5. How did you attract/address your audience?
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To attract their audience for a film, the document discusses using Facebook, Twitter, and Snapchat pages to provide information on screenings and online/DVD sales. It also describes using a Facebook page for reviews to gain feedback. To aid distribution, the document recommends using cheap advertising and eye-catching posters placed in busy areas, as well as creating surveys to determine the best distribution method. Furthermore, an action-packed trailer would play on Facebook and before YouTube videos. To address the audience, feedback from questionnaires and surveys would be reviewed to understand needs and make adjustments, such as adding a female antagonist to attract more female viewers.
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Evaluation Q5.
To attract their audience for their film, they would create Facebook, Twitter, and Snapchat accounts to provide information and screening times. They would offer a review section on Facebook to gain feedback. To further distribute the film, they would use cheap advertising like posters at busy locations and a survey to understand audience preferences. They would also create a trailer to play as an ad on Facebook and YouTube. To address their audience, they would listen to opinions from surveys and feedback to understand what the audience likes and needs. Based on previous feedback that most thriller watchers were male, they decided to have a female antagonist to attract more female viewers by breaking conventions.
What have you learned from your audience feedback
The document discusses obtaining audience feedback and its importance. It describes conducting a questionnaire with 10 people from the target audience after viewing the film. The feedback was analyzed and provided useful information, such as most people correctly identifying the mockumentary genre. The feedback also showed that the cast was the most appealing aspect of the film. For the poster, feedback will allow modifications to better appeal to the target audience.
5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
Market research
This document summarizes Danielle Duffy's market research into the thriller film genre. It analyzes the most successful thriller films of 2014, including The Hunger Games: Mockingjay Part 1, Gone Girl, and The Maze Runner. It finds that these films were successful due to having compelling narratives and relatable characters that audiences could engage with. Establishing fan bases from existing book franchises also contributed to their commercial success. The research concludes that crafting an interesting story and characters will be important for Danielle's thriller film project to attract audiences.
Film Distribution and Exhibition
The document discusses various options for distributing and exhibiting films, including their advantages and disadvantages. After evaluating the options, the author concludes that social media would be the most suitable distribution method as a first-time filmmaker due to its low cost. YouTube is selected as the best exhibition method since cinemas are unlikely to show a first film and YouTube offers free viewing.
Evaluation task 3 new
The group researched psychological thriller films and found that Warner Brothers was a common major distributor. Warner Brothers had distributed successful psychological thrillers like The Orphan and Copycat. The group decided Warner Brothers would be the best choice to distribute their film because films they distributed had large budgets and earned close to double their budgets. A large budget would allow for better production quality and marketing. Warner Brothers' experience distributing similar films would also help the group make a memorable and effective film. Choosing a major well-known distributor like Warner Brothers would help publicize and promote the film, increasing the chances of success and profit.
Evaluation task 3 new
The group researched psychological thriller films and found that Warner Brothers was a common major distributor. Warner Brothers had distributed successful psychological thrillers like The Orphan and Copycat. The group decided Warner Brothers would be the best choice to distribute their film because films they distributed had large budgets and earned close to double their budgets. A large budget would allow for better production quality and marketing. Warner Brothers' experience distributing similar films would also help the group make a memorable and effective film. Choosing a major well-known distributor like Warner Brothers would help publicize and promote the film, increasing the chances of success and profit.
Ccr3
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
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Evaluation Q5.
To attract their audience for their film, they would create Facebook, Twitter, and Snapchat accounts to provide information and screening times. They would offer a review section on Facebook to gain feedback. To further distribute the film, they would use cheap advertising like posters at busy locations and a survey to understand audience preferences. They would also create a trailer to play as an ad on Facebook and YouTube. To address their audience, they would listen to opinions from surveys and feedback to understand what the audience likes and needs. Based on previous feedback that most thriller watchers were male, they decided to have a female antagonist to attract more female viewers by breaking conventions.
What have you learned from your audience feedback
The document discusses obtaining audience feedback and its importance. It describes conducting a questionnaire with 10 people from the target audience after viewing the film. The feedback was analyzed and provided useful information, such as most people correctly identifying the mockumentary genre. The feedback also showed that the cast was the most appealing aspect of the film. For the poster, feedback will allow modifications to better appeal to the target audience.
5
Emma discusses how her group addressed their target audience of 16-17 year olds for their film "Aura". They conducted audience research to understand their target demographic. They decided to advertise in the late afternoon/evenings when their audience would be free. They planned to advertise through television commercials showing exciting clips but not revealing the full storyline, broadcasting a trailer on YouTube to reach their internet-using target audience, and promoting over social media like Twitter, Facebook, and Instagram which are popular among younger people. They also considered promoting on the radio by having presenters discuss the film.
