The document evaluates how effective the combination of the main product (a trailer) and ancillary products (a film poster and magazine cover) are. It states that the three pieces are very effective because they all follow the same color scheme, font style, and genre (British crime drama), linking the pieces together. The narrative in the trailer also connects to the tagline on the poster. Ensuring the pieces attract the target audience by using conventions makes the work look more professional. The film magazine is the strongest piece as it uses many conventions like a medium shot of the main character looking at the audience to create a connection. Minor changes like the character's costume could improve the work further.

1. How effective is the combination of
your main product and ancillary
products?
EVALUATION QUESTION 2 – Paida
Mapfeka

2. • I feel that the combination of my trailer(main
task) and ancillary tasks (film poster and
magazine front cover) are very effective as
they cover all the codes and conventions of
real media products. for example all 3 have a
specific genre (British drama/crime) and all 3
follow the same colour scheme throughout
(black,red and white) also share the same type
of font/text style; this links all 3 pieces of work
together, also the narrative in the trailer links
to the tag line on my poster "is thicker than
blood"

3. • I ensured all 3 attracted my target audience,
because we followed all the codes and
conventions in order to make it look more
professional.
Screenshots from trailer showing
how I used the same color scheme
and font style in order to link them

4. Ancillary Task
Front
Cover/Film
Poster

5. • My film magazine is my strongest piece of work, I used a lot
of codes and conventions which made it look more
professional, the pictures was of a good quality I said a
medium shot because I wanted the main picture to have
direct contact with the target audience (the character
looking directly at the audience), this picture was also very
easy to edit on photoshop. The only thing I would perhaps
change is the shirt and tie (costume) because it ruins the
image I'm trying to portray about the main character and
the film. Also I would have to change the acting in the main
task (film trailer) maybe by having better actors and better
resources (for example props, costumes and better
locations).

6. • In the ancillary take (front
cover) I used a character in
the trailer in order to
engage with my audience
more, by using direct
contact this kept my
audience interested; by
using a familiar face so
that they may reconcile
with the audience more
and not confused them
with another character this
also made the trailer more
recognizable.
Film Magazine Main
Image
Film Poster Main
Image

7. Film Trailer

8. Colour
• Throughout the ancillary task and trailer we
used the same colour scheme, the colours I
used helped build a connection between the
the tasks.

9. Font
• I used the same font with all my tasks, we had
to choose a specific font in which represents
our genre and creates an atmosphere and the
colour red showing representing the
aggression and death in the film.

10. Characters
• I used the same characters with my ancillary
task and my teaser trailer as this would
engage the audience more and also not
confuse the. This shows the importance of the
character also and also links all the tasks
together, this also helps the audience
recognise the brand more which means they
will be more attracted to watch it this also
helps create a brand image.

11. Lighting
• The lighting we used throughout our whole
project was dull and flat which created a
certain atmosphere and tension. This also
helped us again show our genre and build our
storyline.

12. Tag lines
• we used the same tag line in all three of our
tasks in which we put above the title.
Film Magazine Film Poster