This Presentation shows my evaluation of the overall proccess of making my magazine from research to its final finishing stages by answering seven questions in depth.

1. Evaluation
Of Magazine:
‘music mag’
By Jennifer Fulo Pinchbeck

2. For my music magazine I decided to take
Question 1: into consideration forms and conventions
from my research. For my front cover an
In what ways does your media product use, challenge, NME cover of Rihanna inspired me. I found
develop forms and conventions of real media products? that it was useful for the image and colour
scheme to match. Therefore as I chose
specific blue and pink colours my photo on
the cover would have to have colours
relating to that to fit in. For example I
made sure the pinkish and blue lighting at
the gig was available so the photograph
would have slight shades of pink and blue
on it. I have also stuck to the colour
scheme in my font to make certain pieces
of text stand out more but still making the
overall look co-ordinated at the same
time.
I also decided my band as the double page
spread should also be on the front cover as
the magazine featuring Rihanna also
showed her in theirs. As the band are a
style icon they needed to match the style/
stereo type of audience I was looking for.
Therefore the pop/rock band fit great.
NME have a big bold font, for mine I decided to go big and bold but not too bold as I needed it to fit with the style of my magazine. I also would
of used capitals but as I was reaching out to 16-25 year olds I made it lower case to show a less formal design. My fonts I used fonts I used for
my mast head/title include ‘emotion engine’ and ‘Music elements’ for the music symbols . I followed the idea of od adding a lure. Like the
‘special edition’ in NME, mine is a free poster of the band inside which is shown by an eye grabbing banner across the bottom. I noticed that
Rihanna’s name is in capitals and bold along with other important titles of contents on the page. Therefore I did the same to make it more eye
grabbing showing the audience what is the most interesting information in my magazine. The bar code is usually found on the bottom of the
magazine as it is the least important to the customer and the date and price at the top as it is important for when buying.

3. For my contents page the ‘Kerrang’ contents
page influenced my decisions. I liked how they
layered a few photos and slanted a few pictures.
This inspired me to have my contents page with
pictures slanted which fit in with my pop/rock
style and target audience. I also found from my
research that the main interest, the double page
spread is usually made to attract the audience
more as it is the main piece of interest. Therefore
like the top image in kerrang; I decided to make
my double page spread image the largest
compared to the rest. Again I kept consistency
with the font for my title of contents and also
included the music symbols. This ensures the
style/ theme of magazine is kept through out the
magazine. Another thing that stays the same
through out is the background as it adds to the
theme and consistent style.
Like the magazine cover, I kept my sub titles and sub text the same colours but by one size made ‘About The Band’ section
larger. This is to make a slightly greater impact on the audience compared to the rest as well as keeping in style. The page
numbers are shown after every sub-title to show what page the information is on and also for ease of finding out the
information. I add photos that included a variety of different people/ things relative to the information text next to them.
Majority of the photos are taken with a white back ground to make the person/people in them stand out. However an
action shot of main band shows the gig event they performed at and adds greater interest. Similar to the large event photo
in the Kerrang magazine. This is where my idea came from of using the large picture to show the main information. I
decided to add the page numbers after the sub titles instead before them as they are not as important as the titles and you
will be able to see them after the sub titles so it gives you the page number after you know what to look for.

4. The main Idea I took from this double page spread of the vaccines is the structure of the overall two pages. It is
sectioned into thirds, 2/3rds being the large image and 1/3rd being the text. I tried to add that structure to my double
page spread but I found my image wouldn’t carry the same idea to stop at 2/3rds before having the text next to it.
Therefore I had to fill the entire page with my image and add my text in between the large gap between the two
guitarists.
I added the page tittle with the same title font I used for the other titles. This keeps my consistency along the with
colours being used in my banner of ‘fourth wall’ across the top of the page. I again stuck with my idea of the tilted
images and banners to fit in with my target audience stereo type that associate pop/rock music.
In both top corners I added the page numbers to make it easy for my audience to find the pages faster by flicking
through the magazine top corners. I also decided to follow the common idea of making the first letter of the paragraph
very large. This gives a more interesting and eye grabbing effect to make the audience draw their eye to the first
sentence and carry on reading. I put my writing into paragraphs to make it easier for my audience to read and to show
the question I asked Fourth Wall and the answer I got back. The last paragraph is nearly always a conclusion or
rounding off sentence so I decided to give information about there supposedly next give and tickets etc.
For my image I used the smudging tool to make my image look more interesting as well as fit in more with the design I
set.

5. Question 2:
How does your media product relate to particular social groups?
Well known artist composes
The lower case letters in my music relating to the pop/
mast head suggest a less formal rock culture. Also his sense of
style relates to the out going
language which relates to my
style of pop. His overall status
target audience. Also the retro and image will be a good
style suggests a futuristic/ attraction for my audience.
modern feel which relates to my
younger generation audience.
Poster edited style relates the In capitals famous
rebellious nature of the band name with
themed picture featuring the pop/rock culture.
main attraction band, Fourth
Wall. The way the band are
dressed suggests the status
and rebellious nature the Having a freebie is always a plus but the fact the freebie is
band are trying to portray of a poster of a very well known band makes it a better lure
theirs selves as. This image for my target audience. Posters of music icons are stereo
relates to my target typically seen in a teen or very young adults bedroom
audience’s stereo type of 16- therefore the poster will more likely to be used by my target
25 year olds. audience.

