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Lux
Lux soap was launched in India in 1929 and is now the largest personal wash brand in the country with 15% market share. It was first marketed through endorsement by Bollywood film stars in the 1960s and continues to use celebrity endorsements today. Lux offers a range of products beyond soap, including body wash, shower gel, and cream bath soap. The brand aims to increase its rural market penetration and grow its market share further.
Brand Management: Micromax
The document discusses Micromax, an Indian mobile phone manufacturer. It outlines Micromax's product evolution, pricing strategies, unique strategies, supply chain, distribution approach, manufacturing, dealer management, service centers, R&D, SWOT analysis, past campaigns and strategies, brand ambassadors, current strategies, objectives, and online presence. The document provides an overview of Micromax's business and makes recommendations to further its success.
Value proposition for feature phones
1) The document discusses strategies for feature phones in India as smartphones increasingly capture market share.
2) It analyzes trends like declining feature phone prices and the launch of affordable smartphones.
3) The document segments the market and identifies desirable features for segments like senior citizens, workers, and urban youth. These include long battery life, loud sound, and limited internet access.
Godrej Branding strategies
A case study of Godrej to discuss the branding strategies..
Only FMCG sector is taken into consideration.
Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
Lux as a Brand
The document provides a history and overview of the Lux soap brand. It notes that Lux was first produced in the UK in 1899 and its trademark was registered in the US in 1900. Some key details include that Lux was launched in India in 1929 and the US in 1916. It became the best-selling soap brand worldwide and is purchased over 12 million times per day globally. The document discusses Lux's advertising, pricing, variants, promotions, packaging, celebrity endorsements, and SWOT analysis.
Lux branding strategies
Lux is a brand of toiletries introduced in India in 1929 by HUL. It is targeted towards females aged 16-35 from middle income groups. Over the years, Lux has positioned itself as the beauty soap of celebrities. It offers various variants containing ingredients like rose, almond oil, and fruit extracts. Lux endorses celebrities to appeal to customers' desire to emulate stars. It promotes brand awareness through advertising, product sampling, and contests that offer prizes to enhance customers' feeling of luxury and celebrity.
Lux (H.U.L.) positioning of Lux
Lux is HUL's beauty soap brand that is positioned as affordable glamour. It has been able to maintain market leadership in the toilet soap category with a 54.3% market share due to strong brand image, reliable quality, and widespread distribution network. Lux soap is purchased regularly by consumers for its association with celebrities and ability to beautify skin at an affordable price point. While it faces competition from internal and external brands, Lux continues to be the most popular bar soap in India due to high demand and emotional connection with consumers who expect it to make their skin beautiful.
Recommended
Lux
Lux soap was launched in India in 1929 and is now the largest personal wash brand in the country with 15% market share. It was first marketed through endorsement by Bollywood film stars in the 1960s and continues to use celebrity endorsements today. Lux offers a range of products beyond soap, including body wash, shower gel, and cream bath soap. The brand aims to increase its rural market penetration and grow its market share further.
Brand Management: Micromax
The document discusses Micromax, an Indian mobile phone manufacturer. It outlines Micromax's product evolution, pricing strategies, unique strategies, supply chain, distribution approach, manufacturing, dealer management, service centers, R&D, SWOT analysis, past campaigns and strategies, brand ambassadors, current strategies, objectives, and online presence. The document provides an overview of Micromax's business and makes recommendations to further its success.
Value proposition for feature phones
1) The document discusses strategies for feature phones in India as smartphones increasingly capture market share.
2) It analyzes trends like declining feature phone prices and the launch of affordable smartphones.
3) The document segments the market and identifies desirable features for segments like senior citizens, workers, and urban youth. These include long battery life, loud sound, and limited internet access.
Godrej Branding strategies
A case study of Godrej to discuss the branding strategies..
Only FMCG sector is taken into consideration.
Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
Lux as a Brand
The document provides a history and overview of the Lux soap brand. It notes that Lux was first produced in the UK in 1899 and its trademark was registered in the US in 1900. Some key details include that Lux was launched in India in 1929 and the US in 1916. It became the best-selling soap brand worldwide and is purchased over 12 million times per day globally. The document discusses Lux's advertising, pricing, variants, promotions, packaging, celebrity endorsements, and SWOT analysis.
