Evaluation (after)
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Jessica created a music video for the song "One Day" by Bakermat, which mixes Martin Luther King Jr.'s speech with jazz and house music. The video features two girls who are best friends and shows them enjoying their youth rather than focusing on the future. Scenes were chosen that matched the fast tempo of the song, such as fast-paced activities. Effects like mirroring and slow motion were used to match the upbeat mood and show the protagonists dancing to the music. While simple, Jessica feels the video conveys the message of bringing people together and focusing on the present over the future.
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question 2
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed a unique perspective. Key elements discussed include starting with the lonely lead actor, incorporating locations, costumes, and scenes showing the relationship develop between the actors. Lyrics were also featured to connect to the music and story.
In what ways does your media product use
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed uniqueness. The summary highlights key elements of the video like locations, costumes, and lip syncing to connect to the lyrics and story of a lonely man finding love.
Media Evaluation
The document summarizes audience feedback received on a student's music video project. Key points:
- The audience enjoyed the storyline, narrative, and Grace's performance as the ballerina. Shots using different camera angles fit well and added pace.
- Feedback led to recasting the lead role, "Isabel Beau", twice until settling on Jess, whose performance was an improvement but some felt she did not fit the stereotypical pop star image. Others appreciated her unconventionality.
- Jess's emotions and performance strengthened in upbeat parts of the song, relating to a theory of polysemic meaning, though this was unintentional.
- Outdoor filming locations were tried but did not work
Media presentation
The document provides an evaluation of a music video created by the author. It summarizes the key elements of the music video including the representation of the artists as typical teenagers in the pop-punk genre, the garage setting for the band performance, costumes chosen by performers to look natural, fast editing and camerawork during the performance, and a narrative that follows the song's lyrics about a breakup. The genre is identified as punk-pop based on the garage setting and instruments played, and characters are introduced through the narrative rather than individually.
Music video ideas
This document outlines three potential ideas for a music video for the song "Sexy Lady" by Jessie J. Idea 1 involves different shots of girls miming the song with a focus on what makes them feel like a "Sexy Lady". Idea 2 has one main singer and follows a girl's journey as she gains confidence throughout the day. Idea 3 is a common convention of a dance performance/singing mix to encourage the audience to dance along. Each idea provides details on the cinematography, editing, sound, and mise-en-scene elements that would be used.
Andrew goodwin’s theory
Andrew Goodwin's theory outlines six characteristics commonly found in music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Close ups of artists/recurring motifs, 5) Voyeuristic treatment of women, 6) Intertextual references. The document discusses how a music video project will apply these characteristics, such as showing a guitarist to represent the genre, matching visuals to lyrics, and changing scenes based on the music's emotion. Inspiration came from other artists' music videos.
Evaluation
The document summarizes an evaluation of a music video created for the song "Move It 2 the Drum" by DJ Chuckie. The music video takes a non-conventional approach for the genre by including a comedic narrative storyline about a janitor named Jignesh who dreams of becoming a DJ. It contrasts Jignesh's dull reality with his colorful dream sequences through different filming techniques. Audience feedback found the unique storyline and visual elements appealing but suggested including more shots of Jignesh's reality to clarify the dream aspect. Overall, the feedback helped the creators understand how to better link elements between the music video and ancillary materials to clearly convey the theme.
Analysis Same Vids
The document analyzes and summarizes several music videos. It discusses the production elements, narrative techniques, and artistic qualities of videos by Chase and Status featuring Kano and Plan B, Nneka, Macy Gray, and The Noisettes. Common themes across the videos included a soulful feel, focus on the artists' performances, use of tracking shots and close-ups, and incorporation of vintage aesthetics.
A2 Evaluation Question 1
In what ways does your music promotional package use, develop or challenge forms and conventions of existing music promotional packages?
Music video research
At the beginning of the music video, a long shot establishes the singer alone, while a close-up shows her facial expressions of emotion. This sets the lonely scene that corresponds to the song. The beautiful natural setting matches the song's beauty without distracting props. As the video progresses, the lighting dims to match the emotional tone of the song. Musical instruments playing enhances the heartfelt feeling, though repetitive camera angles may bore viewers toward the end. The analysis compares this video to others of different genres.
