Media Evaluation.

IN WHAT WAYS DOES YOUR MEDIA
PRODUCT, USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?
My main influence for my teaser trailer was
‘Hitman’ as my own trailer could relate to
this film. My film had the same kind of
narrative and my media product could relate
to it. It represented the ‘hero’ in which
everyone favours and the main storyline of
him ‘saving the day’, so therefore, I didn’t
challenge the conventions of my narrative. I
just kept them in parallel to ‘Hitman’.

I did challenge the usual conventions such as:
- Main character looking directly into camera
to show rebellion. The audience feel
unsure of his character.
- Less shots to therefore conceal the whole
plot of my film again keeps the audience
unsure of my main character. Is he the bad or
the good guy?

DEVELOPING CONVENTIONS OF ANCILLARY
PRODUCTS:
I further developed the
conventions of teaser trailers I have developed the usual conventions
after looking at my target of ‘Total Film’ in that the background image
audience. My audience is of my front cover links in with the theme,
certified at 15 as it contains film, and the main image featuring on the
violence and strong front cover.
language. Therefore my I further developed the
audience has to have some conventions of the
maturity to understand the magazine by adding the
themes in the films. I film title in it original
challenged some of the form onto the magazine.
genuine codes and The ‘S’ fades to reflect
conventions on my magazine time which links in with
My character is looking away the whole theme of
to attract my audience.
from the character again to ‘time.’
give a sense of rebellion. This
insinuate that he is either the
hero or villain in my film.
I had his head overlap the
‘Total Film’ title to give his
character a link within the
magazine and to give him a
sense of fame.

- I used a lot of close up’s in my trailer which is a
convention of all teaser trailers. They are included
to create a lot of emotion without giving a lot of the
narrative away.

- I also had fast paced edits to create a sense of
danger to make my audience feel on edge which
again is another common convention of teaser
trailers. The shots are edited together so that the
shots are really small and so that they flow
together really fast. This is a common convention
in teaser trailer as they keep the audience enticed.

- Music was also another convention that I kept the
same throughout my trailer. The music was eerie
which commonly features in trailers. The music
fitted in with the close ups and created a deep
sense of emotion.

- I used titles to also indicate the narrative of my
film. This is a common convention of teaser
trailers. Instead of using a lot of moving images to
give the story away, they use text to give some
hints to what the film is about.

WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?

This is my first draft from my
questionnaire. This was to
gain a quick understanding of
what kind of audience I would
like to aim my media product
at. I would prefer to aim it at
my age range as I could have
some knowledge into the kind
of factors I could include.

AUDIENCE FEEDBACK?

By realising my genre was ‘Action’ I found out that the majority would expect to
see ‘scenes with a shootout and the hero saving the day’. I have noticed that
audience feedback is key to how your final product looks and is processed. If you
haven’t been given audience feedback then how is it possible to understand what
they want or what you are sending out is right for your target audience?

By having feedback, it allows my first product that is developed to be classed as a
draft and then for me to further develop my own work. It was really helpful as I
knew that my product was fulfilling the desires of my target audience.

After finishing my main trailer, I wanted to get people’s opinions on what they
thought about it and whether specific things needed changing. To do this I
uploaded it onto YouTube so that people could directly post comments onto it to
say whether it was good or whether it needed improvements.

http://www.youtube.com/watch?v=gSYH6WfwTyY

I could also gain feedback from my audience by uploading mock ups of my
ancillary products onto my blog. This was people could see the development
stage of my media products and could again post comments under to say if it
was going good or not so good.

http://ohheymate.blogspot.co.uk/2012/01/ancillary-magazine-basic-mock-up.html

That is my very first basic mock up of my front cover. From that to my final piece
you can see a massive difference as my audience have given me feedback to
help me improve. From this I learnt that feedback is like a journey and once
you get feedback things only improve and develop.

I also gained audience feedback to help me improve my teaser trailer before it
was nearly finished. The feedback I was given was very helpful and I took every
bit of it on board. I included the changes that were suggested and it is seen
through the final product. It was vital I got feedback on my trailer at this point as
the deadline was near and my product wasn’t reaching the desired effect that I
wanted it to. Whatever my audience thought would make it better was good as I
could change things easily. This is the feedback I received from my
audience/peers:
http://ohheymate.blogspot.co.uk/2012/02/p
eer-feedback.html

AUDIENCE FEEDBACK?

