The document provides details about Jamie Mellors' process of finding a client and creating a booklet for a vegan restaurant called Goji in York. Jamie had difficulty finding a client initially but was able to take on a project from Goji to create a booklet of witty quotes from the chef. Jamie met with the client Wendy to discuss design ideas and received feedback. Jamie created graphics and layouts for the booklet pages, being careful not to infringe copyright. The client did not provide all requested materials so the booklet remains unfinished.

1. Goji Booket Evaluation
Jamie Mellors

2. This is how I would structure my email to potential client.

3. Finding a Client
My initial instinct when looking for a client was to find something I am interested in. I
followed this up by looking for small, local bike shops in York. I enquired with a few
shops including “Your Bike Shed”, “The Bike Rescue Centre” but I finally got he most
interaction with the “Get Cycling” project in york. I spoke to the head of volunteering
on the phone, there was several emails back and forth to no end. I also emailed the
Railway Museum, The Press and The local Radio as I thought it would be able to offer
something more than the usual shop/restaurant client.
In the email that I sent out I described the types of work that was most suited to my
skill set. I felt graphic design/page layout was my strong suit although I also offered a
service in photography.
After the period of time up until the point that production was due to being I was still
without a client. I was able to make use of a pre-existing offer that had been issued by
the owner of a vegan restaurant in York. The restaurant's name is Goji and the task set
is a small booklet that is made up of “witty quips” that the chef who works there had
come up with.

5. First contact with the client

6. Following on from this initial interaction with the client I organised to have a meeting to
discuss what they wanted from the project. Certain information was lacking in the brief
that I needed to know. Such as what the booklet will be used for once completed and
specific typeface ideas.

7. Meeting with the Client
I met with the client at the restaurant…
We discussed in detail how the general appearance of the booklet would look. We agreed
that it was important to project a very casual and informal feeling to the customer. From a
selection of fonts that is had brought as a demonstration Wendy selected a one that took her
fancy. I have implemented this font on the front cover. We also covered the backgrounds an
layout of the booklet. I suggested a wood texture as a background which she agreed was a
good idea. She was very keen for there to be graphics and accompanying visuals to bring the
quote to life. This set up seamed appropriate to have one quote per page to allow a high level
of attention to be paid to the construction of the page and the quote. The booklet would be
6-7 pages long a come in multiple releases (in theory) I have created the PT.1 version of the
booklet within college time. Wendy also said that she would like to background information
and contact the the booklet and who mark is. Therefore on the back of the booklet I have
included a space for small paragraph about Mark, we agreed that Wendy would email me this
block of text. To connect the booklet to the restaurant I offered to include to Goji logo on the
back page.

8. As Wendy and Mark suggested in our meeting I
found some pictures of Mark skiing on his FaceBook
profile. There image selection was very limited the
one below was in the best quality (in terms of noise,
lighting and resolution) and was the most
appropriate.
Using Photoshop I was able to adjust the image to a
reasonable quality that also fits with Wendy’s
description of the booklet.

9. I found a wood texture background on a copyright free website. It is very important
that the image is copyright free as one that is not can be faced with legal action. It
was also discussed in the meeting if the wood textured background idea lined up
with Wendy’s idea of the booklet, she described how she would like it to appear
and I chose an appropriate design.

10. I sent this front cover to Wendy for her
to have an idea of how the booklet was
shaping up. It also gave her the
opportunity to determine if anything
needed to be changed/heading in the
wrong direction.

11. Wendy was particularly keen in our meeting to include various graphics in my work. This is
showing the production of one of the elements of the first page. The components come
together to create a full page. By using this method I was able to fully avoid any risk of
copyright infringement. It also meant that the booklet could be completely original and
unique.

12. This page shows the progression of creating the graphics used in the booklet. This specific
one has been made using only the shape tool. Making the graphics myself ensures that no
copyright infringement occurs. In the meeting Wendy was keen to get the point across
that some illustrations should be included

13. On the left is a page completed with the text suggested by the client. I felt the text did not
offer enough manipulation and therefore was difficult to stylise to fit the quote and the
graphic. My proposed alternative is on the right. By using this typeface I could enlarge and
adjust the ratios and boldness of words. This typeface was bolder as well which allowed
the text to be clearer and standout more on the background. I had the idea to use a drop
shadow behind the text to give the impression that the text is sitting on the background.

14. I began production without a digital copy of the goji logo. I found one online while I
waited to receive a digital copy from the client. Wendy sent the logo through
allowing me to include the official and high resolution version.

15. This back page is a template currently. I am
waiting on a reply from Wendy regarding some
more images to include and a small block of
text about Mark. As we left it she was going to
send through a small description about who
Mark is and what he does. I have reused the
same polaroid photo on every page where a
picture is included this is only get a feel for the
page layout. Without any further images being
sent through for the client I might be forced to
leave the booklet unfinished. For several
weeks I have not had any replies from the
client.

16. Wendy said she wanted the font to really
match up with the illustrations. I have chosen a
highly adaptable font that can change in size,
thickness and other alternatives such as
boldness, distance between lines. The font is
highly adaptable which is well suited to the
challenge set. The word “camouflage” is a good
example of how the font can mirror the
content of the word, sentence and illustration.

17. Copyright
The content of the booklet is existing because of the quotes that have been said by Mark,
the chef. This means that we will not infringe copyright laws in this area of the booklet as it
is work that has come internally from the project. The area this is most likely to breach
copyright law is through the graphics that I have used. I have made the graphics through
combinations of shapes that I have put together and real objects that I have rotoscoped.
For example the graphic of the lemon being squeezed is an image taken from Google.
However I have been careful to edit and adjust the image enough that it is no longer the
work of the person who took the picture. All that remains is the shape from the original
picture. I also take care when choosing images I use to ensure that they have not been
specifically listed for non-professional use. This is something I must look out for when
finding and downloading fonts online. Da Font is the go to website for fonts. Fortunately a
font will say if it is or is not available for professional use. I was careful to check this before
showcasing them to my client (Wendy). I gathered a list of fonts based on her description
in the brief. She said that she liked one of them as would like it including, this font is called
“Luna” which was listed for professional use. This font appears on the front cover. The font
in the rest of the booklet is not taken from the internet. I used the font named, “Cooper
Std” which comes preinstalled with photoshop.