The document discusses research conducted to target a magazine's audience. The target audience is identified as young males aged 17-25 who enjoy hip hop music. This age range is selected because they are starting to develop passions for music and explore different genres. They also often begin working at ages 16-17, providing funds to purchase media products. Research was conducted using the websites ukTribes and YouGov to understand the interests and lifestyles of 17-year-old males.