Lux branding strategies
Lux is a brand of toiletries introduced in India in 1929 by HUL. It is targeted towards females aged 16-35 from middle income groups. Over the years, Lux has positioned itself as the beauty soap of celebrities. It offers various variants containing ingredients like rose, almond oil, and fruit extracts. Lux endorses celebrities to appeal to customers' desire to emulate stars. It promotes brand awareness through advertising, product sampling, and contests that offer prizes to enhance customers' feeling of luxury and celebrity.
Lux (H.U.L.) positioning of Lux
Lux is HUL's beauty soap brand that is positioned as affordable glamour. It has been able to maintain market leadership in the toilet soap category with a 54.3% market share due to strong brand image, reliable quality, and widespread distribution network. Lux soap is purchased regularly by consumers for its association with celebrities and ability to beautify skin at an affordable price point. While it faces competition from internal and external brands, Lux continues to be the most popular bar soap in India due to high demand and emotional connection with consumers who expect it to make their skin beautiful.
Brand Elements
The document discusses various criteria and elements that can be used to build brand equity, including memorability, meaningfulness, likability, transferability, adaptability, and protectability. It then examines specific brand elements like brand names and URLs, logos and symbols, characters, slogans, jingles, and packaging. Each element is described in terms of how it can enhance brand awareness, communicate benefits, and build relationships with customers.
Brand leveraging
The document discusses various brand leveraging strategies such as line extensions, brand extensions, stretching brands vertically, and co-branding. It provides examples of each strategy and discusses their advantages and disadvantages. Specifically, it explains that brand leveraging uses an existing brand to expand into new product categories or classes. This provides familiarity and positive brand perceptions for consumers. Line extensions add variants to an existing brand, while brand extensions use a brand name in a different product category. Co-branding combines two brands for a joint product.
Lux, dove & lifebuoy. marketing mix
This document discusses the marketing strategies of leading soap brands in India - Lux, Dove, and Lifebuoy. It outlines their segmentation, targeting, positioning, and marketing mix strategies. Lux targets urban consumers aged 16-40 and positions itself as the soap of film stars. Dove targets urban areas and positions itself as a premium "cream bar." Initially, Lifebuoy targeted males for health, but now targets families. The brands utilize various products, prices, placements and promotions in their marketing strategies.
Coca Cola Brand Positioning and Differentiation
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Lux report
This document provides information about a project report submitted by Harsh Patel and Sahil Shah to the SAL Institute of Management. The report examines the impact of celebrity endorsements on consumer buying behavior toward Lux soap. It includes sections on the institute certificate, declaration, preface, acknowledgements, and table of contents. The report will analyze Lux soap's marketing mix, product life cycle, integrated marketing communications, and conduct a SWOT analysis.
Coca Cola Case Study (NSAC - Boston University)
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.
Coca cola brand audit
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Brand Elements
This document discusses options and criteria for choosing effective brand elements to build brand equity. It outlines several brand element options including brand names, logos/symbols, characters/celebrity endorsements, slogans, jingles, and packaging. For each element, the document provides guidelines for effective use, examples of well-known brands, and considerations for designing, updating, or changing the element over time. The overall message is that choosing the right combination of distinct brand elements can help enhance brand awareness, associations, and positive consumer perceptions and feelings toward the brand.
marketing strategy of lux soap with reference to HUL
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
Coca Cola Presentation
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
Coca cola Presentaion
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Y1 media music video production media learner assessment submission declaration
This document contains a learner assessment submission and declaration form for Jessica Grundy. It lists the evidence Jessica has submitted for assessment of tasks related to a music video production unit. The evidence includes blog posts analyzing a music video, generating ideas, outlining job roles and equipment budgets, documenting pre-production, a production photo diary, post-production work, and a reflective evaluation. Jessica signs the declaration confirming the work as her own.
Evaluation (after)
Jessica created a music video for the song "One Day" by Bakermat, which mixes Martin Luther King Jr.'s speech with jazz and house music. The video features two girls who are best friends and shows them enjoying their youth rather than focusing on the future. Scenes were chosen that matched the fast tempo of the song, such as fast-paced activities. Effects like mirroring and slow motion were used to match the upbeat mood and show the protagonists dancing to the music. While simple, Jessica feels the video conveys the message of bringing people together and focusing on the present over the future.
