The document discusses the effectiveness of combining a music video, album, and magazine advertisement to promote an unsigned artist. It states that music videos are primarily used to promote music sales by allowing viewers to connect with a song. A magazine advertisement promotes the artist and informs people when and where to purchase the song. Producing an album gives the artist a chance to gain more popularity if people enjoy the promoted song. The combination of these promotional materials provides exposure through different mediums, with the potential to help an unknown artist become more well known and successful.

1. Daniella Lawrence Question 2
A2 Media production
How effective is the combination of your main product and ancillary text?
Using the combination of a music video and digipack containing an album and
magazine advert is an effective method in trying to promote an unsigned artist or a
song that is unknown. Music videos are primarily made and used as a marketing
device intended to promote the sale of music recordings, this is as they allow viewers
to come to terms with the song and put an image to it instead of just hearing the song
alone. The use of a magazine advert promotes the artist by showing people when the
song will be released and where you can go to purchase it. Having a chance to
produce an album puts an artist a step ahead as if people enjoy listening to the song
that has been promoted there is a high chance that they would then purchase and listen
to the album. This means that the artist would then become well known and become
more and more popular.
When designing my album cover I decided that having a black background with an
image and colour with glitter would be more effective than trying to put other images

2. Daniella Lawrence Question 2
A2 Media production
on a background that wasn’t completely black. In order to change the background of
my chosen photograph I had to use Adobe Photoshop CS4 to cut around the image
and transfer it onto a plain back background, I then looked for images of paint
splashes on the
The use of bright, neon colours has
been a constant theme throughout our
media production. Having a black
background creates a sleek look,
however, by adding hints of bright
colours reinforces the pop genre that
our video belongs to. The circle design
of my background came from the
internet as I wanted to have bright
colours with circles or stars. I then
designed stars and added them around
the advert to make it look more
occupied.
At the planning stage of our production we
decided that we wanted to have a lot of glitter
within the production and very bold, eye-
catching colors that would automatically draw
the attention of our audience and especially
help them identify with the genre. Throughout
our music video we used a variety of styles as
we wanted to keep to the conventions of pop
videos. We also wanted to make our artist
very glamorous as this is also something that you see within pop videos.

3. Daniella Lawrence Question 2
A2 Media production
When I was editing our video, I tried to make use of many close-ups as it is a key
feature of pop videos, showing confidence of the artist and showing facial
expressions, producing meaning for the viewer. Using a variety of shots within the
production was something I thought would be effective as it keeps the viewer
entertained, instead of just using basic shots.
When designing my album cover I decided
that having a black background with an image
and colour with glitter would be more
effective than trying to put other images on a
background that wasn’t completely black. In
order to change the background of my chosen
photograph I had to use Adobe Photoshop
CS4 to cut around the image and transfer it
onto a plain back background, I then looked for images of paint splashes on the
internet as I wanted to have splashes of colour on the cover as I felt this would
illustrate the pop genre of the album.
When conducting my research, I looked at the
way Lady Gaga had been promoted as her work
had a major influence on our production as she
is a well known pop artist. As an artist, Lady
Gaga has produced a few albums that have been
very successful; she also has many music videos

4. Daniella Lawrence Question 2
A2 Media production
that are very interesting and entertaining to watch, although she was an inspiring
example throughout our production we still tried to keep our ideas as original as
possible. When producing our music video, we followed the conventions of using
bold make up and costume changes; however, the style of make up was quite unique
because it was quite unusual. Choreography was something that we used a lot in our
production as it is a key convention of pop videos as they tend to be very performance
based, even though we used back up dancers within our production, our main focus
was on the performance of our artist.
If our music video was to be put on market I think it would be successful as it has
followed the conventions needed to be classed as a pop video but also differentiates
from that already on the market. I came to this conclusion as throughout our video we
have used shots that keep the viewer wanting to watch; we have experimented with
shots and different effects creating meaning for the viewer. For example we used
unusual shots like the 360 rotation and the panning around the artist. Our production
is something that would appeal to a wide audience, containing people of a variety of
ages as pop music is something that many people listen to and enjoy.