Overall, I have learnt from audience feedback that:

- You get a greater understanding of whether your work is going
good or bad.
- It is helpful to know when you are doing things right or wrong.
- It gives you a sense of achievement to know that you have
understood feedback and put it into practice.
- It gives you a good sense of interpretation as you interpret the
feedback how you want to. How ever way you do, it will more than
likely be an improvement on your previous efforts.

HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND THE ANCILLARY
TEXTS?

http://www.youtube.com/watch?v=gSYH6WfwTyY

TEXTS?

My main product and ancillary products work well
together in my opinion as they all follow the same
theme and have the same basic features. Firstly, I
went with my main colours as red, white and
yellow.
Red: signifies danger and passion.
Yellow: reflects ‘hazards’ and stand outs instantly.
White: connotes purity as well as being a cold
colour with a ‘lack of’ emotions.
The images in all of my products combine to
influence time. They all seem as if they are fading
in or away or as if they are the result of time. This is
the main basis of my products. I wanted them to
appear as though they were going through changes
in time.

TEXTS?

Mise-en-scene was really effective They also combine well
also in combining my three products together as I use the
together. In all of them, my character same fonts throughout
challenges the usual conventions of a again to be reflective
characters body language. In the of the theme. It wouldn’t
poster he is looking directly into the look professional. When
camera to suggest rebellion however looking at similar
on the poster he is looking away to institutions, I realised
suggest a lack of power. Finally in my that they keep things
trailer he looks at the camera at times constant throughout,
and away from it to suggest both of such as, font, colours,
these. They all link together in the images, etc. My three
fact they challenge the conventions, products look as thought
which makes them a good they have come from
combination. one institution and this
creates consistency.

HOW DID YOU USE TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?

In the construction stage of my product, I used ‘Paint.net’ and ‘Adobe
Premiere’ to create my trailer and two ancillary products. I found them
pretty easy to use and there were no real complications to using these
except programs going slow on some occasions.
‘Paint.net’ was used really to add effects to images rather than moving
images. I could make things look old or new or bigger or smaller. It was
about making things look different than they first appear.
I looked at simple tutorials on how to use the program however most of it
was mainly picked up once using the program. This is the basic tutorial I
used:
http://www.youtube.com/watch?v=uOQ2KLVFXRA
I used ‘Paint.net’ to create the image on my poster
of the face fading into the background. I wanted this
to represent him fading away in time and it was very
easy. I got the idea from a poster I had previously
seen:
http://www.horror-movies.ca/wp-
content/uploads/2011/08/Kill-List-Poster-

HOW DID YOU USE TECHNOLOGIES IN
THE CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION STAGES?
In the research process of my media
product, used ‘IMDb’ and ‘YouTube’, to look into
similar products. They were again very easy to
use.
‘IMDb’ was used to search films that were
similar to mine and I used it to look at ‘Hitman’
and to see what features it included which I
could also include to my product.
‘YouTube’ was used to look at trailers that were
like my intended one. I looked at the ‘Hitman’
trailer on a numerous amount of occasions so
that I could find specific features in it that I could
include in my media product.

CONSTRUCTION AND RESEARCH, PLANNING
AND EVALUATION STAGES?

In the planning stages I used ‘Adobe’. It helped me plan how I was http://www.slideshare.net/
going to create my teaser trailer. As it was all set out in front of you,
you could see how things were going to pan out. For example, I could
see when specific ting were going to happen in my film. This is
basically it. It is very easy to use.
I had to plan when certain shots would come in and how others would
exit so I had to use the strip only the middle to construct this. By
doing this plan, it gave me a rough Idea on how my trailer would
run.
Next I planned where the music would enter to create effect at
specific moments. It was easier than it sounded as you could play the
music exactly where you wanted and you could cut it up so you could
have specific parts of the sound in the trailer.
I also used this program to add text into parts in my trailer. It was
harder because sometimes you would lose where you wanted to put it
or it wouldn’t go in the right position but mainly it was okay and
worked well on the whole.
For my evaluation I put it onto ‘Slide Share’. This was easy to use as
I could put my whole PowerPoint onto it and could then flick through
all of my slides one after the other. This means it can be shared easily

CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?

In the evaluation stage, I just used simple word processor’s and power points. It is very
basic and understand how to use them . The easier the program you use is, then the
better the outcome will be in my opinion. If you find something really easy to use, then
you can utilise all of its abilities to their maximum and get the best out of them.
The best parts about using these are:
- Quick and easy to use.
- Guides to help you if needed.
- Reliable
- Easy to save work

Media Evaluation.

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