Textual Analysis 3
1) The music video for Clean Bandit's song "Rockabye" tells the narrative of a single mother who works as a pole dancer to support her child.
2) Various camera shots and lighting techniques are used to portray the mother's struggle and confinement to her job.
3) The lyrics and visuals are closely linked, conveying the mother's care and dedication to providing for her baby.
In what ways does your media product use
The document summarizes the production of a music video for an EDM song. It discusses how the creator researched EDM music video conventions to incorporate themes and styles. While the video did not fully conform to conventions, it showed unique elements like telling a story line through changes in emotion, color, and location. Key elements discussed include an opening shot of the lonely main actor, lyrics displayed during the chorus, romantic scenes between actors at the beach and in bright sunlight, and an ending shot panning to a drawn love heart in the sand with a bold title.
Media presentation
The document provides an evaluation of a music video created by the author. It summarizes the key elements of the video including the representation of the artists as part of the pop-punk genre, the garage setting to portray an authentic punk scene, the casual costumes to seem natural, the editing and camerawork to keep the audience engaged, the 50% performance section showing the band playing along to the song, and how the narrative follows the lyrics to relate to the audience. It also discusses how the genre of punk-pop is suggested through the setting and instruments played.
Evaluation
Jessica Williams created a pop music video for her song "I Need This Space" that challenged conventions of typical pop music videos. She shot the entire video in one location, Heaton Park, using different areas within the park. The video alternated between narrative and performance-based scenes. It also featured direct eye contact with the camera during performances to break the "fourth wall." Feedback from audiences preferred a mix of narrative and performance elements along with slow-paced editing. Jessica used various media technologies like Adobe Premiere Pro, Photoshop, and YouTube in constructing, planning and evaluating her project.
Analysis of the music video
The music video for "Diary of Jane" by Breaking Benjamin contains three narrative strands that are intercut throughout the video in a non-linear fashion: 1) the band performing, 2) Jane in her metaphorical purgatory, and 3) Jane's brother. Various filming and editing techniques like framing, mise-en-scene, opacity, and chroma key were used to stylistically portray the narratives and emphasize themes like isolation, masculinity/femininity, and a dreamlike/distorted feel while hiding the overall storyline. The editing process focused on syncing cuts with the music's pace, beats, and lyrics to create intended effects.
Evaluation
The document provides feedback on a student's media project involving a music video for the song "Move It 2 the Drum" by DJ Chuckie. The summary is:
The audience enjoyed the creative and humorous narrative storyline of the music video. They felt the focus on visuals and the main character's journey through his dream sequences was effective. However, some felt more reality shots were needed for clarity. The ancillary materials like the digipak and advert were seen as professionally done while maintaining the nightclub theme throughout. Overall, the project was successful in entertaining the audience though some changes to the advert design were suggested.
Media Video Analysis
The document provides summaries of three music videos:
1) Michael Jackson's "Thriller" from 1984, known for its 14-minute horror-themed video considered one of the greatest of all time.
2) Christina Aguilera's "Dirrty" from 2002, which featured sexually suggestive content and changed her image from "girl next door."
3) Beyonce's "Listen" from 2006 for the film Dreamgirls, a emotional ballad emphasizing the relationship between the sad lyrics and Beyonce's facial expressions.
Media Video Analysis
The document summarizes and analyzes three music videos:
1) Michael Jackson's "Thriller" from 1984, noting its 14-minute runtime and relationship between lyrics and visuals depicting horror themes.
2) Christina Aguilera's "Dirrty" from 2002, which featured sexually suggestive content and changed her image from "girl next door."
3) Beyonce's "Listen" from 2006 for the film Dreamgirls, showing her emotional performance and use of scenes from the film intercut with her choreography.
Music video analysis
This document provides an analysis of the music video for the song "Maybe Tomorrow" by the band Stereophonics. It discusses various technical and artistic elements of the video, including its black and white retro style, camerawork, editing techniques, use of diegetic and non-diegetic sound, and how the video relates to the lyrics and mood of the song. It analyzes how the video portrays the lead singer Kelly Jones as lonely and struggling with the pressures of fame, relating this to lyrics in the song. It also notes how the video focuses heavily on close-ups of Kelly Jones to promote him as the artist, in line with record label demands.
