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A2 Advanced Production –
       Evaluation
       Question 3
• At first we thought that our target audience
  for this song would be peoplebetwen the ages
  of 30 – 40 as they would be alive during the
  golden era of both Paul McCartney’s and
  Micheal Jackson’s carreer and also when it
  was released (1983)
• We also thought people of this age would be
  our target audience as they are the type of
  people to listen to the stations which would
  play our song. Such as ‘Magic’ or ‘Heart’
• Our target audience would also be lovers of
  the rock/ pop genres
• As we made more research into our target
  audience through research groups and target
  audience questionnaires we found that this song
  is liked by a much wider audience than first
  anticipated
• We found that people of much younger ages than
  we thought are fans of both the rock/ pop genre
  but also lovers of Jackson’s and McCartney’s
  music
• So we concluded that are target age is pretty
  much people of any age who are fans of pop
  music this is understandable as the music that
  these two artist created is loved around the globe
• Both our focus group and our questionnaire
  proved to be worth while as it made us realise
  that we have a much wider audience for our
  song than first anticipated
• We handed out our questionnaire to teachers
  and pupils at our school and also to people in
  the street
• We organised our focus group out of students
  at our school
• As we found out that we have a much younger
  target audience we decided to stage our video
  in a school environment
• we also decided for the video to be quite light
  hearted and funso it fits with the feel of the
  song
• We staged one scene in the chapel of our
  school so that the mise en scene is linked with
  the lyrics “I pray, pray, pray”
• From the first viewing of our completed video
  we found that we had accomplished exactly
  what we set out to do. To make a light hearted
  and fun video
• Everyone who viewed the video has said that
  it is very funny and worth a watch
• To reach out to our target audience we would
  market the video in different mediums such as
  television, posters and ads in popular
  magazines

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Evaluation question 3

  • 1. A2 Advanced Production – Evaluation Question 3
  • 2. • At first we thought that our target audience for this song would be peoplebetwen the ages of 30 – 40 as they would be alive during the golden era of both Paul McCartney’s and Micheal Jackson’s carreer and also when it was released (1983) • We also thought people of this age would be our target audience as they are the type of people to listen to the stations which would play our song. Such as ‘Magic’ or ‘Heart’ • Our target audience would also be lovers of the rock/ pop genres
  • 3. • As we made more research into our target audience through research groups and target audience questionnaires we found that this song is liked by a much wider audience than first anticipated • We found that people of much younger ages than we thought are fans of both the rock/ pop genre but also lovers of Jackson’s and McCartney’s music • So we concluded that are target age is pretty much people of any age who are fans of pop music this is understandable as the music that these two artist created is loved around the globe
  • 4. • Both our focus group and our questionnaire proved to be worth while as it made us realise that we have a much wider audience for our song than first anticipated • We handed out our questionnaire to teachers and pupils at our school and also to people in the street • We organised our focus group out of students at our school
  • 5. • As we found out that we have a much younger target audience we decided to stage our video in a school environment • we also decided for the video to be quite light hearted and funso it fits with the feel of the song • We staged one scene in the chapel of our school so that the mise en scene is linked with the lyrics “I pray, pray, pray”
  • 6. • From the first viewing of our completed video we found that we had accomplished exactly what we set out to do. To make a light hearted and fun video • Everyone who viewed the video has said that it is very funny and worth a watch
  • 7. • To reach out to our target audience we would market the video in different mediums such as television, posters and ads in popular magazines