This document discusses what is required to be professional in the fashion promotion industry. It emphasizes that a degree is no longer necessary but can provide trial and error experience. Work experience from a variety of areas is valuable to understand different job roles. Soft skills like communication, motivation, and adaptability are important, as is having both hard and soft technical skills. Maintaining initiative, flexibility, and an open and eager attitude are also key to standing out in this competitive industry.

1. Fashion Promotion
What it is to be professional

2. Keeping in mind the first London Fashion week began 30 years ago, the industry over this short time span has become
increasingly more desirable to be a part of. With thousands of graduates each year searching for their dream, it now takes
more than a white smile and triumph organisational skills to grasp the attention of those who are willing to give you a job in
this cut throat industry.

3. Qualifications Degree?
• For young creatives a degree is no longer
necessary, however it gives a platform for trial
and error, without the worry of being fired from
a job.
• Skills can be refined to allow an individual to
obtain a unique and recognisable style of
working.
• Start working with a wide spread of contacts
made through the course.
• Even if the degree is not right for an individual
by the end it shows an employer commitment
and the ability to be flexible and creative in
other areas of work.
Work experience
• Work experience shows an employer evidence
of resilience and commitment to jobs that may
not be your first choice.
• Collecting experience from a widespread of
areas allows you not only to have a better
understanding of your job but everyone else's
part they play in the project.

4. Attributes Team Work,
Approachability,
Personality
Recognising your
strengths and
weaknesses
Knowing when to ask for help.
It is key to network and
meet people that will
work well with you and
the skills you inhibit.
The creative industry is
always looking for the
new and exciting –
essential to be exciting
and interesting to be
Dressing for the job around.
Working to create visual work, how you
dress and present yourself reflects on your
work and to some extent your knowledge of
fashion and the industry.

5. Skills
Hard Skills
Software Technology
• Photoshop
• InDesign
• Final cut
Eg.
• SLR Camera
• Studio Lighting
• Sound Systems
Eg.
A widespread knowledge of how to use these software and technologies, even if they do not play a part in
your work particularly, allows you to be an invaluable member of the team when something goes wrong.
Allows the project to continue smoothly and sets you apart from the rest.
Soft Skills
Communication Motivation Quickly
absorb information
Organisation Focus

6. Attitudes
Initiative Flexibility
Positive
‘YES’
attitude
Eagerness to
keep-up-to-date
with
the industry
and history
of fashion
Thinking outside your job
description to ensure excellence
is achieved!
Having a desire to apply your
skills to other areas which you
can learn from.
Constancy in work produced
Willingness
Open mindedness to
different
cultures and etiquette