The document discusses how the media product follows conventions of real media products in several ways:
1) It places the movie title at the top of the page like real movie posters to attract audience attention.
2) It uses similar font sizes and styles for the title as real products for clarity.
3) It positions the main image and additional articles/text similarly to layouts in real magazines.
The document also notes one way it does not follow a convention by using longer scene shots rather than short snippets, based on audience research and genre examples. Overall it aims to replicate conventions of professional real media to create an effective product.