Question 1 evaluation
The document discusses the codes and conventions of electronic dance music videos and how the student's music video project incorporates and challenges some of these conventions. It follows conventions such as using slow motion shots, matching edits to the music pacing, low lighting, and close-ups of the artist. However, it challenges conventions by incorporating all three common music video types (narrative, concept, performance) into one video. The student aims to create a personal feel through the relationship portrayed and uses flashbacks to tell a disjointed narrative that engages the audience. Color grading also develops the main character from an initial cold state to one of rage.
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Y1 media music video production media learner assessment submission declaration
This document contains a learner assessment submission and declaration form for Jessica Grundy. It lists the evidence Jessica has submitted for assessment of tasks related to a music video production unit. The evidence includes blog posts analyzing a music video, generating ideas, outlining job roles and equipment budgets, documenting pre-production, a production photo diary, post-production work, and a reflective evaluation. Jessica signs the declaration confirming the work as her own.
Evaluation (before)
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Music video purposes work sheet 1
Catfish and the Bottlemen were signed to two different record labels, first Communion Records then Island Records. Signing to multiple labels helped promote the band and generate income for both the band and the labels. Island Records promotes the band through their website, by selling the band's merchandise and music, and by funding tours worldwide to build the band's audience and fame. Having a large online following and selling band-branded merchandise across different outlets extends the band's reach and the labels' opportunities to profit from the band's success.
Evaluation
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Jessica grundy cv
Jessica Grundy is a first year media studies student at Salford City College seeking to further her education at Salford City Academy 6th Form. She has work experience at McDonald's and enjoys creative and media activities. Jessica is an independent worker who has participated in enrichment activities and earned qualifications including GCSEs, BTECs, and the Duke of Edinburgh Bronze Award. She references her previous teachers and seeks part-time work.
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
Script
The document describes a script involving 7 characters from a family drinking different varieties of Coca-Cola. A younger girl spills her Coke can, causing it to fizz up and everyone to laugh. Teenage boy and girl then start shaking their Coke cans playfully as mum shouts at them. Nana and grandad join in by throwing Coke everywhere, leading to an impromptu Coke-throwing fight between the family members. The script aims to show the refreshing feeling of Coca-Cola during summer.
Db8 jobs, working practices and contracts
This document provides the details and requirements for an assignment on jobs, working practices, and contracts in the UK radio industry. The assignment tasks the student with creating a blog covering 4 job roles in radio and other media industries, describing the duties, career paths, skills, training, salaries, conditions, contracts, and examples of job adverts for each. The student must also create a blog post on the regulatory bodies OFCOM, PRS/MCPS, and ASA and legal and ethical issues in radio. The assignment aims to comprehensively explain the effect of employment contracts on roles and practices in the UK media industry with clear examples and terminology. It provides grading criteria mapping assignment tasks to learning outcomes and standards of pass, merit,
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
Job roles
The document describes various job roles in film and television production. A producer comes up with ideas and oversees projects. A director works with the producer to realize the creative vision. An assistant director helps manage practical aspects so the director can focus on the creative work. Actors portray characters in a production. Health and safety roles ensure no one is exposed to risks on set.
Db7 radio industry new technologies assignment brief
The document provides an assignment for an undergraduate course on the radio industry. The assignment asks students to create three blog posts describing new technologies in the UK radio industry. Specifically, the blog posts must cover:
1) Digital technologies like DAB radio, its benefits, and issues around transitioning to digital formats.
2) Distribution technologies like podcasts, on-demand content, and how independent producers distribute content to radio stations via the internet.
3) Reception platforms that listeners can use to access radio broadcasts, including devices, streaming, on-demand listening, and podcasting.
