The document discusses audience research for a music video for a heavy metal band. The target audience wants the video to include a narrative focused on the band, live performance footage, equal focus on all band members, and scenes besides just performance. They also want the video to be in color and deviate from mainstream conventions with a clear representation of the band's image. Suggested locations for filming include abandoned warehouses, dilapidated buildings, and outdoor industrial areas that convey a mood of decay.