The document summarizes market research conducted to inform the creation of a new unisex music magazine targeted towards 16-30 year olds. A questionnaire was distributed to students and older people to understand preferences. Results showed that 70% of respondents were female and that Kerrang!, Q, and NME were most frequently purchased. This provided insight into designing the magazine's style and content to appeal to the target audience. A focus group further evaluated prototype pages and provided positive feedback that images looked professionally edited and the masthead design would attract the target demographic.