Market research
This document summarizes Danielle Duffy's market research into the thriller film genre. It analyzes the most successful thriller films of 2014, including The Hunger Games: Mockingjay Part 1, Gone Girl, and The Maze Runner. It finds that these films were successful due to having compelling narratives and relatable characters that audiences could engage with. Establishing fan bases from existing book franchises also contributed to their commercial success. The research concludes that crafting an interesting story and characters will be important for Danielle's thriller film project to attract audiences.
Film Distribution and Exhibition
The document discusses various options for distributing and exhibiting films, including their advantages and disadvantages. After evaluating the options, the author concludes that social media would be the most suitable distribution method as a first-time filmmaker due to its low cost. YouTube is selected as the best exhibition method since cinemas are unlikely to show a first film and YouTube offers free viewing.
Evaluation task 3 new
The group researched psychological thriller films and found that Warner Brothers was a common major distributor. Warner Brothers had distributed successful psychological thrillers like The Orphan and Copycat. The group decided Warner Brothers would be the best choice to distribute their film because films they distributed had large budgets and earned close to double their budgets. A large budget would allow for better production quality and marketing. Warner Brothers' experience distributing similar films would also help the group make a memorable and effective film. Choosing a major well-known distributor like Warner Brothers would help publicize and promote the film, increasing the chances of success and profit.
Evaluation task 3 new
The group researched psychological thriller films and found that Warner Brothers was a common major distributor. Warner Brothers had distributed successful psychological thrillers like The Orphan and Copycat. The group decided Warner Brothers would be the best choice to distribute their film because films they distributed had large budgets and earned close to double their budgets. A large budget would allow for better production quality and marketing. Warner Brothers' experience distributing similar films would also help the group make a memorable and effective film. Choosing a major well-known distributor like Warner Brothers would help publicize and promote the film, increasing the chances of success and profit.
Ccr3
The document discusses how the author engaged their target audience for an upcoming short film and how they would distribute it. They conducted an audience questionnaire to learn that their target was predominantly male under 35 who use streaming platforms like Netflix and YouTube. They communicated through social media like Instagram about films. To promote the film, the author utilized free social media marketing and aimed to include thriller genre conventions in their trailer to build suspense and anticipation. They would initially distribute the film through film festivals and streaming platforms, hoping it could then be picked up by a larger media company.
Film distribution
The document discusses various marketing techniques used to promote films, including TV spots that provide brief overviews of the plot, main actors, and release date. It also covers multimedia promotion through websites and newspapers to inform the public. Reviews in newspapers and on websites can heavily influence whether people see a film. Additional techniques include preview screenings, tracking reviews, targeting specific audiences, determining the film's unique selling point, and choosing an optimal release date. The opening weekend box office performance is important, and research involves screening films for feedback.
Film distribution
The document discusses various marketing techniques used to promote films, including TV spots that provide brief overviews of the plot, main actors, and release date. It also covers multimedia promotion through websites and newspapers to inform the public. Reviews in newspapers and on websites can heavily influence whether people see a film. Additional techniques include preview screenings, tracking reviews, targeting specific audiences, determining the film's unique selling point, and choosing an optimal release date. The opening weekend box office performance is important, and research includes test screenings and surveys. Budgets cover various production and post-production costs. An effective marketing campaign uses various promotion methods like trailers, posters, interviews and merchandise.
Craig Rodney: Cerebra ETAS15
This document discusses various perspectives on advertising and content consumption. It suggests that people do not actively choose to view advertisements but see them as the cost of accessing free content. Large audiences are not necessarily more important than message quality or storytelling ability. Brands should focus on why people engage rather than just what they offer. Sacrificing some audience size for message and story quality is also discussed.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Q3
The document discusses what the author learned from audience feedback during the development of a horror film trailer project. They gathered feedback through methods like Facebook polls and showing drafts to other film students. This helped them understand audience preferences and conventions to refine elements like the trailer, poster, title, and magazine covers. The most useful feedback came from fellow media/film students who understood conventions. Overall, audience feedback was crucial for determining what potential viewers would want to see.
Evaluation Presentation
The filmmaker learned several things from audience feedback on their film. Feedback from specialized genre audiences indicated that the films focus on gritty, unconventional subjects and characters that are different from mainstream films. Additional research on travel/wanderlust genres using online platforms provided feedback that audiences want to feel a sense of adventure through visuals, audio, and a feeling of freedom in the films. The filmmaker incorporated this feedback in their pre-production planning. The audience for the film would be niche since it lacks characters, narrative, and consists solely of a voiceover.
Film funding
The document discusses various options for funding a film production, including competitions, crowd funding, bank loans, funding from organizations like the British Film Institute, deferrals, and conclusions. It analyzes the advantages and disadvantages of each option. Ultimately, the document concludes that crowd funding is the most suitable option for funding their film, as it has no upfront fees, allows gathering an audience of interested investors, and maintains creative control, though advertising costs must be considered.
Media
The document discusses marketing strategies for a crime/thriller film targeting teenage males aged 16-24. Key points:
- The target audience is teenage males because the film features weapons like guns and handcuffs that younger viewers may find disturbing.
