The document discusses a media product created by the author - a grime music magazine. Some key points: - The magazine challenges some conventions by placing the title at the bottom of the front cover rather than the top to allow more space for information. - The price is kept small but visible to attract consumers without putting them off with a high price. - The target audience is those interested in grime music, particularly males and females aged 12-30 from lower/middle class backgrounds who can relate to the genre. - Suitable distribution outlets would be music shops like HMV that sell different genres under one roof, or at grime music concerts to attract those interested in that particular artist.