Evaluation (before)
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Music video purposes work sheet 1
Catfish and the Bottlemen were signed to two different record labels, first Communion Records then Island Records. Signing to multiple labels helped promote the band and generate income for both the band and the labels. Island Records promotes the band through their website, by selling the band's merchandise and music, and by funding tours worldwide to build the band's audience and fame. Having a large online following and selling band-branded merchandise across different outlets extends the band's reach and the labels' opportunities to profit from the band's success.
Evaluation
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Jessica grundy cv
Jessica Grundy is a first year media studies student at Salford City College seeking to further her education at Salford City Academy 6th Form. She has work experience at McDonald's and enjoys creative and media activities. Jessica is an independent worker who has participated in enrichment activities and earned qualifications including GCSEs, BTECs, and the Duke of Edinburgh Bronze Award. She references her previous teachers and seeks part-time work.
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
Script
The document describes a script involving 7 characters from a family drinking different varieties of Coca-Cola. A younger girl spills her Coke can, causing it to fizz up and everyone to laugh. Teenage boy and girl then start shaking their Coke cans playfully as mum shouts at them. Nana and grandad join in by throwing Coke everywhere, leading to an impromptu Coke-throwing fight between the family members. The script aims to show the refreshing feeling of Coca-Cola during summer.
Db8 jobs, working practices and contracts
This document provides the details and requirements for an assignment on jobs, working practices, and contracts in the UK radio industry. The assignment tasks the student with creating a blog covering 4 job roles in radio and other media industries, describing the duties, career paths, skills, training, salaries, conditions, contracts, and examples of job adverts for each. The student must also create a blog post on the regulatory bodies OFCOM, PRS/MCPS, and ASA and legal and ethical issues in radio. The assignment aims to comprehensively explain the effect of employment contracts on roles and practices in the UK media industry with clear examples and terminology. It provides grading criteria mapping assignment tasks to learning outcomes and standards of pass, merit,
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
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Brand Elements
The document discusses various criteria and elements that can be used to build brand equity, including memorability, meaningfulness, likability, transferability, adaptability, and protectability. It then examines specific brand elements like brand names and URLs, logos and symbols, characters, slogans, jingles, and packaging. Each element is described in terms of how it can enhance brand awareness, communicate benefits, and build relationships with customers.
Brand leveraging
The document discusses various brand leveraging strategies such as line extensions, brand extensions, stretching brands vertically, and co-branding. It provides examples of each strategy and discusses their advantages and disadvantages. Specifically, it explains that brand leveraging uses an existing brand to expand into new product categories or classes. This provides familiarity and positive brand perceptions for consumers. Line extensions add variants to an existing brand, while brand extensions use a brand name in a different product category. Co-branding combines two brands for a joint product.
Lux, dove & lifebuoy. marketing mix
This document discusses the marketing strategies of leading soap brands in India - Lux, Dove, and Lifebuoy. It outlines their segmentation, targeting, positioning, and marketing mix strategies. Lux targets urban consumers aged 16-40 and positions itself as the soap of film stars. Dove targets urban areas and positions itself as a premium "cream bar." Initially, Lifebuoy targeted males for health, but now targets families. The brands utilize various products, prices, placements and promotions in their marketing strategies.
Coca Cola Brand Positioning and Differentiation
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
Lux report
This document provides information about a project report submitted by Harsh Patel and Sahil Shah to the SAL Institute of Management. The report examines the impact of celebrity endorsements on consumer buying behavior toward Lux soap. It includes sections on the institute certificate, declaration, preface, acknowledgements, and table of contents. The report will analyze Lux soap's marketing mix, product life cycle, integrated marketing communications, and conduct a SWOT analysis.
Coca Cola Case Study (NSAC - Boston University)
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.
Coca cola brand audit
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Brand Elements
This document discusses options and criteria for choosing effective brand elements to build brand equity. It outlines several brand element options including brand names, logos/symbols, characters/celebrity endorsements, slogans, jingles, and packaging. For each element, the document provides guidelines for effective use, examples of well-known brands, and considerations for designing, updating, or changing the element over time. The overall message is that choosing the right combination of distinct brand elements can help enhance brand awareness, associations, and positive consumer perceptions and feelings toward the brand.
marketing strategy of lux soap with reference to HUL
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
Coca Cola Presentation
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
Coca cola Presentaion
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
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marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
More from jessicagrundy98
Y1 media music video production media learner assessment submission declaration
This document contains a learner assessment submission and declaration form for Jessica Grundy. It lists the evidence Jessica has submitted for assessment of tasks related to a music video production unit. The evidence includes blog posts analyzing a music video, generating ideas, outlining job roles and equipment budgets, documenting pre-production, a production photo diary, post-production work, and a reflective evaluation. Jessica signs the declaration confirming the work as her own.
