original image. It wasn't entirely accurate but it was to the best of our
abilities.

22. How did we use Photoshop to
create the link?
Step 3
Having completed what we wanted the image to look like, we had
to go over the pencil in a darker substance such as marker in order
to make the scanning process easier
Step 4
We then scanned the image using a scanner

23. How did we use Photoshop to
create the link?
Step 5
When scanned we moved the image to Photoshop where we
altered the brightness and the contrast as well as other elements to
make the drawn image look digitally rendered
Step 6
From this digitally rendered image, we began to add colour according to
the original image.

24. How did we use Photoshop to
create the link?
Step 7
We then had to export our final image and that was the process. It
was a very long, vigarous and frustrating one but it was completely
worth it to achieve our final goal.

25. iMac
– Strength
– The iMac has autosave which means that all of our work
wasn’t lost when the computer crashed
– All of us have found the software easy to use and therefore
it allowed us to produce work more successfully
– The iMac has provided us with various programmes and
softwares enabling us not only to edit our opening but also
access your blogs, the Internet and Youtube in HD
– Weakness
– The iMacs would sometimes crash therefore there was a
risk of losing all our work

26. Final Cut Pro
How did we use this?
Using Final Cut Pro, we used editing to remove sound from original footage and overlay it with the
separate soundtrack to create a music video-esque feel. Having done this, we were able to trim and
move the raw footage in a bid to synchronise the moving images with the music, however, this was
not done to the best of our abilities due to time constraints but it was done to a good enough quality
for it to be believable. We also used the editing process to once construct a linear narrative in relation
to the soundtrack. In light of this, in our ‘Music Video’ we once again employed continuity editing,
except now with added overlay effects. For example, we added a rain effect through post-production
for our running sequence to adhere to pop conventions of bad weather signalling distress and
confusion. In order to attain this, I used my previously attained skill of adjusting the composure and
brightness as well as adding different colouring layers. Further transferring skills from my preliminary, I
also cut, trimmed and moved clips to finely line up the soundtrack with the moving footage in order to
create verisimilitude and adhere to the conventions of a music video. We also wrestled with the idea
of implementing green screen chroma-keying but ultimately decided against it to keep with the
rawness and domesticated feel of our piece. Our piece was carefully edited to convey the narrative of
a toxic relationship in the form of a pop music video while representing an interracial couple and we
wanted to do this without any unnatural elements- I wanted to keep it real.

27. Final Cut Pro
– Strength
– Final Cut Pro allowed us to edit our opening in a professional
way which meant we could reduce and enhance any sound we
had filmed, add credits and add any extra effects
– Every shot could be precisely edited
– Despite some of us not having much experience with the
software, we were still able to quickly learn the necessary
skills to edit our opening
– Weakness
– Within Final Cut Pro, we found out it was difficult to edit or
fade our current soundtrack- meaning we were not able alter
the music to fit in with certain scenes at ease. This led to us
splicing the soundtrack.

28. Firework and PhotoShop
What did we use this for?
We were able to design our own logos and titles through the use of
Photoshop and Fireworks, all of which we later imported and edited into our
final piece through the use of Final Cut Pro.

29. Firework and PhotoShop
– Strengths
– The software allowed us to construct our own image for the Logo
– The software was relatively easy to use yet produces professional work
– Images could be resized without creating a loss of quality, therefore
allowing us to both design a small logo for our music video and then resize
it for our website and our magazine advert.

30. How we overcame editing
problems:
– Edited out any background noise through the editing software
– We were able to adjust the light sources to prevent shadows
from taking over the scene, any shadows still present were
then edited to fit the current scene
– When our iMac deleted some of our raw footage, we used our
backup files and this allowed us to regain the work we had
done
– We had originally created a title using a found image, but after
being told this wasn’t allowed we were able to construct a
new image via the use of Fireworks and Dreamweaver
– One of the shots we used in our opening was very unsteady
which meant that we had to stabilise the shot on the Final Cut
Pro software

31. What we learnt about
editing technologies
During the editing process, one of the key things our group has noticed and
learnt is the effect that post production has on a text. Editing i.e. post
production is essentially where the product in shaped. Our raw footage was
quite different from what the final shots are like. This is because during
editing we were able to change things like saturation and add filters to shot
in order to change the mise-en-scene making the opening appear more dull
and mysterious than it originally was.
Furthermore this process has taught us how to add in the audio line
effectively because we realised that if you just add a soundtrack the rhythm
may not necessarily match the shots. It is important to wait until the tension
builds up before the sound dramatically drops as this will appeal more to the
audience and create the tension expected from a thriller.
We learned that Final Cut Pro is a professional and sophisticated way to
piece together raw footage in order to create a final product.