- The genre of crime/thriller was chosen because it allows conventions like weapons that will engage the target audience. Research showed this genre is popular with teenage males.
- The film stands out by resolving the central problem, unlike most successful films, and by incorporating suggestions from the target audience about what they want in this genre.
- Marketing will use billboards, posters, and social media to constantly remind the target audience, who spend a lot of time
Evaluation Task 3
The document discusses the importance of audience feedback in developing a film marketing campaign. It describes how the filmmakers conducted research to identify their target audience of males and females aged 16-35. They created a pitch presentation and received feedback, which helped them refine their ideas around the characters and storyline. The filmmakers then created rough cuts of their teaser trailer, poster, and magazine cover to get more feedback. This feedback highlighted areas that needed further work, such as the poster design and background in the teaser trailer. The filmmakers made changes based on this feedback. Their final screening feedback showed that the techniques used in the teaser trailer engaged the audience and that the marketing campaign successfully portrayed the storyline, unique selling point, and characters
Q5
The document discusses how the filmmakers used questionnaires on Facebook before and after creating their horror film to evaluate how well they addressed their target audience. The pre-production questionnaire provided insights that informed the film, while the post-production questionnaire assessed how audience expectations were met. Both questionnaires identified the film genre as horror. The film was also found acceptable for ages 15+ by keeping it less gory and limiting strong language. While responses on who would watch varied before, feedback after was more positive. The filmmakers aimed to subvert stereotypes with three female leads but included a male villain to seem more intimidating. Overall, the questionnaires provided useful feedback to evaluate the film's success in addressing its intended audience.
Evalutation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
Evaluation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer from classmates, families, and peers. They designed multiple options for the poster and cover and used the surveys to determine which design most people preferred and provided the best feedback. For the magazine cover, they received positive feedback indicating people would purchase it and that it fit conventions well. They similarly got feedback on their teaser poster designs and went with the one that left the most mysteries. For the trailer, they solicited ideas to help decide on a setting and concept that would suit their target teenage to young adult audience.
Questionaire research results
The document analyzes data from a questionnaire about thriller film preferences. It finds that the target audience is primarily ages 17-18 and mostly female. They typically watch thrillers once a month but not frequently. Respondents said they enjoy mystery, action, and compelling narratives in thrillers. They dislike bad acting and slow pacing. Most prefer complex plots and decide within 6-10 minutes if they will continue watching. Character backgrounds make characters most interesting to viewers. Mystery was the most desirable theme.
Q 3
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
Distribution
The document discusses various methods for distributing films, including cinema distribution, online streaming, film festivals, social media, DVDs, star appeal, collaborations, trailers, and online ads. For a small, independent film like the one discussed, the best distribution methods are concluded to be social media and film festivals, as they are low budget options that allow the film to reach audiences without large upfront costs if the film is not successful. Cinema distribution and star appeal are identified as generally better methods but not feasible for a small production.
Evaluation q3
The document discusses the effectiveness of combining a film's main product with ancillary texts like a film poster and magazine review. It analyzes the key elements and purpose of each ancillary text. The film poster contains character pictures and stills to familiarize viewers with the story and genre. Credits build credibility with known production companies and actors. The magazine review has an attractive layout and uses stills, a positive review, and background on actors to intrigue readers. When combined, these ancillaries can generate high anticipation if the film then delivers good quality. Examples like Batman and Spiderman franchises take advantage of posters and reviews to confirm loyalty from existing fans.
Exhibition
The document discusses various methods for exhibiting a film, including uploading it online, showing it in cinemas, film festivals, online streaming services, and on DVD. It analyzes the pros and cons of each option. The conclusion is that for a low-budget film targeting a young audience, the best exhibition methods are to upload it online for free viewing, or partner with an online streaming service, as these options match the target demographic and budget constraints. Cinema and film festivals are also discussed but will likely be too costly.
Evaluation Question Three
The document discusses how the filmmaker learned from audience feedback in creating their film trailer, website, and poster. They obtained feedback from a wide range of people, including classmates, colleagues, and family members of various ages. This feedback helped them identify their target audience, understand audience expectations, and refine their work based on constructive criticism. The filmmaker incorporated feedback into changes like making the title consistent across products and choosing colors that linked the different advertisements. Overall, the filmmaker believes the audience feedback was extremely valuable and helped make their products successful.
Evaluation 3
The document discusses feedback received from an audience on drafts of a trailer, magazine, and poster created to promote a horror film. The audience feedback helped identify aspects that worked well and could be improved. Positive feedback noted that fast-paced shots built tension, and unusual underwater shots engaged viewers. Suggestions for improvement included shortening introductory equilibrium shots to quicken the pace, explaining the narrative more clearly, and adding a startling sound effect to a jump scare at the end. This feedback helped strengthen the promotional materials and identify an effective marketing strategy.
