The document discusses how the media product uses conventions of real magazines. It analyzed magazines like NME, Kerrang, and Q to understand conventions like consistent house style, rule of three layout, and use of photos. Photos were challenging to produce at a professional level. Conventions followed include a large masthead, contents listing text on the left with a single image on the right, consistent colors and fonts. While some conventions were challenged, most were closely followed to appeal to the target audience as the successful magazines had done.