The document discusses ensuring consistency and clear links between a film trailer and ancillary promotional materials including a poster and magazine cover. Key elements like the film title, font, logo, billing block, date of release, and main character are identically featured across all items to thoroughly brand and connect the promotional package. Religious symbols and themes from the film's storyline are also incorporated throughout the materials.

1. How effective is the combination of
your main product and ancillary
texts?
After creating our finished trailer, we had to make sure that there were
clear links, such as themes and characters, between the trailer and
the two ancillary tasks, the film poster and magazine cover. This
would aid to producing an efficacious promotional package.

4. The film title, ‘Enclosed,’ featured on all of my products, and I made sure
that the font/colour was the same on each, as I felt that this would brand our
film, making it more conventional for marketing purposes.
We also added lines which sandwich the title. This is common to have
some sort of design for film titles, and this can be seen in the trailer and on
my magazine cover.
Using the same logo for my products allows them to be easily recognised
as related, and are obviously linked with each other.

5. The studio company name, ‘CUTHROAT PICTURES,’ logo was also
something that could be seen throughout my promotional package, featuring
on both the billing block of the trailer and poster.
The design was inspired by the company, ‘Phoenix Pictures,’ which I saw on
the poster of ‘Shutter Island,’ that I analysed in depth previously.
I feel that the design/structure of the logo looks professional, and is also
easily recognised, which helps the branding process.

6. As religion is a main theme in our
film, I tried to incorporate as many
symbols/representations as possible
throghout my ancillary tasks, and as a
group we featured many references,
such as the outdoor Crucifix and the
Cross above the Head of the Asylum.
The symbols on the skin, such as the
poster and magazine, represent the
idea that the character is blinded
or branded by the Catholic
religion.
These representation can
thoroughly be seen throughout my
promotional package, from the
Nun character to the frequent use
of the Cross, and even a Holy
Bible.

8. The billing block and date of release was something that I made sure was
identical throughout my promotional package, for obvious reasons. This was
also time effective, as once I had spend around two hours creating the billing
block for my poster, I could then transfer that to the trailer.
The date of October is used throughout, and extra features, such as the
small logos and the social networking icons were also used on both billing
blocks to keep consistency.
The film website was also identical, as otherwise it would be completely
unconventional.

9. Cecilia, the Nun/Nurse
character, can be seen in both
the trailer and my magazine
cover. I chose her for my cover
because I find her the most
prominent, memorable, and the
character that represents our
film, both promotionally and
storyline-wise.
I also used the same
background image for the
poster and the magazine cover,
because I found it
the most effective, as it is visually stimulating and represents
the old fashioned, horror asylum that we were trying to
portray.

10. To conclude, I feel that I have created a
puissant promotional package, that has
clear links and representations from all
aspects. I tried to incorporate as many
themes and ideas from the story/trailer,
whilst maintaining the mystery that we need
to instigate the codes of enigma. The only
thing I would change, which is a minor
detail, is the addition of the red lines to
sandwich the title on my film poster, which I
did not include.