Evaluation activty 3
The document discusses planning and research for a short film targeted at 15-35 year olds of both genders from socioeconomic groups B-E. Feedback from pre-questionnaires informed changes to make the film more dramatic and realistic for the target audience. Social media was used to promote the film on platforms popular with this group like Facebook and Twitter. Post-production questionnaires collected audience feedback on what they enjoyed and suggestions for improvement.
Evaluation activty 3
The document discusses the planning and production process for a short film targeted at ages 15-35. Key points include:
- Research was conducted through questionnaires to determine the target audience's interests in drama genre and platforms like Facebook and Twitter.
- Feedback influenced changes like adding more drama and changing a drinking scene to make the film more relatable.
- During production, a similar successful film was referenced and scenes were shaped to meet the target audience's interests.
- Post-production feedback was collected through questionnaires and interviews to evaluate what audiences liked and disliked.
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Film distribution
The document discusses various marketing techniques used to promote films, including TV spots that provide brief overviews of the plot, main actors, and release date. It also covers multimedia promotion through websites and newspapers to inform the public. Reviews in newspapers and on websites can heavily influence whether people see a film. Additional techniques include preview screenings, tracking reviews, targeting specific audiences, determining the film's unique selling point, and choosing an optimal release date. The opening weekend box office performance is important, and research involves screening films for feedback.
Film distribution
The document discusses various marketing techniques used to promote films, including TV spots that provide brief overviews of the plot, main actors, and release date. It also covers multimedia promotion through websites and newspapers to inform the public. Reviews in newspapers and on websites can heavily influence whether people see a film. Additional techniques include preview screenings, tracking reviews, targeting specific audiences, determining the film's unique selling point, and choosing an optimal release date. The opening weekend box office performance is important, and research includes test screenings and surveys. Budgets cover various production and post-production costs. An effective marketing campaign uses various promotion methods like trailers, posters, interviews and merchandise.
Craig Rodney: Cerebra ETAS15
This document discusses various perspectives on advertising and content consumption. It suggests that people do not actively choose to view advertisements but see them as the cost of accessing free content. Large audiences are not necessarily more important than message quality or storytelling ability. Brands should focus on why people engage rather than just what they offer. Sacrificing some audience size for message and story quality is also discussed.
Question 3
A film distribution company that is smaller than a major studio but larger than an independent distributor would be best suited to distribute our film. While our target audience is older adults over 35, choosing a mid-sized distributor would allow the film to be shown in multiplex cinemas as well as some independent theaters catering to niche audiences. With a budget of around $7 million, on par with American Psycho, we could afford marketing through magazines and movie trailers but not television ads. Additional online and social media marketing would help expand our potential audience.
Question 3
A subsidiary film distributor would be best suited to distribute our film in order to appeal to both our mainstream and niche audiences. While our film has mainstream appeal, some unique stylistic elements may attract a more niche crowd. A subsidiary could distribute the film widely to cinemas while also placing it on streaming services to reach niche viewers. Our estimated $7 million budget would require a smaller distributor. Marketing would focus on magazines, film trailers, and internet/social media ads due to budget constraints.
Q3
The document discusses what the author learned from audience feedback during the development of a horror film trailer project. They gathered feedback through methods like Facebook polls and showing drafts to other film students. This helped them understand audience preferences and conventions to refine elements like the trailer, poster, title, and magazine covers. The most useful feedback came from fellow media/film students who understood conventions. Overall, audience feedback was crucial for determining what potential viewers would want to see.
Evaluation Presentation
The filmmaker learned several things from audience feedback on their film. Feedback from specialized genre audiences indicated that the films focus on gritty, unconventional subjects and characters that are different from mainstream films. Additional research on travel/wanderlust genres using online platforms provided feedback that audiences want to feel a sense of adventure through visuals, audio, and a feeling of freedom in the films. The filmmaker incorporated this feedback in their pre-production planning. The audience for the film would be niche since it lacks characters, narrative, and consists solely of a voiceover.
Film funding
The document discusses various options for funding a film production, including competitions, crowd funding, bank loans, funding from organizations like the British Film Institute, deferrals, and conclusions. It analyzes the advantages and disadvantages of each option. Ultimately, the document concludes that crowd funding is the most suitable option for funding their film, as it has no upfront fees, allows gathering an audience of interested investors, and maintains creative control, though advertising costs must be considered.
Media
The document discusses marketing strategies for a crime/thriller film targeting teenage males aged 16-24. Key points:
- The target audience is teenage males because the film features weapons like guns and handcuffs that younger viewers may find disturbing.
- The genre of crime/thriller was chosen because it allows conventions like weapons that will engage the target audience. Research showed this genre is popular with teenage males.
- The film stands out by resolving the central problem, unlike most successful films, and by incorporating suggestions from the target audience about what they want in this genre.
