1. MEDIA EVALUATION PART 2

2. MASTHEAD
My masthead is based on the Classic
Rock magazine masthead. The two end
letters of “rock” are purposely larger
than the rest of the letters, and the
whole of it is in capitals. Differently to
mine, Classic Rock has two words in the
masthead so they have the smaller word
between the two large letters at the top
where there is a gap. The bold, serif font
in white grabs your attention and the
large letters make it more in your face
and link to rock and classic rock symbols
and logos. Bands which use a similar
style design in their logos are rock bands
Metallica, Led Zeppelin, Pantera and
more as well as the game Guitar Hero,
linking to the genre of music and many
more. This is effective to the audience
because they automatically feel the
genre and are drawn to the font design
they recognize.

3. OTHER FEATURES
I used a similar looking banner font and design to
Uncut magazine, apart from the fact they did not
use a background for the banner. There are both
short snippets to summarize a few of the stories and I noticed Classic Rock have a few design features which
artists inside. My banner is at the bottom however, add to the interest of the magazine cover and draw your
because of the irregularity of the letters in my eyes to certain parts. I used lines as a sort of decoration
masthead, it didn't look right because of the blank and separation for the “plus” artists feature which
space between the middle letters and the banner. creates a eye catching feature and closes it in without
I used a background because It wouldn't have been making a box. I also used a black box/background
easy to read otherwise and it is similar to Classic around the heading for the main article “Eleanore & the
Rock's banner which is at the top. Similar to my Blacktops” which made it stand out and attract the
design, uncut uses a small line between the names audience's attention as the main feature. Similarly, in
and snippets to separate them. The stories in the Classic Rock the lines have been used between text to
banner add more to the cover and help show the draw your eye along the text, making it a focus point
range of music in my magazine and appeal to the and more decorated. There is also a black box paired
audience with their ideal festival, new bands and with
Both using accent colour as
the accent colour of the cover
iconic artist interviews.
background for banner, links which I have similarly used.
with the whole cover and
draws audience's attention

4. CONTENTS I used the masthead from the cover
in the contents page at the top left,
I mostly based like NME, because I feel it looked
my contents more professional and gave it a
page on NME's house style. I chose not to use a
because the black banner all the way across
classic rock because I felt it looked to cluttered.
magazine's con
-tents pages I used the same sort
of layout for the actual
were more dull
content as NME, with
and aimed at black boxes as sections
an older audie- of the magazine, eg reviews and features
nce and I and the name of the section in white. The
wanted to stories names are in bold and the
caller on the slightly more fun design description in the thinner font
to the contents page to appeal to my underneath. The page numbers are on the
I created a subscription box at the left with the accent colour from the
younger audience, even though they are
bottom right of the page using the cover. Using this layout means the
not the same social group as NME they audience's eye is drawn to the different
same colours from the rest of the
are the same age range, so it calmer, magazine, and using a mini image sections and it is easy to find what they
more serious version of the NME of the front cover. This will appeal want to read if they are looking for
contents, which is too to my audience because they are something specific.
Cluttered. I made sure I used the same students and want to save money Classic rock also use this exact same
fonts and colours to create the house colour and font design for the
stories, however they write them
style and same feel as the front cover.
in a long list without the
subheadings.

5. CONTENTS IMAGES
For a smaller image I used a long shot of a group
of men representing a punk band. Similar to the
Rolling Stones image on the left in Classic Rock
contents, the image shows the whole body and
outift, and the group have a relaxed neutral pose.
The images are both in black and white, which
show they are an older band. I have used more
punk clothing with leather jackets and studs
which appeals to the audience, as they like boots
such as Doc Martens and leather and studded
I used this image for jackets.
the main photo on the
contents because it is
I also used a small live shot from a gig, as the
the cover story, which
audience for my magazine enjoy going to
is usually the theme most magazines use rather
gigs and parties as they are younger than
than showing a new main focus in the contents.
the audience for Classic Rock. NME often
As you can see my image is quite similar to the
use live shots in their contents page, as they
one in MOJO; the model isn't looking at the
are also aiming it at a teenage/young adult
camera (unlike the cover), it is a mid shot, they
audience.
have a relaxed and normal pose and are wearing
The use of a fisheye
similar clothing which appeals to the audience.
lens also appeals to
The image is usually different to the cover
the audience who
because the audience have already been drawn
also have art and
in, and now the image in the contents shows
photographs hobbies
more about what the article will look like. The
according to my
audience are drawn in by the fashion sense which
questionnaire.
represents them, and her smoking.

6. DOUBLE PAGE SPREAD I used a green box at the top left hand corner as an
anchorage for the page, and changed the opacity so it
wasn't overly bold and overtaking, and you can still see the
background through it so you know its not a headline.
This is like the box NME have in their left hand corner
which just quickly catches the readers attention if their
flicking through, and tells the reader what's in there
because you read from left to right and top to bottom
therefore you will see this first, so its good to have
something to look at there otherwise it feels bare.
The image I used for my double page spread is a full length shot
of both members of the band. I used a colour image this time, so
it is more interesting to look at and I could link the colours with
the text. I used the purple from the jeans as a colour for the
questions and quote and I used green to contrast this and stand
out. The clothing is the same as the other images and represents
the audience with the young and interesting clothes like the
boots, coloured jeans and leather jacket, and on the male the
beanie, vans shoes and the military coat. The setting is outside,
against a graffiti wall which makes it seems more rough and
serious like the music. The images were shot at night with a
flash which made the images have more contrast and the
colours and shadows stronger, catching the eye. It is typical to
have the whole band and a long shot on the double page, as you
have not seen this yet in the contents or cover.
I used black boxes behind the text to make it stand
out to the audience and introduce the article
alongside the image. I used a quote because a lot of
articles both in indie magazine NME and rock
I put the page number and website for my magazine in the left corner of the magazines Classic Rock or Uncut have a focus on a
page, with the number in bold. This is the same as Classic Rock do theirs. quote as a headline or subheading.

7. I used the same colours as the left side to use as highlights and
accent colours in the writing side, for example I used the green
in the summary, leaving the band name in black so it would
stand out. I used the purple colour for the questions as its less
bright than the green and doesn’t stand out too much from the
article but is enough to catch the audience's attention. The
quote is in purple and I used green to highlight the important
parts of the info box at the bottom. The black boxes for the
quote, headline, and info box link with the headline on the
other side of the page as well as the contents and cover, giving
the magazine a style and theme.
Some of the features
in this NME magazine
double page spread
are more playful and
appeal to a younger audience than the simple
For my double page spread, I roughly based the writing side layout
layout of Classic Rock's article, which is why I've
on this Classic rock double page spread. With the heading and
incorporated some of the styles used, like the box
summary at the top, and two columns for the article with a line
behind the quite and the linking of the info box,
down the centre to separate them. There is also an image in the
quote and title but in a more toned town colour
middle to break up the article to make it more interesting and have a
and style.
focus point. I also used the lines and “words by” and “photos by” in-
between the article and headline to add a more professional finish to
the spread, as most magazines have this somewhere. I followed the
quite typical layout for the spread, using a bold drop letter at the
beginning of the article and the other things I have mentioned, as
well as a highlighted quote and fact/info box at the end of the
article.