6. My Rich bold colour scheme relate
to the youth pop culture stereo type
that are my target audience. Bold
Knew and exciting instruments are a plus to read about in my
pink and blue relates both to
magazine as pop/rock culture usually maintains instruments
females and males.
especially guitars. Therefore knowing what the next new/
exciting instruments out there are can help to the attitude of
my target audience stereo type. A new instrument can change
a persons image and style to keep ‘cool’ to 16-25 year olds.
How clothes are worn and poses suggest a certain style
of rebellion a ‘bad boy’ image which can be seen as cool
to my audience stereo type.
Large image of a well known band straight away attracts
and makes my audience relate to it due to its style, music
and attitude.
Again the pose suggests a style of attitude
portrayed that will relate to the attitudes of 16-
25 year olds.
Females ‘celebrities’ as well as male show relation to the female side of pop rock culture as well as males.
My audience girl or boy can relate to the interviews in a personal way as interviews show personal opinions
and influence the audience but also by who the known celebrity is and their gender.

7. Slanted title and banner stay with the theme structure
and are used to portray a non formal design that appears
more exciting to my target audience of 16-25 year olds.
Performance image
gives the audience
a feel of the
The smudge tool I
atmosphere at the
used creates a
event the image
warp outer design
was taken at. This
creating a funky
relates to the
new design that
concert/ gig
makes the image
atmosphere
more interesting
relating to my
for my younger
audience which
audience. This
makes my audience
also keeps the
want to go see the
non formal design
band.
of the magazine.

8. Question 3:
what kind of media institution might distribute your media product and why?
I would distribute my magazine with IPC. This is as majority of my research is from NME
and it has been the biggest inspiration towards my magazine. I think IPC would distribute
my magazine even though they distribute pop/rock magazines like mine. This is as my
magazine looks into the music industry slightly differently compared to NME the main
reason being it featuring new instruments and looking at the top celebrities of the
month rather than other social events.

9. Question 4:
Who will be the audience for your media product?
My magazine research contains a survey and an interview with my
target audience of 16-25 year olds.
From my magazine research I found out what males and females of
certain ages are interested in to help shape my magazine.
From my survey research:
“Q2: 2/3 are aged 16- 18, 1/3 are aged 18-25
Q3: types of magazines read were: NME, pop, Cosmopolitan. recommended
read magazines were science magazines. however a music recommend
magazine was Rolling Stones..
Q4: information relevant, pop , celebrities are all the favourite things about
their favourite magazines.”
My audience for my media product will be 16-25 year olds that are
interested in the pop rock culture as my magazine contains celebrities
well known in the pop/rock industry.

10. Question 5: The well known band Fourth Wall are an
attraction point for my audience therefore
How did you address/ they are placed on the front cover contents
attract your audience? and the main double page spread. As this
band is new and the latest gossip in the pop
I addressed my audience in ways that attract my rock industry my target audience will want
target audience’s stereo type. The stereo type to know more about them.
attitude being youth/ teenage rebellious attitude By adding the latest instruments, the best
that follow celebrities influences and is solo artists and insiders about other
associated non-formality. celebrities this magazine gives fresh
information every month. This will make my
I still made my magazine using professional audience want to read my magazine as they
standards but still with a slight touch of non will want to know the main information
formal attitude to it. about the pop rock music industry every
This is done in a variety of ways such as: month. I added word such as; ‘Latest,
Using lower case latters on the title to show a worlds best, Top 5, Hottest and Exclusive’
non formal youth attitude. I used a retro style of to emphasise the information making it
font for my title as it makes the title look more more by valuable and attractive to my
futuristic fitting with my younger generation audience along with making it bolder and
audience. bigger to stand out. I also added a lot of
The bold colours I used attract both male and photos for each section to make my
female audience’s. magazine look more packed with exciting
The banner across the front attracts and informs information.
the audience about a free poster before making In my double page spread I added an
them want to buy it as well the two images of exclamation mark after the title to make
the band on the front cover. I used the A.I.D.A. the information more exciting and put my
technique. (Attract, Inform, Desire, Action) This text into short paragraphs so its easier to
technique usually influences my target audience read as well as to identify the Question and
to buy my magazine from desiring to read it personal answer from the well known
which is set by my attractions and information celebrity band.
set.