- Marketing will use billboards, posters, and social media to constantly remind the target audience, who spend a lot of time
Evaluation Task 3
The document discusses the importance of audience feedback in developing a film marketing campaign. It describes how the filmmakers conducted research to identify their target audience of males and females aged 16-35. They created a pitch presentation and received feedback, which helped them refine their ideas around the characters and storyline. The filmmakers then created rough cuts of their teaser trailer, poster, and magazine cover to get more feedback. This feedback highlighted areas that needed further work, such as the poster design and background in the teaser trailer. The filmmakers made changes based on this feedback. Their final screening feedback showed that the techniques used in the teaser trailer engaged the audience and that the marketing campaign successfully portrayed the storyline, unique selling point, and characters
Q5
The document discusses how the filmmakers used questionnaires on Facebook before and after creating their horror film to evaluate how well they addressed their target audience. The pre-production questionnaire provided insights that informed the film, while the post-production questionnaire assessed how audience expectations were met. Both questionnaires identified the film genre as horror. The film was also found acceptable for ages 15+ by keeping it less gory and limiting strong language. While responses on who would watch varied before, feedback after was more positive. The filmmakers aimed to subvert stereotypes with three female leads but included a male villain to seem more intimidating. Overall, the questionnaires provided useful feedback to evaluate the film's success in addressing its intended audience.
Evalutation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
Evaluation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer from classmates, families, and peers. They designed multiple options for the poster and cover and used the surveys to determine which design most people preferred and provided the best feedback. For the magazine cover, they received positive feedback indicating people would purchase it and that it fit conventions well. They similarly got feedback on their teaser poster designs and went with the one that left the most mysteries. For the trailer, they solicited ideas to help decide on a setting and concept that would suit their target teenage to young adult audience.
Questionaire research results
The document analyzes data from a questionnaire about thriller film preferences. It finds that the target audience is primarily ages 17-18 and mostly female. They typically watch thrillers once a month but not frequently. Respondents said they enjoy mystery, action, and compelling narratives in thrillers. They dislike bad acting and slow pacing. Most prefer complex plots and decide within 6-10 minutes if they will continue watching. Character backgrounds make characters most interesting to viewers. Mystery was the most desirable theme.
Q 3
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
Distribution
The document discusses various methods for distributing films, including cinema distribution, online streaming, film festivals, social media, DVDs, star appeal, collaborations, trailers, and online ads. For a small, independent film like the one discussed, the best distribution methods are concluded to be social media and film festivals, as they are low budget options that allow the film to reach audiences without large upfront costs if the film is not successful. Cinema distribution and star appeal are identified as generally better methods but not feasible for a small production.
Evaluation q3
The document discusses the effectiveness of combining a film's main product with ancillary texts like a film poster and magazine review. It analyzes the key elements and purpose of each ancillary text. The film poster contains character pictures and stills to familiarize viewers with the story and genre. Credits build credibility with known production companies and actors. The magazine review has an attractive layout and uses stills, a positive review, and background on actors to intrigue readers. When combined, these ancillaries can generate high anticipation if the film then delivers good quality. Examples like Batman and Spiderman franchises take advantage of posters and reviews to confirm loyalty from existing fans.
Exhibition
The document discusses various methods for exhibiting a film, including uploading it online, showing it in cinemas, film festivals, online streaming services, and on DVD. It analyzes the pros and cons of each option. The conclusion is that for a low-budget film targeting a young audience, the best exhibition methods are to upload it online for free viewing, or partner with an online streaming service, as these options match the target demographic and budget constraints. Cinema and film festivals are also discussed but will likely be too costly.
Evaluation Question Three
The document discusses how the filmmaker learned from audience feedback in creating their film trailer, website, and poster. They obtained feedback from a wide range of people, including classmates, colleagues, and family members of various ages. This feedback helped them identify their target audience, understand audience expectations, and refine their work based on constructive criticism. The filmmaker incorporated feedback into changes like making the title consistent across products and choosing colors that linked the different advertisements. Overall, the filmmaker believes the audience feedback was extremely valuable and helped make their products successful.
Evaluation 3
The document discusses feedback received from an audience on drafts of a trailer, magazine, and poster created to promote a horror film. The audience feedback helped identify aspects that worked well and could be improved. Positive feedback noted that fast-paced shots built tension, and unusual underwater shots engaged viewers. Suggestions for improvement included shortening introductory equilibrium shots to quicken the pace, explaining the narrative more clearly, and adding a startling sound effect to a jump scare at the end. This feedback helped strengthen the promotional materials and identify an effective marketing strategy.
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Similar to 5. How did you attract/address your audience?
Evaluation activty 3
The document discusses planning and research for a short film targeted at 15-35 year olds of both genders from socioeconomic groups B-E. Feedback from pre-questionnaires informed changes to make the film more dramatic and realistic for the target audience. Social media was used to promote the film on platforms popular with this group like Facebook and Twitter. Post-production questionnaires collected audience feedback on what they enjoyed and suggestions for improvement.