Evaluation (after)
Jessica created a music video for the song "One Day" by Bakermat, which mixes Martin Luther King Jr.'s speech with jazz and house music. The video features two girls who are best friends and shows them enjoying their youth rather than focusing on the future. Scenes were chosen that matched the fast tempo of the song, such as fast-paced activities. Effects like mirroring and slow motion were used to match the upbeat mood and show the protagonists dancing to the music. While simple, Jessica feels the video conveys the message of bringing people together and focusing on the present over the future.
Evaluation (before)
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Music video purposes work sheet 1
Catfish and the Bottlemen were signed to two different record labels, first Communion Records then Island Records. Signing to multiple labels helped promote the band and generate income for both the band and the labels. Island Records promotes the band through their website, by selling the band's merchandise and music, and by funding tours worldwide to build the band's audience and fame. Having a large online following and selling band-branded merchandise across different outlets extends the band's reach and the labels' opportunities to profit from the band's success.
Evaluation
1) The strengths of the music video include the contrasts in colors that were not edited and helped set the mood, smooth transitions between footage without effects, and effective order of video placement that told a story.
2) Effects used included a mirror effect to match the deep house genre and clearly show the protagonists, and slow motion to effectively show dancing that portrayed the jazz elements in the song.
3) A weakness was the lack of effects, though a rewind effect was considered but not used as it was deemed ineffective and mismatching for the genre.
Jessica grundy cv
Jessica Grundy is a first year media studies student at Salford City College seeking to further her education at Salford City Academy 6th Form. She has work experience at McDonald's and enjoys creative and media activities. Jessica is an independent worker who has participated in enrichment activities and earned qualifications including GCSEs, BTECs, and the Duke of Edinburgh Bronze Award. She references her previous teachers and seeks part-time work.
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
Script
The document describes a script involving 7 characters from a family drinking different varieties of Coca-Cola. A younger girl spills her Coke can, causing it to fizz up and everyone to laugh. Teenage boy and girl then start shaking their Coke cans playfully as mum shouts at them. Nana and grandad join in by throwing Coke everywhere, leading to an impromptu Coke-throwing fight between the family members. The script aims to show the refreshing feeling of Coca-Cola during summer.
Db8 jobs, working practices and contracts
This document provides the details and requirements for an assignment on jobs, working practices, and contracts in the UK radio industry. The assignment tasks the student with creating a blog covering 4 job roles in radio and other media industries, describing the duties, career paths, skills, training, salaries, conditions, contracts, and examples of job adverts for each. The student must also create a blog post on the regulatory bodies OFCOM, PRS/MCPS, and ASA and legal and ethical issues in radio. The assignment aims to comprehensively explain the effect of employment contracts on roles and practices in the UK media industry with clear examples and terminology. It provides grading criteria mapping assignment tasks to learning outcomes and standards of pass, merit,
Location review
This document provides images and context from the filming of a music video. It describes a field surrounded by houses that was used for filming due to its large open space and free access. Tripods were used throughout filming to capture clear and balanced shots, but handheld filming by Carla was deemed unsteady and unclear.
Job roles
The document describes various job roles in film and television production. A producer comes up with ideas and oversees projects. A director works with the producer to realize the creative vision. An assistant director helps manage practical aspects so the director can focus on the creative work. Actors portray characters in a production. Health and safety roles ensure no one is exposed to risks on set.
Db7 radio industry new technologies assignment brief
The document provides an assignment for an undergraduate course on the radio industry. The assignment asks students to create three blog posts describing new technologies in the UK radio industry. Specifically, the blog posts must cover:
1) Digital technologies like DAB radio, its benefits, and issues around transitioning to digital formats.
2) Distribution technologies like podcasts, on-demand content, and how independent producers distribute content to radio stations via the internet.
3) Reception platforms that listeners can use to access radio broadcasts, including devices, streaming, on-demand listening, and podcasting.
