This document discusses emerging markets and fashion capitals globally. It describes BRICs countries like Brazil, Russia, India and China that have experienced rapid economic growth in recent years. It also mentions MINT countries like Mexico, Indonesia, Nigeria and Turkey that are predicted to grow through increased working populations. As these economies grow, demand for luxury goods increases. The document then provides examples of fashion industry activity catering to emerging markets, such as Prada floating on the Hong Kong stock exchange, European designers breaking into Brazil, and luxury shopping in Moscow, Russia.

1. Emerging
Markets

2. FPaasrihs ion Capitals
London
Milan
New York
BBRraIzCils
Russia
India
China
TTIuMrkPeys
Indonesia
Mexico
Philippines
MMIeNxiTcos
Indonesia
Nigeria
Turkey
From an economical perspective BRICs, a term coined by Jim O’Neill are countries which have seen a
rapid growth in their economy in the past few years. MINTs on the other hand are countries which are
predicted to grow in the future years, rapidly through the rise of people eligible to work. These spurts in
the economy encourage people to want more, and because they want more they will in turn buy and
appreciate luxury goods. In terms of fashion these countries have become hotspots for a growth in
creative fashion awareness, their growth needs attention therefore they are making room for young
creative in Britain and other fashion capitals to expand into and find work.

3. Prada Floating Exchange - When Prada decided to float the company it
was Hong Kong that it went to. With a rapid growth in their economy
and their appreciation for luxury good the Chinese were more likely to
invest then western countries.
San Paulo - Suffering from an terribly obvious class divide where the
rich are very rich and the poor are very poor, a certain exclusive
department store is only accessible through a helicopter pad, or
guarded parking areas.
European designers have been trying to break into the Brazilian market
and cash into their thirst for luxury items. Versace have unveiled a
capsule collection for Brazilian fast-fashion retailer Riachuelo and
watched as the cash rolled in. Stella McCartney has also presented her
second capsule collection for the brand C&A which sells exclusively in
Brazil.
Moscow - Gum department store overlooking the Red Square is an elite
store drenched in Russian history. Following communism it’s where the
rich choose to indulge themselves in luxury items. Outside stand armed
guard disallowing anyone in that may look troublesome or deemed
inappropriate for the shopping department