The document summarizes the evaluation of a media product created by Libby Rowe. It discusses several key points: - The media product challenged conventions by using unconventional props and twisting elements out of proportion to be extravagant and artistic. It also used juxtaposition to match the artist's actions to changes in the music. - Feedback was generally positive but suggested adding cuts to one longer scene. The creators took this feedback and edited the scene accordingly. - New media technologies were used throughout the construction, from the initial planning stages to the final evaluation. This included filming with cameras and editing footage in Final Cut Pro.

1. Evaluation
Libby Rowe

2. 1. In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?

3. - When first planning our music
video we wanted to experiment - We wanted to use the
with the codes and conventions weirdest props that you might
by twisting them and blowing find in a music video, this
them out of proportion. would include, a confetti
- We decided upon and intertextual cannon, tea cups, flowers and
reference from the sound of pearls, forty style hats,
music; when Maria is dancing on colourful outfits, unique
the top of the hill and twirling settings. This was mainly to
around on the spot. We had show the craziness of the
filmed this part of the video but in artist but yet the uniqueness.
the end we decided that we were - We used mainly the
not going to use it. However we juxtapositioning of the artist,
did film her from a worms eye this was most important area
view twirling around in the same for us, as parts of the song are
sort of manner which we have very quiet then suddenly get
linked to the sound of music and loud. This meant that all of
the scene mentioned. her action, clothing, locations
- We knew from the beginning that etc. where thought about
we wanted to do a very up beat before filming could continue
song that everyone recognized as we had to make sure that it
when they heard it. We wanted to all fit with the music
be very extravagant and artistic
with this music video, we didn’t
set ourselves any limits.

4. We wanted her character to come across in a
certain way, almost as if she has a split
personality.
One of these personalities is the quiet loving
side which we see when the music becomes
slow and quiet, we see this in her costume,
her acting and her props. We made sure that
she was wearing light colours, that do not
hurt the eyes.
However the other side of her personality is
completely different as it is what you could
say a little bit crazy, as we are trying to show
that she has gone mad with love and that she
cannot be with the one she loves. We once
again have shown this through her clothing,
location, props and also in her location.
We knew straight away what time of person
we wanted our artist to be as it would enable
us to get across our own artistic creativity
within her.
The actor that we chose we were very sure
on as she had studied drama and also filmed
a music video of her own before so she knew
what we needed to do and what she needed
to do.
No matter how hard we tried to go against
the codes and conventions or twist them as
much as we could I feel that we still made a
music video fit the codes and conventions
and a real media product.

6. 2. How effective is
the combination of
your main product
and ancillary texts?

7. With this poster I wanted it to look
fun and to show off the artist. The
text that I have used is sophisticated
but also it gives a sense of fun and
quality to the poster. I have put on all
the necessaries on the poster such as
the ‘HMV’ logo, the ‘Rough Trade’
logo, ‘DVD’ logo, Facebook logo and
the Twitter logo.
This is all to promote the album and
to show that we are very conscious of
getting all of the technology right and
promoting it in all the right places.
You can also see that there is coming
out date so that whoever sees this
poster and finds that they are drawn
to it can go and buy the album when
it comes out.

8. With my digi pack I wanted it to look fun seeing as the artist that we had chosen along with the
song was outgoing and vibrant . You can see that some of my panels are hand drawn, these have
come from my draft but have been made more vibrant on Photoshop. I have used out logo which
is the dove holding the flowers and all the necessary logos that I needed.

9. When doing my digipack I wanted it to look
colourful and busy and I always kept in
mind ‘Mika’ and his digipack design.
You can see from Mika’s design that he has
done a cartoon style which inspired me
when doing my drawings and deciding to
put them in my final design.
The two examples that I have put from my
digipack are to show the drawing and
cartoon style that I wanted to incorporate
with the dove and the flowers. Along with
the colour on the ‘It’s oh so quiet’ panel.
It is vibrant and colourful and once again I
feel that this really showed the type of
artist that we were trying to get across.
My digipack shows the type of artist that
we have as it is vibrant and different.
It was vital that the digipack incorporated
different elements of the music video and
the artist to make sure that when someone
saw the pack that they knew what kind of
music it was and so it would visually entice
them to buy it.

10. 3. What have you
learned from your
audience feedback?

13. When reading the feedback that
we go not only from the internet
but also from our peers in lesson,
we went back to the final cut pro
edit and we changed the things
that were suggested.
There was one scene which was
suggested that we put other cuts
in it so that it doesn’t go on for
too long which we were not too
sure in changing as we really
liked it the way it was. In the end
we decided that we would put
more cuts into so that it wasn’t
too long and boring.
Our initial feedback was very
positive and many people said
that they enjoyed it thought that
it had lots of key features in.

14. 4. How did you use new media
technologies in the construction
and research, planning and
evaluation stages?