Evaluation activty 3
The document discusses the planning and production process for a short film targeted at ages 15-35. Key points include:
- Research was conducted through questionnaires to determine the target audience's interests in drama genre and platforms like Facebook and Twitter.
- Feedback influenced changes like adding more drama and changing a drinking scene to make the film more relatable.
- During production, a similar successful film was referenced and scenes were shaped to meet the target audience's interests.
- Post-production feedback was collected through questionnaires and interviews to evaluate what audiences liked and disliked.
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This document discusses strategies for distributing an independent film, including using social media, film festivals, and film websites. It provides examples of how major films like Tenet and independent films like Bait and Sorry We Missed You utilized these strategies. It also discusses defining the target audience and unique selling point to boost interest in the film. Research on film distributors and comparable films was conducted to inform the distribution process.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
CCR2
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
Evaluation Question 5
The filmmakers targeted an audience aged over 20 who enjoy problem solving. To attract this audience, they used both old and new media techniques. On social media, they posted links to the opening title sequence on Facebook and Twitter to encourage views and feedback. They also created posters to reach those not online. Feedback showed social media was most effective at spreading the film, as people shared the video widely. The filmmakers gained useful feedback on what audiences liked and disliked to apply to future films.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Evaluation on audience feedback
Audience feedback played a key role throughout the production process of the film. During planning, positive feedback on the film's concept and genre influenced decisions. Research on successful mockumentaries informed the topic choice of new media. Test screenings provided feedback that led to structuring the film as a funny mockumentary for enjoyment and meaning. Editing feedback suggested adding an antagonist and faster pacing. Feedback also shaped the marketing materials for aesthetic consistency and improved titles. Distribution used audience research on social media to further improve the film.
Evaluation on audience feedback
Audience feedback played a key role throughout the production process of the film. During planning, positive feedback on the film's concept and genre influenced decisions. Audience research found that mockumentaries and topics related to new media and online video channels would garner interest. Filming of serious scenes proved difficult, so audience feedback led to structuring the film as a funny mockumentary. Editing feedback identified needing an antagonist and faster pacing. Feedback also shaped ancillary materials like improved title fonts. A Facebook page gathered useful feedback that improved pacing and transitions during post-production.
Defining my target audience
The document discusses defining a target audience for a film project. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. Next, it analyzes how other brands like radio stations Kiss and magazines NME profile their audiences. It then describes creating and analyzing a questionnaire to learn more about the target audience for the film. Based on this research, the document outlines the target audience profile which influences marketing strategies on social media platforms. Finally, it discusses elements like the film poster and trailer that appeal to this audience and convey the film's genre.
Defining my target audience
The document discusses the student's research into defining and profiling their target audience for their film project "Surplus". It describes how the student analyzed how other brands like Kiss, NME, and Sky profiled their audiences and influenced the creation of the student's own audience profile. The profile identified the target audience as those aged 15+ based on a questionnaire. The student then outlines their marketing and distribution strategies on social media platforms like Facebook, Twitter, and Instagram to promote the film to this target audience.
Defining my target audience
The document discusses the student's research into defining and profiling their target audience for their film project. They analyzed how other brands like Kiss, NME, and Sky profiled their audiences and used this to create their own audience profile. Their target audience is ages 15+ based on a questionnaire they conducted. They created marketing strategies like Facebook, Twitter, and Instagram pages to promote the film and engaged influencers. Their film poster and political thriller plot give it a unique selling point. They would distribute it through an independent distributor like Warp Films due to the thriller genre.
How we distributed our movie
The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
Defining my target audience
This document discusses the process of defining a target audience for a film production. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. It then analyzes how other brands like radio stations Kiss and NME profile their audiences. The document also discusses creating and analyzing the results of an audience questionnaire to help identify the target audience. Finally, it outlines the marketing strategies used to promote the film on social media platforms like Facebook, Twitter, and through a film poster.
Distributing my film
The document discusses strategies for distributing an independent film. It explains the role of a film distributor in finding the target audience and release timing. Social media is highlighted as an important tool for distribution, especially for smaller films. Examples are provided of successful independent films like Bait and Sorry We Missed You that used film festivals, websites, and grassroots marketing. The document also stresses defining the target audience and unique selling point of a film to focus distribution efforts.
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
This document discusses Hunter Weeks' experience partnering brands with his films and online content. It provides tips for getting brands on board as sponsors or partners, including thinking about how the content can reach a brand's target audience, finding the right contact person, arranging in-person meetings, and emphasizing potential impressions over direct product placement. It also notes examples of brands that have successfully integrated documentary-style video content into their websites and marketing strategies.
Evaluation 3
The document discusses feedback received on a student's horror film marketing products, including a trailer, magazine, and poster. The feedback helped improve the projects and understanding of audience interests. It revealed that equilibrium was too long, the narrative needed clarifying, and the trailer's jump scare required a scarier sound effect. Positives included the fast-paced shots building tension and unusual underwater shots. Magazine feedback suggested adding more cover lines of varied interests. The poster feedback was to choose one strong image and update the release date.