The assignment aims to help students understand developing technologies in the UK radio industry. It provides grading criteria for evaluating their work
Risk assessment form
This document provides a template for conducting a risk assessment for a film opening title sequence shoot. It involves identifying hazards, who may be harmed, property that could be damaged, existing risk controls, and determining a risk level. Several specific hazards are identified for different scenes, such as actors getting injured. Controls like performing on a soft surface are noted. The risk assessment chart defines risk levels from extreme to low based on likelihood and consequences of hazards.
Checklist
This checklist contains tasks for a project including an explanation of job roles and their opinions, using a risk assessment template from a previous assignment, rotating storyboards, and taking photos of a filming location.
Risk assessment form
This document provides a template for conducting a risk assessment for a film opening title sequence shoot. It involves identifying hazards, who may be harmed, property that could be damaged, existing risk controls, and assigning a risk level. Potential hazards include actors getting hit by a car during filming, injuries while performing stunts or dress-up scenes, and medical emergencies. Controls such as wearing high-visibility clothing, performing on soft surfaces, and having first aid available are identified. The risk assessment is used to determine if further action is needed to improve safety.
Music video production mood board
The document discusses the production of a music video mood board. It outlines that the video will feature a variety of camera angles including close-ups, mid shots, and establishing shots. The settings will either be inside a house or outside, depending on weather conditions. Props will be limited to a car, music instruments, and stools due to budget. Costumes will be normal day or night wear rather than revealing clothing. The genre will be pop or R&B, focusing on R&B imagery. Lighting will use a high key technique stereotypical of those genres. Shots will be varied to hold audience interest without a narrative.
Music video script final draft by carla & jess
This music video script is for the song "One Day" by Bakermat. Over the course of the 3 minute 30 second song, the script shows a group of children portraying their dreams and aspirations through costumes and actions while lip syncing to Martin Luther King Jr.'s "I Have a Dream" speech. Close-up and long shots are used to showcase each child individually and in groups as they mime lyrics and engage in activities representing future careers such as dancing, drum playing, and gymnastics. Footage from King's actual speech is also incorporated into the video.
Assignment brief
The document provides the context and requirements for an assignment on the structure, organization, and ownership of the UK radio industry. Specifically, the student must create a blog with four posts: 1) Describing a commercial radio station and discussing its revenue sources, ownership, and licensing issues. 2) Explaining the BBC radio operations, stations, charter, license fee, BBC Trust role. 3) Discussing community, hospital, and student radio stations in terms of revenue, funding limits, and licensing. 4) Covering independent radio production companies and the BBC commissioning process. The assignment criteria align with learning outcomes on understanding organizational structures and ownership patterns in the UK radio industry.
Music video purposes work sheet 1
The document analyzes the purposes and benefits of music videos for the band Catfish and the Bottlemen and their target audience. It discusses how being signed to two different record labels, Communion Records and now Island Records, helps promote the band and generate income for both the band and the labels. Island Records further promotes the band through their website, tour diaries, international tours, radio play, and merchandise sales, which extend their audience and opportunities. Having over 22,000 YouTube subscribers also helps promote the band. A record producer's strategy is to build an audience for a band they believe has potential to be successful and profitable for the label.
Music video purposes work sheet eliza doolittle
The music video for "Big When I Was Little" by Eliza Doolittle benefits both the artist and her record label, Parlophone Records. Parlophone Records promotes Eliza Doolittle through the music video in order to increase her popularity and fame, which leads to more sales and profits. The video advertisement at the end stating the record label's name promotes Parlophone Records. Additionally, the record label uses social media, apps, games, live events, and merchandise to further promote their artists and extend their income sources. This synergy between Eliza Doolittle's music and online presence, along with Parlophone Records' promotional strategies, increases awareness of both the artist and the label.
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Y1 media music video production media learner assessment submission declaration
Y1 media music video production media learner assessment submission declaration
Db7 radio industry new technologies assignment brief
Db7 radio industry new technologies assignment brief
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Pengantar Penggunaan Flutter - Dart programming language1.pptx
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Azure Interview Questions and Answers PDF By ScholarHat
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Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
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Your Skill Boost Masterclass: Strategies for Effective Upskilling
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Pengantar Penggunaan Flutter - Dart programming language1.pptx
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
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