The document discusses how the media product, a music magazine, uses and is inspired by real music magazines. It describes:
1) Using Photoshop and an iPhone camera to match the quality and photo styles of magazines like Kerrang!, Q, and NME.
2) Basing the layout of the cover, contents, and a two-page spread on rock magazines to replicate their conventions.
3) Conducting a focus group and publishing the results online to get feedback and improve the final product.
The goal was to use available technology to emulate the forms and styles of popular music magazines.