11. Question 6:
What have you learnt about technology in the process of constructing this product?
I have used a lot of technology that has helped with my convergence of my construction.
I have used:
• Photoshop used to edit images to make them appropriate as well as to add special/ cool
effects to my magazine and images to enhance its presentation as well as for the use of non-
linear editing.
• Tools I have used:
- Brush- for adding or reducing colour in different shapes and sizes.
- Smudge tool- I used this a lot for smudging different images / colours together this is how I
made my back ground design and effects on my pictures.
- Crop-this tool aloud me to crop my images making them fit better within my work as well as
look better by making sure there’s not too much white background and that what I have
taken picture of is in the middle.
- Type tool- this tool aloud me to type my text such as my paragraphs, banner text, contents
and titles.
- Ctrl + Shift Resizing tool- this tool aloud me to resize my images and also by making the
resizing guide visible you can also rotate the image. By pressing Ctrl + Shift before resizing the
image will keep its proportion no matter what size I decided to have it.
- Rectangle tool- this tool aloud me to select rectangles of different sizes and delete or move
them.
- Shape tool- through a selection of shapes I could choose a shape that I can adjust and add to
my work. E.g. my front cover banner.
- Blending Options – by right clicking on a specific layer I could edit the style of the layer;
making it more or less : 3D, embossed, Textured and a range of other similar options. This tool
helped me to create a more professional look especially with my titles.
- Layering- This technique is helpful as I could edit a layer above or underneath another
without editing any other layers. Depending on the order I put my layers it will show my layers
in that order one on top of the other. Therefore for a certain image to be on top of a specific
image I will have to make sure my layers are all in the right order.
- Hand tool- used to drag/ move objects around at ease.
- Zoom I used this tool to see my work from far away as well as close up as it is important to
see what my work looks like from different point of views.

12. • Software: Paint for print screens, Microsoft Word for
structure draft of magazine, Photoshop for editing.
• www.wordpress.com for distributing my research,
post production, and production of my magazine.
• Internet: I used this for finding my font as well as for
using Wordpress.com. I got two fonts that I used on
my magazine from a website called dafont.com. This
was useful as it emphasised the quality of my work
and made my magazine more professional looking
along with the tools I used in Photoshop.
• Survey monkey website- used to make a short survey
for my target audience. And distributed on a social
networking site (Facebook)
• Voice Recorder-used to record primary research
interview.
• Hotmail- for transporting images online.
• USB stick: used for ease of transporting work to be
continued on other computers also used for a place to
save work.
• USB cable used for transporting images from my
camera as well as phones to computers.
• Camera’s I have used my own Photography camera
(Fuji) as well as a college camera (Cannon) which are
both with compatible lenses.
• SD cards used to save and transport images taken
from my camera.

13. Question 7:
Looking back at your preliminary task, what do you feel you have learnt
in the progression from it to the full product?
Looking back to my task to make a college magazine cover and contents
to now I feel I have learnt a lot more about magazines. For example, In
my college magazine cover I had not set a proper colour scheme and
just worked with the colours I had from my image to make a rainbow
style theme.
I have learnt from my research about, structure, styles, themes, how to
attract certain stereo types of audiences to get your target audience,
different types of languages that suit different audiences and what
attract my target audience, Etc.
I have learnt that to plan your magazine starting from Primary and
secondary research you can avoid making mistakes and also be
influenced by similar magazines to create your own. For example the
colour scheme I picked was inspired by an NME front cover as well as
knowing that my colours link with my target audience.
I have also learnt that the more organised you are the faster the
development of your production is. By being more organised I have
been able to create a more professional style and production plan giving
me the tools and equipment I need at the right times. In my preliminary
task I did not do any in depth research or Post production, therefore I
did not have anything to follow.

14. Things I have learnt in the three different sections of making my magazine.
Research: Post Production: Production:
Audience Research: Planning:
For production I used specific
I have learnt to how to gain For my planning unlike my preliminary
software to create my magazine.
research from my audience in task I did a drafts of my idea and how it
I hade to use specific tools and
many ways using primary and the structure of the magazine would
skills mainly mentioned in
secondary research. I have look.
Question 6 .
used Survey Monkey I designed my own designs so that it can
For example: I had to learn how
And Interviews to gain be copy writed and nobody could copy
to transfer images online and edit
primary information which is my individual style. E.g. my mast head.
images on Photoshop.
specific to my magazine ideas. I planned when and where I would take
I experimented with my original
For secondary research I my photographs and also what
ideas and developed them into
researched in depth other equipment I will need and when as well
something better than what I had
magazines in the U.K. and as where my source is from so I can
originally planned. E.g. I originally
who a few of my interest are notify my source in time and be ready to
planned to have a plain coloured
published by. This has given use what I need as well as my models
background. As for me it was too
me many influences to my when I want.
amateur looking and didn’t match
ideas for my magazine plan. To top it all off I made a pitch idea and
the standards of a professional
I did market research to give presented it to my peers along with
magazine I decided to add
me an idea where I want my colour schemes, other ideas and
different shades of the colour
magazine to be sold, who structures and gained feedback to help
scheme and blend it all together
publishes is, how much for me make the right decisions for my
to create a swirly background.
and when. planning.
If I was to do it again I would definatly do my research and post production in depth a gain as it helped a lot in my
production. I would make sure I did a more detailed survey that would link more to my ideas for my magazine as well as
what my audience think of others. The main thing I have learnt is the importance of timing and planning. The more
Research and planning you do the easier the production will be.