Similar to 5. How did you attract/address your audience? (20)
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
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Analysis of Documentarians
The document discusses several documentary filmmakers including Sorious Samura, Adam Curtis, Louis Theroux, Eugene Jarecki, Errol Morris, Marina Zenovich, and Michael Moore. It provides brief biographies of each filmmaker, highlighting some of their most notable or representative documentary films, as well as links to video excerpts.
How did you use media technologies?
The document lists the various media technologies used by Sam Wadsted for the construction, research, planning, and evaluation of a project. For construction, technologies included cameras, tripods, microphones, and editing software. Research utilized desktop computers, web browsers, word processors and YouTube. Planning incorporated word processors, presentation software, timeline creators, and communication apps. Evaluation employed the project website, web browser, and word/presentation software.
Interviews
This document contains interview questions for the 1st team rugby captain Toby Dabell, the S&C coach Ben Haining, the rugby coach Tony Talbot, and the rugby professional Steve Pope at Reed's school. The questions cover topics like this year's rugby talent, team training sessions, captaining a successful team, roles within rugby development, injury support, nutrition guidance, 7s team selection problems, coaching changes for 7s, time as the rugby professional, potential for professional rugby careers, and keys to a successful season.
Editing Process
The document discusses the editing process for a documentary about a sports team. It describes several elements that were tried in early drafts but ultimately changed, including:
- Using royalty-free music that didn't fit the tone of the piece.
- Including voiceovers and fast-paced montages in the introduction based on feedback.
- Creating title pages with quotes that didn't work with the direction of the documentary.
- Showing dates and timings before scenes that received negative feedback in focus groups.
- Experimenting with different music choices before finding one that fit the intended tone.
Camera angle images from documentary
This document discusses different camera angles used in filmmaking including establishing shots, wide shots, long shots, medium shots, canted angles, dolly shots, over the shoulder shots, low angles, and close ups which provide different perspectives and levels of detail for capturing scenes on camera.
Analysis of Documentarians
The document discusses several documentary filmmakers including Sorious Samura, Adam Curtis, Louis Theroux, Eugene Jarecki, Errol Morris, Lucy Walker, and Michael Moore. It provides brief biographies of each filmmaker, highlighting some of their most notable or acclaimed documentary works, as well as links to video examples. Common themes discussed include their approaches to documentary styles and genres, as well as intellectualism and ability to humanize complex topics.
Anaylsis of Documentarians
Louis did a series called "When Louis Met..." from 2000-2002 for BBC Two and also directed specials including "Louis and the Brothel" and "Transgender Kids". His most famous work is the documentary "Fahrenheit 9/11" which he directed and produced and is the highest grossing documentary of all time.
Analysis of documentaries
This document analyzes and compares different styles of documentaries. It discusses David Attenborough's documentary on sloths, which uses participatory and educational techniques like talking over shots to engage the audience and add context, as well as humor to add depth. It also examines the observational style of "The Only Way Is Essex" reality show, which uses shot reverse shot and following characters to make the audience feel like they are part of the conversation. Finally, it discusses the expository style of "Secret Life of Motorway", which exposes informative details on motorways through stock footage, music from the era, interviews, and ads to analyze and provide opportunities for audience thought.
Thriller Film Titles
The document analyzes thriller film titles and how they influence viewers' interest. Inception's title refers to the film's theme and is not widely known, creating mystery. Waar's unusual spelling is meant to imply the film depicts a unique type of war. Se7en's title refers cryptically to the number seven, which becomes important as the film reveals a serial killer murders according to the seven deadly sins. Choosing an intriguing, ambiguous title influences the author to make their own short film title stand out and require thought to match the depth of the story.
evaluation q 7
In the preliminary task, the group did not plan as effectively and shot the film in one afternoon without much preparation. For the main task, they created a WhatsApp group to better plan filming dates, locations, costumes, and props. They also auditioned actors and used better equipment like a tripod and higher quality camera to get better footage. The group learned from their preliminary experience and put more thought into planning, filming, editing, adding sound/music, and choosing appropriate props and costumes for the main task.
evaluation q6
In the progression from the preliminary task to the full product, the group learned the importance of effective planning. For the preliminary task, there was little planning but for the main task, the group created a WhatsApp group to discuss filming dates, locations, costumes and props. Additionally, the group improved filming quality by using a tripod and better camera, and conducting actor auditions to cast the best actors for each role. Overall, the planning and production quality was much higher for the main task compared to the preliminary task.
Technologies Used
Sam Wadsted used a variety of technologies for his coursework including Blogger, YouTube, SoundCloud, SlideShare, Pixton, Scribd, Prezi, and Vimeo to create blog posts, upload videos, and aid in presentations. He found Microsoft Word, PowerPoint, iMovie, and Final Cut Pro useful for writing scripts, creating slideshows, and editing preliminary and final projects. Other apps like Snapchat, WhatsApp, the iPhone camera and various online stores helped with planning, communication, and purchasing props. Hardware like iMacs, an iPhone, professional camera, and microphone were also utilized.