The assignment aims to help students understand developing technologies in the UK radio industry. It provides grading criteria for evaluating their work
Risk assessment form
This document provides a template for conducting a risk assessment for a film opening title sequence shoot. It involves identifying hazards, who may be harmed, property that could be damaged, existing risk controls, and determining a risk level. Several specific hazards are identified for different scenes, such as actors getting injured. Controls like performing on a soft surface are noted. The risk assessment chart defines risk levels from extreme to low based on likelihood and consequences of hazards.
Checklist
This checklist contains tasks for a project including an explanation of job roles and their opinions, using a risk assessment template from a previous assignment, rotating storyboards, and taking photos of a filming location.
Risk assessment form
This document provides a template for conducting a risk assessment for a film opening title sequence shoot. It involves identifying hazards, who may be harmed, property that could be damaged, existing risk controls, and assigning a risk level. Potential hazards include actors getting hit by a car during filming, injuries while performing stunts or dress-up scenes, and medical emergencies. Controls such as wearing high-visibility clothing, performing on soft surfaces, and having first aid available are identified. The risk assessment is used to determine if further action is needed to improve safety.
Music video production mood board
The document discusses the production of a music video mood board. It outlines that the video will feature a variety of camera angles including close-ups, mid shots, and establishing shots. The settings will either be inside a house or outside, depending on weather conditions. Props will be limited to a car, music instruments, and stools due to budget. Costumes will be normal day or night wear rather than revealing clothing. The genre will be pop or R&B, focusing on R&B imagery. Lighting will use a high key technique stereotypical of those genres. Shots will be varied to hold audience interest without a narrative.
Music video script final draft by carla & jess
This music video script is for the song "One Day" by Bakermat. Over the course of the 3 minute 30 second song, the script shows a group of children portraying their dreams and aspirations through costumes and actions while lip syncing to Martin Luther King Jr.'s "I Have a Dream" speech. Close-up and long shots are used to showcase each child individually and in groups as they mime lyrics and engage in activities representing future careers such as dancing, drum playing, and gymnastics. Footage from King's actual speech is also incorporated into the video.
Assignment brief
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of revenue, funding limits, and licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment criteria align with learning outcomes on understanding organizational structures and ownership patterns in the UK radio industry.
Music video purposes work sheet 1
The document analyzes the purposes and benefits of music videos for the band Catfish and the Bottlemen and their target audience. It discusses how being signed to two different record labels, Communion Records and now Island Records, helps promote the band and generate income for both the band and the labels. Island Records further promotes the band through their website, tour diaries, international tours, radio play, and merchandise sales, which extend their audience and opportunities. Having over 22,000 YouTube subscribers also helps promote the band. A record producer's strategy is to build an audience for a band they believe has potential to be successful and profitable for the label.
Music video purposes work sheet eliza doolittle
The music video for "Big When I Was Little" by Eliza Doolittle benefits both the artist and her record label, Parlophone Records. Parlophone Records promotes Eliza Doolittle through the music video in order to increase her popularity and fame, which leads to more sales and profits. The video advertisement at the end stating the record label's name promotes Parlophone Records. Additionally, the record label uses social media, apps, games, live events, and merchandise to further promote their artists and extend their income sources. This synergy between Eliza Doolittle's music and online presence, along with Parlophone Records' promotional strategies, increases awareness of both the artist and the label.
