The document discusses how the author created an effective print advertisement for their documentary that captured the subject and was catchy. They researched Channel 4 print ads to understand what makes them stand out. The author followed conventions like placing the Channel 4 logo on the right, using a tagline in a text box, and including an image that summarized the documentary's theme. By mirroring Channel 4's style, the author made their print ad recognizable and tied it together with their other products to effectively promote the documentary.