This one is questionnaire which help student for their integrtaed live project

1. TITLE: Study of the impact of influencer marketing on buying behavior of
youth.
OBJECTIVES:
1.To identify and analyze the factors that influence the buying behavior of
youth.
2. To analyze the impact of social media platforms on the buying behavior of
youth.
HYPOTHESES: -
H0: - There is no significant impact of social media influencers on buying
choices of millennials
H1: - There is a significant impact of social media influencers on buying
choices of millennials
QUESTIONS:
Name: _________________
Gender:
a. Male
b. Female
Age:
a. 18-21
b. 22-25
c. 26-29
Education Qualification
a) HSLC
b) UG
c) PG
d) Other: __________________________

2. 1.Which platform of social media highly influences you?
a. You Tube
b. Instagram
c. Facebook
d. Twitter
e. Other (please specify): _________________
2.Which platform of social media highly impacts your purchasing decision?
a. You Tube
b. Instagram
c. Facebook
d. Twitter
e. Other (please specify): __________________
3.Which of the following social media platforms do you prefer the most to get
information related to various brands?
a) You Tube
b) Instagram
c) Facebook
d) Twitter
e) Other
4.How far is your decision on a productor brand influenced by social media?
a. Always
b. Sometimes
c. Rarely
d. Very Often
5. If your favourite influencer endorses any brand, would that impact your
buying behaviour? If Yes, kindly move to question no 6 & if No, move to
question no 7.
a. Yes
b. No
6. If yes, on what factors would your buying behaviour depend?
a. Quality of the content
b. Language diversity of influencer
c. Physical attractiveness
d. Other

3. 7. If No, please specify the reason: ________________________
8. What type of content highly impacts your purchase decision?
a. Consumer Created Content
b. Professional Brand Image
c. Celebrity or Influencer Content
d. Other
9.What Factors do you consider while choosing influencers on social media?
a) Number of followers
b) Reach to the audience
c) Quality of Engagement
d) Voice
e) Other
10. Which type of influencers on social media do you follow? (More than one
option can be selected).
a. Bloggers and Vloggers
b. Beauty Influencers
c. Photographer
d. Sport Stars
e. Activists
f. Models
g. Actor/Actress
h. Other
11. What are the thematic areas of the influencers you follow? (Tick all that
apply.)
a) Beauty and Cosmetics
b) Fashion
c) Lifestyle
d) Fitness and Nutrition
e) Food
f) Travel

4. g) Photography
h) Other
12. How likely do you agree or disagree with the following points with respect
to endorsements of brands on social media platforms?
Strongly Disagree Disagree Neutral Agree Strongly Agree
a) Is more trustworthy as compared
to paid advertisement.
b) Has the power to influence people
just with their content.
c)Is used by companies to market
their brands to their desired target
audience.
d)People are more confident about the
recommendations of the Influencers than
the usual advertising.
e) Create a link between the brand and the
audience.
13. Please fill the following as per your views on endorsements of brands on
social media platforms. (1-Most preferred, 5-least preferred)
Increases brand awareness and 1 2 3 4 5 Does not increase brand awareness
popularity. and popularity.

5. 14.Please fill the following as per your views on endorsements of brands on
social media platforms. (1-Most preferred, 5-least preferred)
Attracts large target audience 1 2 3 4 5 Does not Attract large target
audience.
15.Please fill the following as per your views on endorsements of brands on
social media platforms (1-Most preferred, 5-least preferred)
Develops a close relationship with the 1 2 3 4 5 Does not develop a close relationship
consumers. with the consumers.
16.What are the factors which mostly influence your buying decision online?
a. Friends’ recommendations
b. TV advertisements
c. Influencer marketing
d. Price promotions
e. Other