1. Megan Hughes
Music VideoAnalysis –Performance
Meghan Trainor– All AboutThatBass
https://www.youtube.com/watch?v=7PCkvCPvDXk
Target Audience &
Needs
Childrenandteenagers wouldbe the maintargetaudience forthismusicvideodue toitbeinganupbeattune withverycatchy
lyrics.There wouldbe nospecificstowhetherthe songisaimedata particularrace/culture group,however, forgenderitwouldbe
more enjoyable foragirl as the videoisof a girl herself playingwithherbarbies,all prettiedupinnice dressesanddancingaround
everywhere whichispotentiallywhatgirlslove–not to mentionthatalmosteveryshotyougetblownoutbythe colourpink.I
thinkforadultsand olderpeople itwouldbe classedasanannoyingsongbecause it’ssopopand girlyandthe lyricsare extremely
repetitivewhichmanypeople findaggravating,althoughdespite that,because it’ssocatchy,people can’thelpbutsingalong.
Lyrics (Meaning
Implied?)
A bassin musicscoresare round(whichI'mguessing,representsplussizedpeople) andtreble clefsare tall andskinny
(representingskinnypeople).Inthe lyrics"everyinchof youisperfectfromthe bottomtothe top",she'ssayingthateveryone is
perfectjustthe waytheyare so thisinitiallymakesme thinkthatthe songisrevolvedaroundMeghansingingabouthowboys
alwayswantthe skinnygirlsbuteveryone shouldgettreatedequallydespitethe size orshape of theirbody. Inthe video,Meghan
Trainor isseenposingnexttothe dollhouse,andwhilesinging,"Iwon'tbe nostick-figure,silicone Barbie doll,"tossesthe doll
across the room whichshowsherviewonskinnygirlsandfiguresingeneral.Inanothersegment, the otherwomen inthe video
are picturedsmilingwhileholdingmagazineswiththeirfacesonthe frontcovers to showthat beautyisbigwithinmedia.
2. Megan Hughes
Music VideoAnalysis –Performance
Meghan Trainor– All AboutThatBass
Tempo The tempofor thissongis veryfastwhichhelpstokeepthe rhythm of the songverychirpyand upbeat whichisideal forthe genre
of the songand targetaudience. It’sgotthe type of beatto keepsomeone ontheirtoes,it’salmosthardnottosingalongand
dance because it’sa musicvideothat’ssofunand fab itinstantlygetsyougoing.Withinthe videoyousee amix of children,teens
and youngadultshappy,dancingaroundto the songwhichshowsit’smusicthat iscapable of puttinga smile onyourface and is
appropriate fora range of ages.
Genre Popis the maingenre of thismusicvideohoweverthere isaspectsof dance andhiphopas well asthisbecause of the flowof the
beatand rhythm.Anunpopulargenre called‘doo-wop’couldalsobe appliedtothismusicvideowhichoriginatedinthe 1960’s
whichiswhenthe videoisbasedaround. Builtupon vocal harmony,doo-wopwasone of the mostmainstream,pop-orientedR&B
stylesof thistime.Itinvolvespoppingandboogyingwhichitessentiallywhatthisvideoconsistsof.The 1960’s theme ties inwith
the pastel colouredbackdropsandthe costume the stars are wearing, e.g.sundresseswithshirtsunderneath(pastel coloured).
3. Megan Hughes
Music VideoAnalysis –Performance
Meghan Trainor– All AboutThatBass
CameraTechnique Variousdifferentshotsandangle typeshave beenusedwithinthisvideo,mostlikelybecause itandupbeatactive one the camera
man wouldhave tokeepmoving tokeepupto date withwhat’sgoingon.Many wide/longshotsare usedtoallowyoucanfitall
the dancerswithinthe range of the shot, to see theirbodiesasfiguresiswhatMeghanissingingabout.However,Ialsothinkthey
use these typesof shotsto getas much of the pinkbackdropinas possible sothe targetaudience getaproperfeel forthe genre
withthe pastel coloursblowingthemaway. Ariel shots,midshots,close upshots,twoshotsare all used.Close upshotshelpto
portray the emotionandfacial expressionof MeghanTrainorwithhersingingaboutsucha delicate subjectwhichdoesn’ttake
much to tuga heartstring.
Editing Apart fromthe editingof puttingthe shotstogetherwiththe use of jumpy,fastpace cuttingtechniquestocoverall sortsof
angles…I thinkmaybe the saturationof the shotscouldhave beentweakedtomake the coloursbolder.Byincreasingthe
saturation,itaddsto the bubble-gumhiphoptheme andmakesthe pastel coloursstandoutevenmore. The colourshelptomake
the videofunwhichleadstoitbeingmore enjoyableforpeople of ayoungerage.
Use of Digital Effects It iseasyto see the colourscheme revolvesaroundpastel colours(mainlypink).All of the choreography isperformedinfronta
pinkpastel-colouredbackdropwhichwaschosendue tothe producers wantingtostickwitha summertheme soitwasfreshand
new.The ideawasthat theythoughtit wouldbe cute if Meghanwas portrayed like alittle innocent-lookinggirl doing,like,booty-
bumpingdance movesandjustshakingitup.For content,theywantedto make the visual as funas possible toco-relatewiththe
song'slyrical themes tocomprise withthe candycoloursandchoreography, andapastel 1950s-theme.The lightingappearstobe
quite brightwhichhelpstobroadenthe abstractcolours.
