The document discusses producing a new magazine through "Development Hell Ltd", a small company that currently produces magazines like "mixmag" in the clubbing and dance music genre. Producing the magazine through this company would provide attention due to its size, introduce an existing audience, and provide sufficient funding. However, the price may need to increase to £3 due to production costs. The magazine would have unique content by focusing on lesser known artists from overseas coming to the UK, unlike other UK magazines that focus only on well-known or domestic artists, such as Netsky, DJ Bl3nd, Fresco and Camo & Krooked.

2.  An institution such as ‘Development Hell Ltd’ would
be ideal for producing my magazine. ‘Development
Hell Ltd’ produce other mainstream magazines for the
clubbing and dance music genre such as ‘mixmag’.

3.  They are a small company and therefore my magazine
would be provided with allot of attention. They already
have experience producing magazines of the same
genre, this will also introduce a starting audience for
my magazine. The institution is of large wealth so my
magazine would be receiving sufficient funding and
this would also introduce large anticipation for my
magazine. On the downside I may have to increase the
price I had originally planned to around £3.00 because
of production standards and profit margins.

4.  The institution would produce my magazine even
though they already produce ‘mixmag’ because my
magazine is targeted at mainly a male audience and
the magazine features less known artists or artists
from overseas coming to the UK to host events. This
also makes my magazine content unique because UK
magazines often only focus on well known artists or
mainly UK artists. These artists may include:
 Netsky, DJ Bl3nd, Fresco and Camo & Krooked