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Evaluation (after)
- 1. Jessica Grundy Evaluation For my musicvideofinal edit,mychosensongwas byan artist calledBakermatandtheirfamous songOne day. Bakermat’ssongfeaturedlyricsfromMartinLutherKing’sfamousspeech,whichwas remixedwithjazzandhouse music. The songisaboutbringingpeople togetherof all ages,genders and ethnicitygroups. The songwasa fairlyhardgenre to filmfootage forasit fell underthe deep house andjazz genre.WhenresearchingIfoundthatthisgenre stereotypicallyfeaturedupbeatand happyscenesusuallyof the protagonistdancing. The narrative of mymusicvideoisabouttwo girlswhoare bestfriendsandhave dreamswhenthey grow up.The footage showsthat eventhoughtheyhave dreamswhentheyare oldertheyare not reallyfocusingonthatrightnow butare justhavingfunand enjoyingbeingyoungandbeingbest friends.Ithinkthe songgoeswiththisfootage because some areas of the songare fastpaced, however, the lyricswithhelpfromthe footage tell the viewer astory. Whenlookingbackat my musicvideoIcan evidentlyseethe cameratechniquesIhave usedand featuredinmyfinal edit,suchas;variousmidshots,close ups,longshots,Etc. I chose these typesof camera techniquesbecause theyare commonlyusedandIthinkworkverywell inmymusicvideo. Whenworkingwiththisgenre itwasverydifficulttofilmscenestomatchthe musichowever,we decidedonfastpaste scenesasour chosensongfeatureda fasttempo. However,anotherqualityIlikedaboutmyfootage wasthe contrastof coloursthat wasfeatured.I feltthatthe moodof the songwasupbeatand happytherefore,wantedtoshow the same thingin the footage andfeltthat the contrast of colours didthisveryeffectively. Although,Ididn’thave to editthe contrast as itwas naturallyfilmed.Ialsofeel, notonlydoesthe contrasthelpwiththe mood of the song, but alsotellsyouvisually whothe cameraisfocusingonand whothe protagonistsare.
- 2. Throughoutmymusicvideo,Idecidednottoadd any transitionsthataffectedthe waythateach piece of footage changedtothe next.I decidednottouse any effectstodothisbecause Ifeltthat it wouldhave changedthe moodof my songand wouldn’thave made it very effective. Also,Ithink withoutthese transitionsitchangessmoothlyto the nextscene withoutoverdoingit butmakingthe footage lookmore natural andlessedited.AnotherthingIdecidednottochange wasthe orderI originally putmy footage informydraft musicvideo, asI reallylikedthe placementasI feltittolda storyabout the two protagonists. Although,tomake mymusicvideoeffective Idecidedtotryand use effectsthatI thoughtwould interpretthe meaningandthe moodof the song.Therefore,Ichose to use the mirroreffectwhichI decidedtoonlyuse on3 piecesof footage. Idecidedtouse this effectasI feltitwentreallywell withthe genre of the song and gave ita reallyupbeatfeeltoit.AnotherreasonIchose thiseffect was because itevidentlyshownwhothe camerawasfocusingonand whatthe protagonistsare doingthroughoutthe scenes. AnothereffectIdecidedtouse throughoutmymusicvideowasthe slow motioneffect,onmultiple slidesIsetthe slowmotion to50%. I didthisso itwentat the same paste as the musicand didn’t influencethe mood inanywayandalsothishelpedyou evidentlysee whatthe twoprotagonists were doingineachscene.Where the jazzmusicwas beingplayedIactivatedthe slow motioneffect, so like otherstereotypical musicvideos,the twoprotagonistsare portrayedasdancingtothe music. Otherstrong points,Ibelieve wasthe use of zoomshotsand panshots I includedthroughoutthe musicvideo.A lotwas featuredduringthe musicvideoandIthinka good use wasusedas it made it veryeffective.Ibelievethese usesmade the musicvideoveryeffectivebecauseyousee alotof movementratherthanjustbeingstoodinone place yougot to see a lotof the location,whichis invitingthe viewerin. On the otherhand,a weaknessIfeel thatcouldbe improvedwouldtobe toinclude afew more effectsasI feel thatmymusicvideoistoosimple eventhoughitgivesoff the messagethatIwant it too; whichisbringingpeopletogetherandtofocus andnow insteadof worryingaboutthe future. An improvementthatIwouldhave likedtomake wouldhave been toincludethe rewindeffectasI
- 3. feltthatit wouldhave made mymusicvideomore effective andwouldhave helpedmake mymusic videolooklesssimple however,Idecidednottoinclude thiseffectasIfeltitwouldn’thave gone withthe genre of musictherefore,notmaintainingaupbeatandhappymoodfrom the song. Overall,Iam happywithmyfinal musicvideoasI feel eventhoughitdoesn’tinclude alotof effectsI still feel asIf itisa strongpiece of workbecause itgivesoff the moodand storythat I want itto, howeverIdofeel some improvementscanbe made but don’tfeel theyhave tobe made.