The document discusses distributing a magazine through IPC Media. IPC Media was identified as the best institution to distribute and market the magazine after researching various options. IPC has experience distributing magazines like NME and uses its own advertising techniques to promote products across its magazines, television, and websites. This wide reach and integrated marketing would effectively promote the magazine. However, working with a large institution could reduce the magazine's uniqueness and control over advertising.

1. What kind of Media institution may
distribute your media product and why.

2. IPC Media
The media institutions that may be interested in distributing my magazine
are too large in number to mention all of them, however I beleive that
the main media institution to distribute and market would be IPC Media.

3. IPC Media
Throughout my research, I went
through many institutions that may
be used to market and distribute my
magazine, however IPC stood out as
it seemed it would be able to
undertake these tasks with ease, and
also the way that I want my magazine
to be marketed. IPC Media have a
large diversity of media interests, two
of these are IPC Inspire and IPC
Connect. IPC also distributes NME, a
well know music magazine, due to
this I beleive that the unique style of
my magazine would promote a good
investment for the institution.

4. IPC Media
As IPC is well known internationally, it would seem obvious that the within the
media would be a good base to begin to advertise my magazine. Therefore my
magazine would gain more publicity in other magazines, and also on television
in adverts (etc.)
IPC Media also owns NME
magazine which will be beneficial
as this shows that the institution
has experience with magazines and
also the fact that there would be an
easy access to advertise my magazine
through their own.
IPC Media utilizes its own advertisement techniques to advertise its own
products, thus having this synergy of the marketing and advertisement coming
from the same institution, would provide a stable marketing base, as my
product would be promoted within IPC’s magazines, television adverts, and
websites.

5. IPC Media
The divisions of IPC Media is a huge
force of horizontal integration, this will allow for
my product to be marketed on cross platforms. In a
technical convergence sense, an example would be
Smartphones which would encourage the
development of an app for your production, and
the audience are digital natives so this would be appropriate.
Time Warner is the parent of IPC Media which is especially interesting due to
the fact that my artist’s would be successfully advertised through the use of
Music Videos, Music Albums, TV, Mobile Adverts, DVD’s and Music Sale. This
will in turn help to sell my magazine which will be due to the exclusive
interviews of my artist are held by my magazine. This will in turn increase my
magazines fame, rating and sales.

6. Pro’s and Cons
With IPC Media as my main marketing source in the release of my
magazine, this will allow for various benefits and drawbacks:
ADVANTAGES DISADVANTAGES
- This would allow my product to be - The institution would however
advertised on various media remove my own power when
platforms which will create more deciding what type of advertisement
awareness of my product over a techniques will be used.
larger range of advertisement - However, also included as a
techniques. drawback would be that my
- Also this would give me the magazine would not be considered
reputation of a large corporation, to be unique, however it would be
thus promoting a good reputation of considered a more mainstream
my own magazine. branded product as it will be
distributed by such a large institution.