The document analyzes the results of a survey about a music video, album cover, and magazine advert. Key findings include: - 60-100% of respondents said the camerawork, mise-en-scene, and editing in the video were good or very good. Editing was most effective. - Everyone agreed including only band members was a good choice and the narrative was easy to understand. - The average enjoyment rating of the video was 4.2 out of 5. - All agreed the video fit the alternative rock genre. - 80-100% said the album cover was quite or very conventional. Feedback helped refine the cover. - Respondents agreed an image choice clearly linked

1. SURVEY ANALYSIS

2. In this question I hoped to find out what people
thought about the use of my camerawork throughout
the video. From the 5 responses, 60% of people said
it was very good and 40% said it was good. From
these responses I can conclude that I’ve used
camerawork to a good effect.

3. I asked the same question but this time with mise-en-scene.
Although results weren’t as good as in the previous question, 80%
still said the mise-en-scene in my video was good.

4. I asked the same again but with editing; 100% of people who
answered the survey agreed the editing was very good. This turned
out to be the most effective area out of camerawork, mise-en-scene
and editing.

5. Everyone who took the survey agreed that having the
band members in the music video was a good idea, so
there was no need to add any other characters to it.

6. To make sure the narrative of my music video was clear and easy to
interpret, I asked the audience what they thought. 100% of people who
took the survey agreed that the narrative was easy to understand, so I
didn’t need to change anything in my video to make sure everyone
understood it.

7. To ensure that my music video was enjoyable to watch, I asked people to
rate it out of 5. The average came back as 4.2, so I decided that I didn’t need
to improve much to satisfy everyone’s needs.

8. I wanted to make sure that my music video was interpreted as the genre of
music that I chose (alternative rock). Everyone agreed that it was relevant
to the genre. I made sure that people agreed on this before I completed the
video, making sure I didn’t stray from the alternative rock genre.

9. To find out if my album cover was conventional, I asked my target audience.
They all agreed that it was (to an extent) conventional, with 80% agreeing it
was “quite conventional” while 20% said it was “very conventional”. These
responses helped me decide what I needed to improve on my album cover.
One person gave an example of what they liked about the cover, which
helped me further in deciding what to keep the same on the cover;

10. To make sure I was on the right track creating a clear link between my album
cover and music video, I chose an image that would ensure some kind of link
between them. The audience feedback told me that I had made a good choice
on choosing the appropriate image.

11. Finally I wanted to make sure that my magazine advert was clear and
easy to understand. 100% of my audience agreed that it was easy to
understand what the advert was advertising.