The document discusses the conventions and techniques used in designing a music magazine as part of a school project. It describes researching real music magazines to identify typical design elements like layouts, color schemes, and photo styles. It discusses applying many of these conventions to the school project magazine, such as using three columns on the contents page and pull quotes on covers. However, it also discusses challenging some conventions by using an alternating color column layout and brick wall backgrounds for photos. The document reflects on how analyzing real magazines helped inform the design of the school project magazine.