Translating your Online Presence into Global SalesNeil Payne
Slides from my presentation at ECommerce South West which took place on 18th July 2013. Covers website translation and localization in ecommerce. The presentation was delivered to encourage those involved in ecommerce to look abroad for further opportunities.
In 1994, in Rwanda, a country from the central East Africa; genocide was perpetrated against Tutsis by some extremist Hutus. In less than 100 days, over one million of Tutsis were exterminated and his family perished among them. Eleven years old then, He become an orphan.
His struggle started then, commmemorating his lost family and the way they died, searching if any of his relatives survived, and fixing to earn everyday life as he did not hope for the future. This struggle took long. However, as time went on, he started gaining hope for the future. He started thinking beyond his-self
Todo cambia todo el tiempo y en la web social más rápido que en ningún otro lado. Creo que hablar de Community Manager debe cambiar para hablar de Online Ambassador como el impulsor del cambio cultural dentro de las organizaciones. Toda la empresa debe asumir la tecnología y la web social como una realidad, no solo el community manager. Esta es mi primera aproximación a esta idea :-)
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2. In this question I hoped to find out what people
thought about the use of my camerawork throughout
the video. From the 5 responses, 60% of people said
it was very good and 40% said it was good. From
these responses I can conclude that I’ve used
camerawork to a good effect.
3. I asked the same question but this time with mise-en-scene.
Although results weren’t as good as in the previous question, 80%
still said the mise-en-scene in my video was good.
4. I asked the same again but with editing; 100% of people who
answered the survey agreed the editing was very good. This turned
out to be the most effective area out of camerawork, mise-en-scene
and editing.
5. Everyone who took the survey agreed that having the
band members in the music video was a good idea, so
there was no need to add any other characters to it.
6. To make sure the narrative of my music video was clear and easy to
interpret, I asked the audience what they thought. 100% of people who
took the survey agreed that the narrative was easy to understand, so I
didn’t need to change anything in my video to make sure everyone
understood it.
7. To ensure that my music video was enjoyable to watch, I asked people to
rate it out of 5. The average came back as 4.2, so I decided that I didn’t need
to improve much to satisfy everyone’s needs.
8. I wanted to make sure that my music video was interpreted as the genre of
music that I chose (alternative rock). Everyone agreed that it was relevant
to the genre. I made sure that people agreed on this before I completed the
video, making sure I didn’t stray from the alternative rock genre.
9. To find out if my album cover was conventional, I asked my target audience.
They all agreed that it was (to an extent) conventional, with 80% agreeing it
was “quite conventional” while 20% said it was “very conventional”. These
responses helped me decide what I needed to improve on my album cover.
One person gave an example of what they liked about the cover, which
helped me further in deciding what to keep the same on the cover;
10. To make sure I was on the right track creating a clear link between my album
cover and music video, I chose an image that would ensure some kind of link
between them. The audience feedback told me that I had made a good choice
on choosing the appropriate image.
11. Finally I wanted to make sure that my magazine advert was clear and
easy to understand. 100% of my audience agreed that it was easy to
understand what the advert was advertising.