Evaluation q6
The group gained significant experience with technologies through constructing their final product compared to the preliminary task. Using a tripod rather than a hand-held camera for the final film resulted in smoother, less shaky footage. Their editing skills improved greatly from using iMovie for the preliminary task to Final Cut Pro for the final product, which offered more editing effects. For future projects, using a higher quality microphone and shooting more footage would further improve the technology level.
Evaluation media as
The primary audience for the media product is teenage boys aged 13-19, as they generally prefer action and thriller films more than girls. However, the film also aims to attract females by featuring a female sniper, reversing the stereotype. The film also targets young adult males who have recently finished university. Feedback from 16-18 year olds confirmed they enjoyed the opening scene. The film will attract its target teenage male audience through the inclusion of cars, guns, and violence, which research shows this age group enjoys. The film would receive a 15 certificate from the British Board of Film Classification due to the level of violence.
Evaluation Q2.
The document discusses how various social groups are represented in a film. Teenagers are portrayed as both violent and mature. Male characters subvert expectations by emphasizing fear rather than machismo, and escape rather than fighting back, though a muscle car evokes some stereotypes of masculinity. The female character is atypical as a sniper rather than a love interest, breaking gender norms but possibly seen as too violent.
Evaluation Q3.
An independent film company would be best suited to distribute the media product due to its lower budget and smaller target audience. Independent film companies like Independent Film Company and Supernova Films specialize in distributing smaller, lower budget films through online platforms rather than wide theatrical releases. They have experience with similar thriller genres to the media product, which involves a man being forced to deliver a mysterious package across London within a day to save his kidnapped girlfriend.
Q2 evaluation
The document discusses the portrayal of teenagers, gender roles, and stereotypes in films. It notes that the film aims to break stereotypes of naive and immature teenagers by showing them as an aggressive group that adapts to survive. While the main character is male, as is typical in action thrillers, his fear is emphasized through sound effects rather than a "macho facade." The female character subverts expectations by being a sniper rather than a love interest, but her role could also be seen as portraying females in a negative light as violent.
2. evaluation for Sam and Meg
This document discusses the representation of social groups in a film. It summarizes that teenagers are portrayed both violently through a sniper killing one of the boys, but also positively through the main character's maturity and ability to survive. Male characters typically feature a macho main protagonist, but the film breaks this by emphasizing the main character's fear through sound effects. Though he drives a stereotypically masculine muscle car, he focuses on escape rather than fighting back. The female sniper breaks gender norms by having a position of power rather than being a love interest, though her role could be seen as portraying women negatively as emotionally detached killers.
6. evaluation
Fred Shepherd discusses the key technologies and techniques learned through creating a film project. They improved camera work by using a tripod for steady shots and an external microphone to reduce noise. For editing, switching to Final Cut Pro from iMovie allowed for special effects and improved color filtering. Luma keying in Final Cut enabled advanced green screen effects, improving the immersive quality of the film.
2. evaluation
This document discusses the representation of social groups in a film. It summarizes that teenagers are portrayed both violently through a sniper killing one of the boys, but also positively through the main character's maturity and survival skills. Male characters typically feature a macho main protagonist, but the film breaks this by emphasizing the main character's fear through sound effects. Though he drives a stereotypically masculine muscle car, he focuses on escape rather than fighting back. The female sniper breaks gender norms by having a position of power rather than being a love interest, though her role could be seen as portraying females as emotionally detached and violent.
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5. How did you attract/address your audience?
- 1. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?
- 2. To attract our audience for the film I would firstly create three accounts which are cheap, simply and effective when used correctly. These are: • Facebook Fan Page • Twitter • Snapchat On these accounts we would provide information on the film and any screening times at local cinemas. We would also advertise any offers for online copies or DVD sales On the Facebook page particularly we would offer a ratings, comment and review section allowing our audience once attracted to comment there thoughts on the piece, allowing us to gain feedback to improve next time and see what features the audience liked. To aid the distribution we would market cleverly. Through the means of cheap advertising and posters we would get the word out to as many people as possible. Then we would use websites such as survey monkey to create a free survey for our friends to complete on the best way we can distribute the film for the audiences needs. The posters created would be exciting and eye catching and placed around train stations and bus stops, were lots of people travel through on a regular basis.
- 3. Furthermore, we would create an action packed trailer to be played on Facebook as and advert and before YouTube videos, forcing people to watch it to carry on to watch their desired video on the website. To address our audience we would listen to their needs through reading their opinions on questionnaires and feedback from the survey. From the feedback from the questionnaire we completed before starting the production of our media piece we noticed a majority of thriller watchers were male. So to address this factor we added decided to make the antagonist female to break stereotypes and attract a more female audience as it breaks the norm.