The media product represents several social groups through its design choices and content. It uses black, white, and red colors that appeal to a broad mainstream audience rather than specific minority groups. The magazine focuses on bands like Paramore that appeal to younger generations. It features hip hop artists like Chipmunk and N Dubz that are popular within underprivileged young people. The simple layout and inclusion of different music genres attracts a broad audience from ages 18 to 40, while the focus on guitar music and pricing targets working class individuals.

1. Question TwoHow does your media product represent particular social groups?1Lauren Pratt

2. Lauren Pratt2The product on it’s own represnts itself to groups of people such as ‘indie’ males and females as the product uses three different colours -black, white, red on all pages which don’t attract a minority but actually appeal to a majority. The black could be considered a deterrent for some groups of people such as those who are into blues and jazz music apposed to those who like current pop-rock bands/singers like AvrilLavigne it is a very enticing thing. The magazine represents itself as focusing on bands such as Paramour and other bands in a similar genre, these can appeal to a variety of groups, however in this magazine it is used to appeal to the younger generation because those are the people who were targeted in my questionnaire and I found out their likes. Firstly the style of the model on the front cover page instantly would make the reader relate to the magazine as they could recognise their own style and be interested in the magazine, using this would make the magazine sell more to the specific target audience. The colours contrast each other well and stand out enough to appeal to everyone, much like the target audience for my magazine as they are the type of people who like to stand out and be ‘different’ by the choice of the music they listen to. Also, from my research I found many magazines used bold contrasting colours together like black and white and this spurred me to do the same to give my magazine identity.

3. Lauren Pratt3My media magazine represents particular social groups through text, and as I used colloquialisms (frequently used by a vast number of young people) and referred to artists like; Chipmunk and N Dubz. All of these artists are Hip-Hop artists who are all common within young people, especially those from under-privileged backgrounds. Furthermore, the whole idea/concept of Hip-Hop music is ‘Giving something back to the community, Rags to Riches and trying to encourage young people to deter from crime, sex, drugs…’ This is why many young people seek hope and inspiration through such artists.The simple layout of the contents page (simple blocks of colours/ separated by lines) adds to the casual laid back approach of my music magazine as I've included many genres- so the way the magazine appears attracts a younger audience however looking in detail the magazine is suitable for a large age range; 18-40.

4. Lauren Pratt4The contents page also contains instruments which some middle classed people may be interested in playing apposed to people in very high or very low social groups due to their income. My target audience would be ages 18-40 working class purely due to income range needed to attend guitar lessons, play instruments and buy equipment which is not considered to be the easiest instrument therefore more expensive. Through research of guitar music via the internet and my questionnaire, I found that there lifestyles were in the working bracket. I tried to represent this in my magazine by choosing an appropriate price £2.49 which isn't too high or too low.

5. Lauren Pratt5My magazine was aimed at both genders however I’ve realised by creating my magazine front cover with a female artist may intrigue a larger female audience apposed to males. The pose in which my model usesis giving off open body language and it also shows that she is a young, confident woman, which sells a positive message to the young female readers of my magazine.