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As Media Studies Evaluation


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lewis hyatt's critical evaluation for media studies

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As Media Studies Evaluation

  1. 1. As media studies evaluation Lewis Hyatt
  2. 2. In what ways does your media product use, develop or challenge forms of conventions of media products <ul><li>In my music magazine entitled N/A I have attempted to use different conventions of which I have seen in the music magazines I have looked at and performed my research on, I have used a mixture of conventional and unconventional ideas in my front cover double-page spread and my contents page. </li></ul><ul><li>As you can see I have used a similar style logo to both the NME and Q logo, both of which have had heavy influences on my magazine, the reason for this being that they both focus on the same kind of genres that I am focusing on (indie/rock). </li></ul><ul><li>I also noticed during my research the heavy use of drop capitals in music magazines and especially featured in double-page spreads, which Is why I used a drop capital in my double page spread </li></ul><ul><li>On my front page I have used a pullout quote which is extremely conventional for a music magazine, I have also used one large image which is of the main artist(s) which in this case is black calibur, as well as a smaller image. </li></ul><ul><li>With regards to the use of unconventional methods in my magazine I have used very little colour in the background of my double page spread, which in my opinion helps focus attention towards the images and the text. </li></ul><ul><li>I have also used reversed out text continuously throughout my magazine. </li></ul>
  3. 3. How did you attract/address your audience <ul><li>I think looking at the analysis to the questionnaires colour is very important in attracting the audience. </li></ul><ul><li>The respondents to my questionnaires chose the colour scheme of a mixture of red, darker red and black and so I used those colours on the front cover of my magazine as from looking at research this is the most important factor in attracting the audience and making them buy your magazine instead of another. </li></ul><ul><li>I also used the main colour of red because it represents many different emotions (passion, love, hate and danger) and I believe that the audience could relate to this and would therefore be drawn into purchasing the magazine. </li></ul><ul><li>The contents page is probably the second most important page in the magazine with regards to attracting the audience because generally this is the second page that the reader will see when they pick the magazine up first before potentially buying it. That’s why I have carried on the theme of using red to link between the front cover and the contents page. </li></ul>
  4. 4. How does your media product represent particular social groups? <ul><li>On the majority of the products for the magazines, because of the age of the band on the front cover and double page spread, and the age of the artists who feature on the contents page, it relates to the particular social groups of that age. </li></ul><ul><li>This would mean that the type of people who are seen on the front of the magazine are an accurate representation of people of not just their age group but of the social group that they are apart of. </li></ul><ul><li>I also think that my media product represents the social group of lets say people who like rock and metal music by the clothes that the members of ‘black calibur’ are wearing, with the person wearing the iron maiden top having long dark hair, which conventionally would be worn by somebody who be in a metal/rock band. </li></ul><ul><li>However the lead singer wearing the checked shirt has comparebly short blonde hair which goes against the conventions of somebody who belongs to that social group, which shows that just because somebody is a part of the same social group and even in the same band it doesn’t necessarily mean they have to wear the same types of clothes or look the same. </li></ul>
  5. 5. What kind of media institution might distribute your media product and why? <ul><li>As the magazine I have produced is a music magazine I would largely expect it to be distributed along the traditional route of it being sold in newsagents and in supermarkets, like Asda and WHsmith </li></ul><ul><li>But N/A could also be sold in music and entertainment shops like HMV because its specialist interest in music. </li></ul><ul><li>N/A could also be advertised in other magazines such as FHM or Heat magazine as they have different interests compared to N/A and therefore could not be seen as a competitor, whereas a magazine like NME or Kerrang probably would not advertise N/A because they are a competitor in the music market and the increased sales in N/A would then detract from the sales of their own magazine. </li></ul><ul><li>Another option for the distribution of my magazine could be the use of the internet, which is increasingly being used in not just the advertisement of magazines but also the technology to allow the reader to purchase and then read the magazine online, the obvious advantage of this to N/A would be that it saves on printing costs and therefore saves money, with the only disadvantage being the possibility of piracy. </li></ul>
  6. 6. Who would be the audience for your media product? <ul><li>Looking at the analysis of the questionnaires my target audience will be between the ages of 13 and 18 be generally male and be interested in rock music and its different sub-genres like metal and indie, with a lot of the people interested in that kind of music being of the age groups seen above. </li></ul><ul><li>This age group has been targeted with the use of the image on the front cover of artists at the higher end of this age group, I have done this because I believe the audience that are the same age as the artists will be able to relate to them, while the younger audience will look up to the artists as something to aim for. </li></ul><ul><li>The magazine would probably attract more male than female readers, although I have made sure to not eliminate 50% of the magazines potential market with the use of neutral main colours. </li></ul><ul><li>The main image on the contents page is of fans of the band black calibur ‘invading the stage’, this shows that they are ‘fun-loving’ which hopefully the target audience for this magazine will be able to relate to. </li></ul>
  7. 7. What have you learnt about technologies from the process of constructing this product? <ul><li>When I first started to begin producing this magazine I knew very little if anything about Adobe Photoshop and the amount of options it gives to the user, but while completing the preliminary task, I began to use tools such as the red eye removal tool which I have used in all of the images. </li></ul><ul><li>I have also learnt to use the magnetic lasso tool and the magic background eraser in order to crop images as well as obviously the image re-sizer. </li></ul><ul><li>Throughout this project I have also learnt more about digital cameras and the importance of mega pixels and the importance of light, angle and timing in taking a picture and then transferring that picture to the computer and then using it in the magazine. </li></ul><ul><li>It’s the first time I have used but I have found it a useful tool to upload PowerPoint presentations to. </li></ul>
  8. 8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>Looking at my preliminary task its easy to see that I have learnt a lot from completing the first task to completing my final product. </li></ul><ul><li>Obviously a lot of this is down to the different programs that I used with the preliminary task using Microsoft publisher and my magazine using Adobe Photoshop. </li></ul><ul><li>Before I created my preliminary task, I had hardly any idea on how to make a magazine front cover, I knew some of the basics but before I actually tried I had no idea how difficult it was to get right. but I think that creating the preliminary task they helped me a lot with my final product. I learnt about removing red-eye when I created my preliminaries which was helpful. I also learnt how important the actual layout of the magazine front cover is and how this can impact on the rest of the magazine. </li></ul><ul><li>I also think I have learnt that the use of Wordart and the ‘star’ effect in my preliminary task looks tacky and so I have tried to rectify this by using a more professional style in my final piece. </li></ul>
  9. 9. <ul><li>My preliminary task My final piece </li></ul>