Evaluation Question- part one

1. In what ways does your media
product use, develop and challenge
forms and conventions of real life
media products?
Using Mise on scene I have analysed
another pop genre music video by
Taylor Swift and compared it to my own
product.

2. Mise en Scene - Props
We developed the use of props of photos to make it more easier
for the audience to understand the narrative and what the
song was about. The shot of the photo of the boy and girl
allows the audience to see it shall be a love song. This is
similar to the way Taylor Swift has used the use of notes as
props in her music video.

3. Mise en Scene- Actors
For our music video we used the traditional representation of
actors in a pop genre music video of a boy and girl being in
love. This was the same as what Taylor Swift had done in her
music video “you belong with me”.
The boy and girl.

4. Mise en Scene-lightening/color
We used natural lightening for majority of our shots as they
was mostly filmed outside. Taylor Swift might have had
lightening for hr shot to give it a more glow to the shot to
make it look perfect and typical day in America where it
would of been filmed. The extra lightening would of given
all the shots more of sun kissed look to make it look more
happy and create a fairytale image.

5. Mise en Scene-make up
We challenged the convention of make up as used more of noticeable make up. This was
to make Scarlett more grown up as we was having shots of her in the past and present
day. Also the location in which Taylor Swift song is based is a high school in which they
wouldn’t be able to wear loads of make up. Most artist who target audience is younger
hey wont wear loads of make up to promote young child to wear it.

6. Mise en Scene-location
It was hard to use the convention location to tie in with our pop genre. We
had to challenge it as we would be able to go or afford the location in which
most pop genre music videos where usually based. We a group member
house to film some scenes and then a park to film others. This is similar to
Taylors as she used two locations which was their homes (only saw bedrooms)
and the school (dance and football field).

7. Mise en Scene-costume
We challenged this convention of costume in my group as due to the
weather we was able to have our actors dress up in dressy clothes as
it would be too cold. We had to make sure the clothes we had our
actors wear was suitable to the genre and they would appeal to our
target audience. In Taylor Swift she wears your typical teenager
outfits, until the end wear she is seen wearing a ball gown for her
school prom.

8. Narrative
Seeing was doing the genre pop we decided to have the storyline to be
based on relationship and being in love as that what most of them are
based on . It is similar to the storyline that Taylor Swift song is about.
Both songs there is a relationship and there is a new girlfriend in which
the by is going out with but shouldn’t be.

9. Shots
We use the shot of a two shot several time through our music video to
show the relationship between the characters. We also challenge this sho
As we added the effect of a spilt screen in our music video, this was to
Create the effect she was looking back at past memories and wishing she
could change them is possible. In another pop genre music video they
Use the shot of two shot as well to show that there is chemistry between
the actors.