The document discusses the effectiveness of combining a film's main product with ancillary texts like a film poster and magazine review. It analyzes the key elements and purpose of each ancillary text. The film poster contains character pictures and stills to familiarize viewers with the story and genre. Credits build credibility with known production companies and actors. The magazine review has an attractive layout and uses stills, a positive review, and background on actors to intrigue readers. When combined, these ancillaries can generate high anticipation if the film then delivers good quality. Examples like Batman and Spiderman franchises take advantage of posters and reviews to confirm loyalty from existing fans.